The Hamptons' Most Popular Website
WEBSITE ADVERTISING
The Hamptons’ Most Popular Website
¡
Who we are:
27east.com is the online publication of the Hamptons’ leading newspapers, The Southampton Press and The East Hampton Press. The heart of our coverage area is the Hamptons, a world-famous resort area that includes some of the country’s most affluent communities with a combined resident population of more than 80,000, plus some 60,000 second-home owners.
Statistics:
27east.com is, by far, the Hamptons’ most popular and fastest growing local website. Every month, 27east.com reaches 90,000 unique visitors (readers) and receives approximately 1,200,000 page views – more than 4 times that of our closest competitor, Hamptons.com.* In the 12-month period ending in August 2009, 27east.com more than doubled its site traffic in page views, visits and unique visitors. From January 2009 to January 2010, our page views doubled again.
Visitor Loyalty:
27east.com not only attracts an ever-growing audience but a loyal one. In sharp contrast with our closest competitor, 27east.com can boast a high rate of visitor frequency with over half of our readers visiting the site more than 7 times a month, including a core group who log on at least 50 times a month. Visitor frequency is critical for an advertiser; it enhances the exposure and effectiveness of your ad.
Marketing opportunities:
27east.com offers a variety of advertising opportunities for every budget, plus additional discounts for our print advertisers. Whether your customers live in the Hamptons year-round or seasonally, 27east.com reaches more of them, more frequently, than any other local website. Advertising online is more important than ever. Make 27east.com part of your your marketing plan. * Quantcast ** Google Analytics
June 2011
Call or e-mail us today to learn more about growing your business on the Hamptons’ most comprehensive community website.
Eva Saleh | 631-377-9567 | [email protected]
SITE TRAFFIC COMPARISONS Quantcast.com is considered the leading auditor of websites, and its reports are used by major ad agencies. Quantcast statistics are more reliable because they are based on “directly measured data” of websites that have registered with it. (Website registration is free; viewing site traffic statistics on Quantcast.com is also free.) On the other hand, the reports of other site traffic auditors (e.g., Compete.com, Alexa) are based on samples – NOT “directly measured data” -- and are estimates only.
27east.com vs. Hamptons.com vs. DansHamptons.com: PAGEVIEWS
1.5M
1.0M
.5M
0
Jan
•
27east.com US hamptons.com
• US
danshamptons.com
• US
Apr
Jul
27east.com vs. Hamptons.com vs. DansHamptons.com: VISITS 27east.com vs. Hamptons.com vs. DansHamptons.com: VISITS 27east.com vs. Hamptons.com vs. DansHamptons.com: VISITS 300K
200K
100K
Jan
•
Apr
Jul
27east.com US hamptons.com
• US •
danshamptons.com US
27east.com vs. Hamptons.com vs. DansHamptons.com: PEOPLE 27east.com vs. Hamptons.com vs. DansHamptons.com: PEOPLE 27east.com vs. Hamptons.com vs. DansHamptons.com: PEOPLE 150K
100K
50K
0
Jan
•
27east.com US hamptons.com
• US
danshamptons.com
• US
Apr
Jul
www.27east.com ™
SITE TRAFFIC STATISTICS
Powered by: The Southampton Press & The East Hampton Press
27EAST.COM REACHES MORE PEOPLE, MORE OFTEN, THAN ANY OTHER LOCAL WEBSITE. Our site reaches an affluent, well-educated adult audience, primarily from the Hamptons, eastern Long Island and New York City area.
SITE TRAFFIC (per month): 1,200,000 210,000 90,000 5
UNIQUE VISITORS
page views visits unique visitors page views per visit
VISITOR LOYALTY: 52% of site visitors visit 7 times or more per month 30% visit 50 times or more per month
DEMOGRAPHICS: GENDER
VISITS
52% Female 48% Male
AGE 24% ages 18-34 34% ages 35-49 36% ages 50+
AFFLUENCE 34% $100,000+ 32% $60,000-$100,000
EDUCATION
PAGE VIEWS
49% College 21% Graduate School
GEOGRAPHY (% of U.S. visits): 51% 22% 19% 1% 7%
Hamptons NYC Other Long Island Other NY state Out of state
SOURCE: QUANTCAST.COM AND GOOGLE ANALYTICS, 5/2011
®
WEBSITE ADVERTISING Real Estate Page
Home Page Leader, Top Horizontal, 560 x 70
Leader, Top Horizontal, 560 x 70 Anchor, Center Horizontal 465 x 100
Anchor Top Square 300 x 250
Vertical Anchor
Anchor Top Square 300 x 250
Vertical Anchor
160 x 345
160 x 345
Run of Site Plus Vertical
Run of Site Plus Square 300 x 250
160 x 345
Run of Site Plus Square 300 x 250 Run of Site Plus Vertical 160 x 345
Run of Site Plus Vertical 160 x 345
Run of Site Plus Square
The Hamptons’ Most Popular Website
¡
Who we are:
27east.com is the online publication of the Hamptons’ leading newspapers, The Southampton Press and The East Hampton Press. The heart of our coverage area is the Hamptons, a world-famous resort area that includes some of the country’s most affluent communities with a combined resident population of more than 80,000, plus some 60,000 second-home owners.
