The Liberation
From the best selling author of The Russian Concubine comes
The Liberation by Kate Furnivall
January 2017
Previous acclaim for The Russian Concubine The Daily Telegraph ‘A rollicking good read, with a fast-moving plot and oodles of colourful characters and evocative locations. The best thing about it, however, is Lydia … a heroine one hopes to meet for more adventures in the future.’ Marie Claire ‘A novel that is breathtakingly good… Perfect escapist reading.’
Elle ‘Truly captivating.’ Glamour Magazine ‘This highly accomplished, sweeping epic is a perfect winter read ... Escapism at its best, this novel brilliantly captures the sights, sounds and atmosphere of early 20th-century Russia and China’ Kate Mosse, author of Labyrinth, Sepulchre and The Winter Ghosts ‘Wonderful . . . hugely ambitious and atmospheric.’
Objectives: Reach existing and potential fans Reinforce Kate Furnivall as major, historical fiction author Position The Liberation as 2017’s great historical fiction summer read for women Core Target Audience: ANZ readers of historical fiction, romance and fans of Kate Furnivall Duration: 7 weeks from 1 January 2017 Media Budget: $7.5K plus PR value
Leading historical fiction in January 2017… The Liberation is January’s Guaranteed Read (money-back guarantee) The book will also feature on NetGalley ahead of publication to gain reader feedback.
We will be doing an extensive proof copy mail out.
•
The Liberation will Book of the Week in January which includes: EDM to 48K subscribers • Facebook banner takeover • Facebook posts x 2, boosted with advertising spend to reach an even bigger audience.
•
Better Readings stats: 79K Facebook 48K EDM Instagram YouTube Twitter Combined reach 200K
Major promotion in the January issue of Good Reading which includes: Major editorial coverage Print advertising Facebook posts and giveaways.
Good Reading stats: 12.5K Facebook 20K circulation 3.7K Twitter 36.2K total reach
The Better Read Book Club We’ll promote The Liberation to our 1100+ registered book club subscribers . This is a great resource for all book clubs and includes notes and additional reading suggestions.
To subscribe ask your account manager to add you to our mailing list.
Digital Advertising A beautiful 15 second trailer will be created for pre-roll advertising across desktops and devices The Google Display Network will expertly place our advertising in environments which are relevant to our target audience, and where and when we know they are most active, we have a better chance of engaging them. Our advertising will target consumers based on their online browsing history (e.g. lifestyle, leisure and travel pages) 100,000 estimated mrecs shown throughout a staggered 6 week campaign
.
Facebook Advertising Mobile newsfeed ads targeting ANZ readers and fans of Lisa See, Sarah Waters among others. Viewers will be encouraged to click to access a free chapter. Ads will run at peak engagement hours across desktop and devices
Estimated ads: 50,000
The Liberation will feature on Summer reading guides… Plus reviews will be found across women’s magazines, regional and metro newspapers:
Our proof copy mail out will reach our wide community of bloggers Book’d Out Book Thingo Sam Still Reading Write Note Reviews All the Books I Can Read 1 Girl 2 Many Books Beauty & Lace Book Club Sisters in Crime
13 K
7.5K
Combined reach 80K +
42K
Plus we will be promoting The Liberation and readers feedback through our social media platforms
The Liberation by Kate Furnivall
January 2017
Previous acclaim for The Russian Concubine The Daily Telegraph ‘A rollicking good read, with a fast-moving plot and oodles of colourful characters and evocative locations. The best thing about it, however, is Lydia … a heroine one hopes to meet for more adventures in the future.’ Marie Claire ‘A novel that is breathtakingly good… Perfect escapist reading.’
Elle ‘Truly captivating.’ Glamour Magazine ‘This highly accomplished, sweeping epic is a perfect winter read ... Escapism at its best, this novel brilliantly captures the sights, sounds and atmosphere of early 20th-century Russia and China’ Kate Mosse, author of Labyrinth, Sepulchre and The Winter Ghosts ‘Wonderful . . . hugely ambitious and atmospheric.’
Objectives: Reach existing and potential fans Reinforce Kate Furnivall as major, historical fiction author Position The Liberation as 2017’s great historical fiction summer read for women Core Target Audience: ANZ readers of historical fiction, romance and fans of Kate Furnivall Duration: 7 weeks from 1 January 2017 Media Budget: $7.5K plus PR value
Leading historical fiction in January 2017… The Liberation is January’s Guaranteed Read (money-back guarantee) The book will also feature on NetGalley ahead of publication to gain reader feedback.
We will be doing an extensive proof copy mail out.
•
The Liberation will Book of the Week in January which includes: EDM to 48K subscribers • Facebook banner takeover • Facebook posts x 2, boosted with advertising spend to reach an even bigger audience.
•
Better Readings stats: 79K Facebook 48K EDM Instagram YouTube Twitter Combined reach 200K
Major promotion in the January issue of Good Reading which includes: Major editorial coverage Print advertising Facebook posts and giveaways.
Good Reading stats: 12.5K Facebook 20K circulation 3.7K Twitter 36.2K total reach
The Better Read Book Club We’ll promote The Liberation to our 1100+ registered book club subscribers . This is a great resource for all book clubs and includes notes and additional reading suggestions.
To subscribe ask your account manager to add you to our mailing list.
Digital Advertising A beautiful 15 second trailer will be created for pre-roll advertising across desktops and devices The Google Display Network will expertly place our advertising in environments which are relevant to our target audience, and where and when we know they are most active, we have a better chance of engaging them. Our advertising will target consumers based on their online browsing history (e.g. lifestyle, leisure and travel pages) 100,000 estimated mrecs shown throughout a staggered 6 week campaign
.
Facebook Advertising Mobile newsfeed ads targeting ANZ readers and fans of Lisa See, Sarah Waters among others. Viewers will be encouraged to click to access a free chapter. Ads will run at peak engagement hours across desktop and devices
Estimated ads: 50,000
The Liberation will feature on Summer reading guides… Plus reviews will be found across women’s magazines, regional and metro newspapers:
Our proof copy mail out will reach our wide community of bloggers Book’d Out Book Thingo Sam Still Reading Write Note Reviews All the Books I Can Read 1 Girl 2 Many Books Beauty & Lace Book Club Sisters in Crime
13 K
7.5K
Combined reach 80K +
42K
Plus we will be promoting The Liberation and readers feedback through our social media platforms
