The one show you can't afford to miss - Cottage Life
“The one show you can’t afford to miss” — Michael P. Kingsbury, Fowler Construction
March 28–30, 2014 International Centre, Toronto
“We experienced record sales at this event, and are currently working on a number of leads we received. Very pleased.” — Phil Poeta, Poeta Promotions
Why exhibit with us? Over 500 exhibitors come together for one great weekend to celebrate and prepare for all things cottage related. Don’t miss out on the opportunity to be where thousands of cottagers gather. The 2013 show was a hit with attendees!
Exhibitors were happy with their experience!
• Attendance: 33,363 • 95% of attendees rate the show as good/excellent • 87% of attendees made a purchase/plan to purchase • 86% of attendees own a cottage • 3 3% of attendees own property and may build a cottage in the near future. Another 11% are in the market to buy cottage real estate
•9 6% of exhibitors rated the quality of attendees as good/excellent • 96% rated our staff as good/excellent • 88% rated move-in/move-out as excellent •A t the end of the 2013 Spring Cottage Life show, 83% of exhibitors were already planning to be back next year!
Cottagers attend to spend! The Cottage Life Shows attract an elite consumer: high household income, high net-worth, dual home owners. We serve this market by bringing the best of cottage country to the city, and they come back year-after-year, with the knowledge that we give them the ultimate one-stop shop for all things cottage-related. Key product categories our 2013 Spring attendees shopped for included: • Alternative Energy • Arts, Crafts & Décor • Barbecues • Building Products • Building Services • Canoes/Kayaks
16% 38% 20% 37% 30% 24%
• Clothing/Footwear • Docks & Accessories • Furniture (Indoor) • Furniture (Outdoor) • Landscaping/Gardening Products/Services
24% 44% 15% 33% 14%
• Heating Systems • Power Boats • Septic Systems, Toilets, etc. • Sheds, Gazebos, or Bunkies • Sporting Goods & Water Toys • Water Systems & Accessories
14% 16% 25% 27% 30% 20%
“This show is where we get to meet the people who produce the products we are looking for. It goes a long way in influencing our decisions on what to purchase.” — Caledon, ON
FAQs What is the Show attendance? The attendance at the Spring Cottage Life Show is typically 28,000 to 30,000. 86% of attendees are cottage owners, and the most popular ownership areas include Parry Sound/Georgian Bay, Muskoka, Kawarthas, and Haliburton. Is there a deadline for booking exhibit space? While there is not an actual deadline date to book, we encourage you to do so early in order to secure a spot and ensure your logistical requirements are met. For the 2013 Spring Cottage Life Show booth space was sold out by January, and some exhibit categories were sold out as early as August. What is provided in the exhibit space? Drape and rail are provided at the back and sides of each booth. Please see “Included in your booth fee” (next page) for details. Is anything else required to exhibit? Signage indicating your company name and a floor covering are mandatory for all exhibits but not provided. Proof of liability insurance with a minimum of $2,000,000 is required for participation in the Cottage Life Shows. Further details are provided upon booking.
Is electrical hook-up included in the booth cost? No. An electrical order form will be made available prior to the show. Are there any other costs associated with participation in the show? Other than booth cost, electrical, and potentially insurance, all other costs are within your control. Items such as signage, floor covering, tables, booth structures, and the like are available from designated suppliers, but you are welcome to bring your own with you. Phone and internet services are available for purchase. When will we receive our booth location? Once the majority of the available floor space is accounted for, which we anticipate will be by mid-January, exhibitors will be asked to indicate logistical requirements for their booth. Confirmation of booth location, along with a finalized floor plan, will be mailed approximately 4-6 weeks prior to the show. When do I move in and out? Wednesday and Thursday are the designated move-in days. Each exhibitor will be assigned a specific move-in day and time. Move-out is Sunday and Monday, commencing at show-close.
