THE MARKET The main products under the ABBA brand include ...
THE MARKET The main products under the ABBA brand include various types of filing systems and table top stationery. Sophisticated and of high quality, ABBA products are targeted at the top tier consumer segment in both corporate and government sectors. The company which owns the ABBA brand, Asia File Products Sdn Bhd, is the largest integrated stationery and office supplies manufacturer and distributor in Malaysia. An own brand manufacturer (OBM) in Malaysia of the ABBA brand, the company is the market leader in the country with 60 percent domestic market share. ABBA products are distributed through a network of more than 600 distributors, hypermarts and various other office suppliers. Its export markets include 80 over countries and regions such as Europe, the United States, Japan, Middle East, Asia Pacific and others, which together, account for more than 85 percent of the company’s revenue. In order to strengthen its overseas presence, Asia File Products Sdn Bhd has set up sales offices in Germany, the United States, the United Kingdom, Singapore and the Middle East. Achievements ABBA is the largest filing manufacturer in Malaysia and the leading brand name in the country for filing and stationery products. Besides manufacturing under the ABBA brand, the company is also the first choice of many reputed international companies for original equipment manufacturing (OEM). ABBA’s competitiveness, excellent distribution system, marketing strength, reputable quality and loyalty to its business partners have gained the company recognition and respect in Malaysia and internationally. A pioneer in the industry, the company invests intensively in the latest machinery and technology to pursue innovation and efficiency. ABBA’s production facilities have passed the Factory Quality Assessment, by international assessors,
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which is a stringent measure of the production capability and performance of a factory against proven quality principles. The brand’s consistency and success has won it numerous accolades including the Superbrands Malaysia Award in 2003, 2004, 2006 and 2008 and Best Quality Supplier Award 2008/2009. History The company started as a family-run bookshop in Penang in the 1960s. Within years of the bookshop’s success in retailing stationery, the company identified tremendous opportunity in venturing up the value chain to engage in the manufacture and distribution of its own line of stationery for both domestic and export markets. In four decades, the company grew from strength to strength, adding new products lines and building up a strong distribution network along the way. Its sales increased steadily and by 1996, Asia File Corporation Bhd was listed on the second board of the Kuala Lumpur Stock Exchange. Four years later, it was promoted to the main board concomitant with its rapid growth.
Today, the company runs several factories in different locations across Malaysia on a total land area of 48,280 square metres. The company is headquartered in Penang, where the group has three factories at Permatang Tinggi, Bayan Lepas and Sungai Pinang, while the major warehouses are located at in Klang Valley and United Kingdom. It also runs a manufacturing facility in Germany that sits on a land area of 33,840 square metres. ABBA’s distribution centres are set up at strategic locations in Penang and Kuala Lumpur with more sales offices planned for Singapore, United Kingdom, the United States and the Middle East. The Product ABBA offers a wide selection of office stationery in terms of size, colour, texture, material, design, accessories and packaging, which can be broadly grouped as follows: Lever Arch File •
Smooth Marble
•
PP Coloured
• •
PVC Welded & Glued Embossed Board
Binder • Clearview Presentation/Insert Binder • PVC / PP Ring Binder • Coloured Lacquered Papers • Standard Smooth Marble • Embossed Board • PVC Computer Files Polypropylene Product Range • Docucase • Ring Box • Report Covers & Portfolios • Management Files • Clip Files • PP Ring Files • Clear Holders & Refills • Display Files • Sheet Protectors • Plastic Folders • Presentation Covers Clipfolders & Box Files • Embossed Box File • Magazine Box File • Magazine Holders (Paper & Poly) • PVC Clipboards & Clipfolders • Masonite Clipboards Manila Files & Folders • Flat file • Pocket file • Fold file • Minute file card Dividers • Fluorescent, Refreshing Colour • Mylar Coated • PP Paper Products • Inkjet/Laser/Photocopier Label • Self-Adhesive Sticker • Archive Box • Fax Roll • Computer Form
Marker Pen & Whiteboard Accessories • Permanent and whiteboard Markers • Soft Feel Eraser • Saloon Refillable Eraser Stationery • Tray • Stapler, Staples • Rubber Band • Parcel String • Paper binder • Metal/ Plastic Fastener • Stainless Steel Scissors • Binder Clip • Continuous Filing Pocket • Book Jacket
Brand Values ABBA aspires to be a one-stop integrated stationery house. It is an internationally acclaimed global stationery player and a world-class stationery manufacturer. ABBA places utmost importance on quality and innovation and aims to be the most trusted value for money brand. The company sets strict standards for itself and engages international accreditation companies to audit its business processes to ensure the standards are adhered to. SGS and Intertek Testing Services had recently conducted Code of Conduct and Social Responsibility audits respectively on behalf of the company. In addition, all finished goods undergo IQA 100 percent checks to ensure quality consistency.
