THE FUTURE IS NOW
SCHIBSTED STUDENT
A WIN-WIN-WIN PARTNERSHIP
INMA 2016
STUDENTS AT THE BI CAMPUS
CAN NOW ACCESS OUR DIGITAL NEWS CONTENT
- FOR FREE. DELIVERED BY BDO
2
A WIN-WIN-WIN PARTNERSHIP Win #3
Win #2
Win #1 Sponsorship
Ultra targeted display ads Email onboarding Project management Tech management Marketing materials
Access to IP range Distribution and promotion channels at campus
Free digital news access to every student at campus Brand building
Employer branding Increase recruitment to company presentation at campus Candidate growth to trainee program, internships and full time positions
3
BDO WANTED TO INNOVATE ITS EMPLOYER BRANDING ACTIVITIES AT BI
«Through the Schibsted Student sponsorship BDO gives the students access to a valuable and long lasting benefit; quality news content. Handelshøyskolen BI is one of our most important recruiting arenas for young professionals and we find this an innovative way to build our employer brand»
HR manager at BDO AS, Erlend Mikkelsen, to the student newspaper Inside
4
5
AS A SPONSOR BDO GETS TO TARGET BI STUDENTS DIRECTLY THROUGH VARIOUS COMMUNICATIONS CHANNELS.
1
2
IP-delivered ad campaigns via campus wifi network
Custom-made onboarding program on email 6
3
Massive exposure at campus during and after launch through partnership with the student organization, SBIO: boards, screens, stands, email and social media
7
4
Students who access aftenposten.no at campus is automatically exposed to a BDO branded digital poster, inviting to log in to access the content for free.
8
THE STUDENT UNION LEVERAGE ON A PARTNERSHIP THAT GIVES THEIR STUDENTS FREE ACCESS TO DIGITAL
NEWS
9
10
THE CAMPAIGN REACHED MEDIAS ATTENTION IN WHICH BDO AND SCHIBSTED EXPOSURE WAS INCREASED
http://kampanje.com/medier/2016/01/schibsted-gir-bi-studentene-gratis-nyhetstilgang/ http://www.medier24.com/nyheter/na-far-bi-studentene-fri-tilgang-til-aftenposten-og-regionavisene-pa-campus/
11
A WIN-WIN-WIN PARTNERSHIP Win #3
Win #2
Win #1 Sponsorship
Ultra targeted display ads Email onboarding Project management Tech management Marketing materials
Access to IP range Distribution and promotion channels at campus
Free digital news access to every student at campus Brand building
Employer branding Increase recruitment to company presentation at campus Candidate growth to trainee program, internships and full time positions
12
A WIN-WIN-WIN PARTNERSHIP
INMA 2016
STUDENTS AT THE BI CAMPUS
CAN NOW ACCESS OUR DIGITAL NEWS CONTENT
- FOR FREE. DELIVERED BY BDO
2
A WIN-WIN-WIN PARTNERSHIP Win #3
Win #2
Win #1 Sponsorship
Ultra targeted display ads Email onboarding Project management Tech management Marketing materials
Access to IP range Distribution and promotion channels at campus
Free digital news access to every student at campus Brand building
Employer branding Increase recruitment to company presentation at campus Candidate growth to trainee program, internships and full time positions
3
BDO WANTED TO INNOVATE ITS EMPLOYER BRANDING ACTIVITIES AT BI
«Through the Schibsted Student sponsorship BDO gives the students access to a valuable and long lasting benefit; quality news content. Handelshøyskolen BI is one of our most important recruiting arenas for young professionals and we find this an innovative way to build our employer brand»
HR manager at BDO AS, Erlend Mikkelsen, to the student newspaper Inside
4
5
AS A SPONSOR BDO GETS TO TARGET BI STUDENTS DIRECTLY THROUGH VARIOUS COMMUNICATIONS CHANNELS.
1
2
IP-delivered ad campaigns via campus wifi network
Custom-made onboarding program on email 6
3
Massive exposure at campus during and after launch through partnership with the student organization, SBIO: boards, screens, stands, email and social media
7
4
Students who access aftenposten.no at campus is automatically exposed to a BDO branded digital poster, inviting to log in to access the content for free.
8
THE STUDENT UNION LEVERAGE ON A PARTNERSHIP THAT GIVES THEIR STUDENTS FREE ACCESS TO DIGITAL
NEWS
9
10
THE CAMPAIGN REACHED MEDIAS ATTENTION IN WHICH BDO AND SCHIBSTED EXPOSURE WAS INCREASED
http://kampanje.com/medier/2016/01/schibsted-gir-bi-studentene-gratis-nyhetstilgang/ http://www.medier24.com/nyheter/na-far-bi-studentene-fri-tilgang-til-aftenposten-og-regionavisene-pa-campus/
11
A WIN-WIN-WIN PARTNERSHIP Win #3
Win #2
Win #1 Sponsorship
Ultra targeted display ads Email onboarding Project management Tech management Marketing materials
Access to IP range Distribution and promotion channels at campus
Free digital news access to every student at campus Brand building
Employer branding Increase recruitment to company presentation at campus Candidate growth to trainee program, internships and full time positions
12