“Extremely professional show which has an exact read on its clientele. It is a pleasure to do this show!” — Gordon Flagler, The Foundry
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Location •T he International Centre, 6900 Airport Road (at Derry Road), Toronto
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• Conveniently located at the centre of Canada’s largest consumer market and North America’s largest cottage market, with more than 8 million people and 250,000 cottagers within a one-hour drive
AV E
Included in your booth fee • F or booth space (10' depth), 8' backwall drape and 3' sidewall drapes are provided. For booths in the General Store and Trading Post areas (5'-depth), 8' backwall drape and 8' sidewall drapes are provided. For bulk space (20' depth or greater), drape needs are assessed on site. • Exhibitor badges (number based on booth size) • Material handling for loading and unloading of exhibit material • Crate removal/storage and on-site trailer storage
• F ree parking for exhibitors and attendees
• 24-hour security
Advertising and promotion •M ulti-page ads in Cottage Life magazine, reaching more than 800,000 readers per issue
•S ix complimentary passes for customers or prospects
•A ds in major newspapers including the Toronto Star and the Globe & Mail
Accommodations •S pecial rates for exhibitors at the official show hotel, including free parking and shuttle service to the show
•R adio ads promoting the show will run on major Toronto stations and select cottage-country stations •E xtensive promotion on cottagelife.com, e-newsletters, Twitter, Facebook, and other popular websites and social media
• Show Directory listing, alphabetically and by product category
Show Directory • Produced by the experts at Cottage Life magazine, our full-colour, magazineformat directory is kept long after the show is over.
SPRING COTTAGE LIFE SHOW
2013 Directory and Map
•T V ads on ‘Cottage Life, The Channel’ (launching Fall 2013) and other channels •A professional public relations campaign, ensuring coverage in print, radio, and TV news
• Please contact us for a PDF copy of last year’s directory.
COTTAGE LIFE, THE CHANNEL, LAUNCHES FALL 2013. SEE THE WELCOME PAGE INSIDE.
Brought to you by
Cottage Life Magazine
cottagelife.com
Cottage Life Shows
Cottage Life Television
Cottage Life Books
“The Cottage Life show gets our best return from our advertising dollars and hits our target markets in the ‘bullseye’”. — Dave Nodwell, Dave Nodwell Muskoka Contracting
Details (cont.) Dates Move-In Days Wednesday, March 26 Thursday, March 27
Contact Greg McLeod Show Manager 416-599-2000 ext. 237 [email protected]
Show Days Friday, March 28 11 a.m. – 8 p.m. Saturday, March 29 9 a.m. – 6 p.m. Sunday, March 30 10 a.m. – 5 p.m.
Erinn Wright Assistant Show Manager 416-599-2000 ext. 224 [email protected]
Move-Out Days Sunday, March 30 and Monday, March 31 To apply for space Please complete the attached application form and send it, along with your deposit to: The Spring Cottage Life Show 54 St. Patrick Street Toronto, Ontario M5T 1V1
Fax: 416-599-0800
It takes more than a good show company to run a terrific consumer show. As cottagers ourselves, we fully understand both the market and the exhibitors who want to reach the market.
The trusted brand for cottagers Cottage Life is the only multi-media brand that targets affluent consumers who maintain two homes! Have a look at our current Cottage Life Media Line-Up and let us help you reach your 2014 sales goals. The Cottage Life Shows
Cottage Life Magazine
Our 2012 Fall show attracted 10,153 attendees, the most since 2007. The 2013 Spring show attendance was 33,363, the highest since 2004! The cottage market is spending, and it’s happening at our consumer shows! Contact us now to discuss how our shows can work for your company.
Cottage Life magazine now reaches more than 1,020,000 readers per issue! After more than 25 years and 100s of National and International awards, Cottage Life magazine continues to be the leading media source for all things cottage.
Cottage Life Website
Introducing Cottage Life Television
Our website now reaches more than 100,000 unique visitors per month. Find out how our digital team can get your message out quickly and cost effectively.
We’re excited to announce that our television channel launches September 4th, giving your brand the opportunity to reach over 9 million households across Canada.