All products are designed and manufactured using the latest innovations and technology to ensure the highest quality and durability.
THINGS YOU DIDN’T KNOW ABOUT ABBA
Other well known brand names produced by Asia File include Royal, Gung Yu, Premier, Option, Cock, Coconut, ABC and Success.
ABBA is an acronym for “Absolute Best Brand Assurance”.
Recent Developments As part of its growth strategy, Asia File constantly seeks opportunities to expand its distribution network overseas, particularly in Europe and the United States. In September 2007, it acquired Plastoreg (PTG), Europe’s largest OEM manufacturer of indices and dividers, which gives Asia File a foothold in Europe’s 20 billion Euro dollar industry and made Asia File one of the world’s largest divider manufacturers. Promotion To encourage customers to familiarise themselves with the company’s products, ABBA frequently runs feel-and-touch promotions at different locations. Websites, magazine articles, banners, flyers, signboards, catalogues, lightbox displays in hypermarkets and international trade fairs are other promotional avenues that ABBA uses to raise brand awareness. Its regular sponsorship of conferences, trade events and charity associations with ABBA filing products also helps to build publicity for the brand.
ABBA commands more than 68 percent market share for lever arch files in the Klang Valley. It is the original equipment manufacturer (OEM) for many well known international and Malaysian brands.
More than 150 million ABBA filing products are sold every year. PTG, the German company Asia File recently acquired, is the largest indexes and dividers manufacturer in Germany and today Asia File Products Sdn Bhd is one of the world largest dividers manufacturer.
ABBA was the first company in Malaysia to use fully automated assembly lines in the manufacture of lever arch files. ABBA has been identified as one of the top 100 companies listed on the Kuala Lumpur Stock Exchange that give the best returns.
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which is a stringent measure of the production capability and performance of a factory against proven quality principles. The brand’s consistency and success has won it numerous accolades including the Superbrands Malaysia Award in 2003, 2004, 2006 and 2008 and Best Quality Supplier Award 2008/2009. History The company started as a family-run bookshop in Penang in the 1960s. Within years of the bookshop’s success in retailing stationery, the company identified tremendous opportunity in venturing up the value chain to engage in the manufacture and distribution of its own line of stationery for both domestic and export markets. In four decades, the company grew from strength to strength, adding new products lines and building up a strong distribution network along the way. Its sales increased steadily and by 1996, Asia File Corporation Bhd was listed on the second board of the Kuala Lumpur Stock Exchange. Four years later, it was promoted to the main board concomitant with its rapid growth.