Statistics:
27east.com is, by far, the Hamptons’ most popular and fastest growing local website. Every month, 27east.com reaches 90,000 unique visitors (readers) and receives approximately 1,200,000 page views – more than 4 times that of our closest competitor, Hamptons.com.* In the 12-month period ending in August 2009, 27east.com more than doubled its site traffic in page views, visits and unique visitors. From January 2009 to January 2010, our page views doubled again.
Visitor Loyalty:
27east.com not only attracts an ever-growing audience but a loyal one. In sharp contrast with our closest competitor, 27east.com can boast a high rate of visitor frequency with over half of our readers visiting the site more than 7 times a month, including a core group who log on at least 50 times a month. Visitor frequency is critical for an advertiser; it enhances the exposure and effectiveness of your ad.
Marketing opportunities:
27east.com offers a variety of advertising opportunities for every budget, plus additional discounts for our print advertisers. Whether your customers live in the Hamptons year-round or seasonally, 27east.com reaches more of them, more frequently, than any other local website. Advertising online is more important than ever. Make 27east.com part of your your marketing plan. * Quantcast ** Google Analytics
June 2011
Call or e-mail us today to learn more about growing your business on the Hamptons’ most comprehensive community website.
Eva Saleh | 631-377-9567 | [email protected]
SITE TRAFFIC COMPARISONS Quantcast.com is considered the leading auditor of websites, and its reports are used by major ad agencies. Quantcast statistics are more reliable because they are based on “directly measured data” of websites that have registered with it. (Website registration is free; viewing site traffic statistics on Quantcast.com is also free.) On the other hand, the reports of other site traffic auditors (e.g., Compete.com, Alexa) are based on samples – NOT “directly measured data” -- and are estimates only.
27east.com vs. Hamptons.com vs. DansHamptons.com: PAGEVIEWS
1.5M
1.0M
.5M
0
Jan
•
27east.com US hamptons.com
• US
danshamptons.com
• US
Apr
Jul
27east.com vs. Hamptons.com vs. DansHamptons.com: VISITS 27east.com vs. Hamptons.com vs. DansHamptons.com: VISITS 27east.com vs. Hamptons.com vs. DansHamptons.com: VISITS 300K
200K
100K
Jan
•
Apr
Jul
27east.com US hamptons.com
• US •
danshamptons.com US
27east.com vs. Hamptons.com vs. DansHamptons.com: PEOPLE 27east.com vs. Hamptons.com vs. DansHamptons.com: PEOPLE 27east.com vs. Hamptons.com vs. DansHamptons.com: PEOPLE 150K
100K
50K
0
Jan
•
27east.com US hamptons.com
• US
danshamptons.com
• US
Apr
Jul
www.27east.com ™
SITE TRAFFIC STATISTICS
Powered by: The Southampton Press & The East Hampton Press
27EAST.COM REACHES MORE PEOPLE, MORE OFTEN, THAN ANY OTHER LOCAL WEBSITE. Our site reaches an affluent, well-educated adult audience, primarily from the Hamptons, eastern Long Island and New York City area.
SITE TRAFFIC (per month): 1,200,000 210,000 90,000 5
UNIQUE VISITORS
page views visits unique visitors page views per visit
VISITOR LOYALTY: 52% of site visitors visit 7 times or more per month 30% visit 50 times or more per month
DEMOGRAPHICS: GENDER
VISITS
52% Female 48% Male
AGE 24% ages 18-34 34% ages 35-49 36% ages 50+
AFFLUENCE 34% $100,000+ 32% $60,000-$100,000
EDUCATION
PAGE VIEWS
49% College 21% Graduate School
GEOGRAPHY (% of U.S. visits): 51% 22% 19% 1% 7%
Hamptons NYC Other Long Island Other NY state Out of state
SOURCE: QUANTCAST.COM AND GOOGLE ANALYTICS, 5/2011
®
WEBSITE ADVERTISING Real Estate Page
Home Page Leader, Top Horizontal, 560 x 70
Leader, Top Horizontal, 560 x 70 Anchor, Center Horizontal 465 x 100
Anchor Top Square 300 x 250
Vertical Anchor
Anchor Top Square 300 x 250
Vertical Anchor
160 x 345
160 x 345
Run of Site Plus Vertical
Run of Site Plus Square 300 x 250
160 x 345
Run of Site Plus Square 300 x 250 Run of Site Plus Vertical 160 x 345
Run of Site Plus Vertical 160 x 345
Run of Site Plus Square