The Spring Cottage Life Show 54 St. Patrick Street, Toronto, Ontario M5T 1V1 T: 416-599-2000 F: 416-599-0800 E: [email protected] cottagelife.com/shows
March 28–30, 2014 International Centre, Toronto
“We experienced record sales at this event, and are currently working on a number of leads we received. Very pleased.” — Phil Poeta, Poeta Promotions
Why exhibit with us? Over 500 exhibitors come together for one great weekend to celebrate and prepare for all things cottage related. Don’t miss out on the opportunity to be where thousands of cottagers gather. The 2013 show was a hit with attendees!
Exhibitors were happy with their experience!
• Attendance: 33,363 • 95% of attendees rate the show as good/excellent • 87% of attendees made a purchase/plan to purchase • 86% of attendees own a cottage • 3 3% of attendees own property and may build a cottage in the near future. Another 11% are in the market to buy cottage real estate
•9 6% of exhibitors rated the quality of attendees as good/excellent • 96% rated our staff as good/excellent • 88% rated move-in/move-out as excellent •A t the end of the 2013 Spring Cottage Life show, 83% of exhibitors were already planning to be back next year!
Cottagers attend to spend! The Cottage Life Shows attract an elite consumer: high household income, high net-worth, dual home owners. We serve this market by bringing the best of cottage country to the city, and they come back year-after-year, with the knowledge that we give them the ultimate one-stop shop for all things cottage-related. Key product categories our 2013 Spring attendees shopped for included: • Alternative Energy • Arts, Crafts & Décor • Barbecues • Building Products • Building Services • Canoes/Kayaks
16% 38% 20% 37% 30% 24%
• Clothing/Footwear • Docks & Accessories • Furniture (Indoor) • Furniture (Outdoor) • Landscaping/Gardening Products/Services
24% 44% 15% 33% 14%
• Heating Systems • Power Boats • Septic Systems, Toilets, etc. • Sheds, Gazebos, or Bunkies • Sporting Goods & Water Toys • Water Systems & Accessories
14% 16% 25% 27% 30% 20%
“This show is where we get to meet the people who produce the products we are looking for. It goes a long way in influencing our decisions on what to purchase.” — Caledon, ON
FAQs What is the Show attendance? The attendance at the Spring Cottage Life Show is typically 28,000 to 30,000. 86% of attendees are cottage owners, and the most popular ownership areas include Parry Sound/Georgian Bay, Muskoka, Kawarthas, and Haliburton. Is there a deadline for booking exhibit space? While there is not an actual deadline date to book, we encourage you to do so early in order to secure a spot and ensure your logistical requirements are met. For the 2013 Spring Cottage Life Show booth space was sold out by January, and some exhibit categories were sold out as early as August. What is provided in the exhibit space? Drape and rail are provided at the back and sides of each booth. Please see “Included in your booth fee” (next page) for details. Is anything else required to exhibit? Signage indicating your company name and a floor covering are mandatory for all exhibits but not provided. Proof of liability insurance with a minimum of $2,000,000 is required for participation in the Cottage Life Shows. Further details are provided upon booking.
Is electrical hook-up included in the booth cost? No. An electrical order form will be made available prior to the show. Are there any other costs associated with participation in the show? Other than booth cost, electrical, and potentially insurance, all other costs are within your control. Items such as signage, floor covering, tables, booth structures, and the like are available from designated suppliers, but you are welcome to bring your own with you. Phone and internet services are available for purchase. When will we receive our booth location? Once the majority of the available floor space is accounted for, which we anticipate will be by mid-January, exhibitors will be asked to indicate logistical requirements for their booth. Confirmation of booth location, along with a finalized floor plan, will be mailed approximately 4-6 weeks prior to the show. When do I move in and out? Wednesday and Thursday are the designated move-in days. Each exhibitor will be assigned a specific move-in day and time. Move-out is Sunday and Monday, commencing at show-close.