Today, the company runs several factories in different locations across Malaysia on a total land area of 48,280 square metres. The company is headquartered in Penang, where the group has three factories at Permatang Tinggi, Bayan Lepas and Sungai Pinang, while the major warehouses are located at in Klang Valley and United Kingdom. It also runs a manufacturing facility in Germany that sits on a land area of 33,840 square metres. ABBA’s distribution centres are set up at strategic locations in Penang and Kuala Lumpur with more sales offices planned for Singapore, United Kingdom, the United States and the Middle East. The Product ABBA offers a wide selection of office stationery in terms of size, colour, texture, material, design, accessories and packaging, which can be broadly grouped as follows: Lever Arch File •
Smooth Marble
•
PP Coloured
• •
PVC Welded & Glued Embossed Board
Binder • Clearview Presentation/Insert Binder • PVC / PP Ring Binder • Coloured Lacquered Papers • Standard Smooth Marble • Embossed Board • PVC Computer Files Polypropylene Product Range • Docucase • Ring Box • Report Covers & Portfolios • Management Files • Clip Files • PP Ring Files • Clear Holders & Refills • Display Files • Sheet Protectors • Plastic Folders • Presentation Covers Clipfolders & Box Files • Embossed Box File • Magazine Box File • Magazine Holders (Paper & Poly) • PVC Clipboards & Clipfolders • Masonite Clipboards Manila Files & Folders • Flat file • Pocket file • Fold file • Minute file card Dividers • Fluorescent, Refreshing Colour • Mylar Coated • PP Paper Products • Inkjet/Laser/Photocopier Label • Self-Adhesive Sticker • Archive Box • Fax Roll • Computer Form
Marker Pen & Whiteboard Accessories • Permanent and whiteboard Markers • Soft Feel Eraser • Saloon Refillable Eraser Stationery • Tray • Stapler, Staples • Rubber Band • Parcel String • Paper binder • Metal/ Plastic Fastener • Stainless Steel Scissors • Binder Clip • Continuous Filing Pocket • Book Jacket
Brand Values ABBA aspires to be a one-stop integrated stationery house. It is an internationally acclaimed global stationery player and a world-class stationery manufacturer. ABBA places utmost importance on quality and innovation and aims to be the most trusted value for money brand. The company sets strict standards for itself and engages international accreditation companies to audit its business processes to ensure the standards are adhered to. SGS and Intertek Testing Services had recently conducted Code of Conduct and Social Responsibility audits respectively on behalf of the company. In addition, all finished goods undergo IQA 100 percent checks to ensure quality consistency.
All products are designed and manufactured using the latest innovations and technology to ensure the highest quality and durability.
THINGS YOU DIDN’T KNOW ABOUT ABBA
Other well known brand names produced by Asia File include Royal, Gung Yu, Premier, Option, Cock, Coconut, ABC and Success.
ABBA is an acronym for “Absolute Best Brand Assurance”.
Recent Developments As part of its growth strategy, Asia File constantly seeks opportunities to expand its distribution network overseas, particularly in Europe and the United States. In September 2007, it acquired Plastoreg (PTG), Europe’s largest OEM manufacturer of indices and dividers, which gives Asia File a foothold in Europe’s 20 billion Euro dollar industry and made Asia File one of the world’s largest divider manufacturers. Promotion To encourage customers to familiarise themselves with the company’s products, ABBA frequently runs feel-and-touch promotions at different locations. Websites, magazine articles, banners, flyers, signboards, catalogues, lightbox displays in hypermarkets and international trade fairs are other promotional avenues that ABBA uses to raise brand awareness. Its regular sponsorship of conferences, trade events and charity associations with ABBA filing products also helps to build publicity for the brand.
ABBA commands more than 68 percent market share for lever arch files in the Klang Valley. It is the original equipment manufacturer (OEM) for many well known international and Malaysian brands.
More than 150 million ABBA filing products are sold every year. PTG, the German company Asia File recently acquired, is the largest indexes and dividers manufacturer in Germany and today Asia File Products Sdn Bhd is one of the world largest dividers manufacturer.
ABBA was the first company in Malaysia to use fully automated assembly lines in the manufacture of lever arch files. ABBA has been identified as one of the top 100 companies listed on the Kuala Lumpur Stock Exchange that give the best returns.
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