“Extremely professional show which has an exact read on its clientele. It is a pleasure to do this show!” — Gordon Flagler, The Foundry
HW
DE
Y
RD
I S L IN
7 Y. 2
GTO
AI
Location •T he International Centre, 6900 Airport Road (at Derry Road), Toronto
RR
Details RP RT
ON
RD
INT
ON
E
RD
EG L
N AV
O
DI X
• Conveniently located at the centre of Canada’s largest consumer market and North America’s largest cottage market, with more than 8 million people and 250,000 cottagers within a one-hour drive
AV E
Included in your booth fee • F or booth space (10' depth), 8' backwall drape and 3' sidewall drapes are provided. For booths in the General Store and Trading Post areas (5'-depth), 8' backwall drape and 8' sidewall drapes are provided. For bulk space (20' depth or greater), drape needs are assessed on site. • Exhibitor badges (number based on booth size) • Material handling for loading and unloading of exhibit material • Crate removal/storage and on-site trailer storage
• F ree parking for exhibitors and attendees
• 24-hour security
Advertising and promotion •M ulti-page ads in Cottage Life magazine, reaching more than 800,000 readers per issue
•S ix complimentary passes for customers or prospects
•A ds in major newspapers including the Toronto Star and the Globe & Mail
Accommodations •S pecial rates for exhibitors at the official show hotel, including free parking and shuttle service to the show
•R adio ads promoting the show will run on major Toronto stations and select cottage-country stations •E xtensive promotion on cottagelife.com, e-newsletters, Twitter, Facebook, and other popular websites and social media
• Show Directory listing, alphabetically and by product category
Show Directory • Produced by the experts at Cottage Life magazine, our full-colour, magazineformat directory is kept long after the show is over.
SPRING COTTAGE LIFE SHOW
2013 Directory and Map
•T V ads on ‘Cottage Life, The Channel’ (launching Fall 2013) and other channels •A professional public relations campaign, ensuring coverage in print, radio, and TV news
• Please contact us for a PDF copy of last year’s directory.
COTTAGE LIFE, THE CHANNEL, LAUNCHES FALL 2013. SEE THE WELCOME PAGE INSIDE.
Brought to you by
Cottage Life Magazine
cottagelife.com
Cottage Life Shows
Cottage Life Television
Cottage Life Books
“The Cottage Life show gets our best return from our advertising dollars and hits our target markets in the ‘bullseye’”. — Dave Nodwell, Dave Nodwell Muskoka Contracting
Details (cont.) Dates Move-In Days Wednesday, March 26 Thursday, March 27
Contact Greg McLeod Show Manager 416-599-2000 ext. 237 [email protected]
Show Days Friday, March 28 11 a.m. – 8 p.m. Saturday, March 29 9 a.m. – 6 p.m. Sunday, March 30 10 a.m. – 5 p.m.
Erinn Wright Assistant Show Manager 416-599-2000 ext. 224 [email protected]
Move-Out Days Sunday, March 30 and Monday, March 31 To apply for space Please complete the attached application form and send it, along with your deposit to: The Spring Cottage Life Show 54 St. Patrick Street Toronto, Ontario M5T 1V1
Fax: 416-599-0800
It takes more than a good show company to run a terrific consumer show. As cottagers ourselves, we fully understand both the market and the exhibitors who want to reach the market.
The trusted brand for cottagers Cottage Life is the only multi-media brand that targets affluent consumers who maintain two homes! Have a look at our current Cottage Life Media Line-Up and let us help you reach your 2014 sales goals. The Cottage Life Shows
Cottage Life Magazine
Our 2012 Fall show attracted 10,153 attendees, the most since 2007. The 2013 Spring show attendance was 33,363, the highest since 2004! The cottage market is spending, and it’s happening at our consumer shows! Contact us now to discuss how our shows can work for your company.
Cottage Life magazine now reaches more than 1,020,000 readers per issue! After more than 25 years and 100s of National and International awards, Cottage Life magazine continues to be the leading media source for all things cottage.
Cottage Life Website
Introducing Cottage Life Television
Our website now reaches more than 100,000 unique visitors per month. Find out how our digital team can get your message out quickly and cost effectively.
We’re excited to announce that our television channel launches September 4th, giving your brand the opportunity to reach over 9 million households across Canada.
The Spring Cottage Life Show 54 St. Patrick Street, Toronto, Ontario M5T 1V1 T: 416-599-2000 F: 416-599-0800 E: [email protected] cottagelife.com/shows
