Top-Rated Recruiting Tips Holly Linford
Sandon and Holly
How You Feel about Recruiting
What We Will Cover • Overcoming recruiting fears • Recruiting how-to’s
• Benefits of recruiting
What’s Holding You Back? How do you get over your fear of recruiting?
‘I spend a lot of time talking to my team about the concept of fear and how often it is unfounded. In hindsight we see that we could have dealt with it a lot more swiftly and with less emotional buy-in, and that we could have overcome obstacles more easily.’ -Shannean Moncrieff (Queensland, Australia)
What’s Holding You Back? How do you get over your fear of recruiting? • Think about them, not about you!
‘You are thinking all wrong! It’s not about you at all. It’s about sharing an opportunity with someone else for something incredible and amazing. Think about all the positive things you love about Stampin’ Up! that have changed your life. If you don’t share this opportunity, think of all the things this person could be missing out on. Recruiting isn’t for us, it’s for them!’ -Kylie Bertucci (Victoria, Australia)
‘I remind myself that I would have been sad had the opportunity not been shared with me.’ -Rachel Tessman (Minnesota, USA)
What’s Holding You Back? How do you get over your fear of recruiting? • Think about them, not about you! • Don’t make it personal • No doesn’t always mean no
‘I was asked by my upline for five years to join and I kept saying no. Then I retired and wanted product cheaper. I joined the day I retired. Could have knocked my upline down with a feather after five years of asking.’ –Zena Kennedy (Queensland, Australia)
What’s Holding You Back? How do you get over your fear of recruiting? • Think about them, not about you! • Don’t make it personal • No doesn’t always mean no • Make success based on your behaviours, not their decision
Behaviour-Based Goals What behaviours will help you build your team? • Write down three behaviour-based goals that you will do between now and the end of June. • Goals should be specific, time-bound and measurable.
Example Goals What behaviours will help you build your team? • I will tell my Stampin’ Up! story at all my events between now and the end of June. • I will contact all my past hostesses by the end of May and let them know they can now use Stampin’ Rewards for their Starter Kit. • I will use at least one recruiting statement in all my events for the next two months.
Fear of Losing a Customer • Your best customers are your most likely recruits!
‘I recently recruited my current best customer. She was concerned for my business as I would be losing her sales. From previous experience and recent discussions with my first recruit of this sort, I have learned that she may not have stayed a customer had she not been a member of my team for five years. Being a demonstrator means that she is constantly reinvigorated and inspired to create new things with new supplies. That helps keep her invested and striving to remain an active demonstrator.’
‘This is great for me from both a business and personal perspective. Therefore, it makes sense to recruit your best customer.’ —Wendy Hodkinson (New South Wales, Australia)
Fear of Losing a Customer • Your best customers are your most likely recruits! • Make finding new customers a constant focus of your business
‘Finding new customers keeps you fresh. If you just keep on with the existing customer base, your sales will gradually decrease anyway. Many customers contribute far more to your business when they join than when they were purchasing for themselves.’ –Diana Kelvin (South Australia, Australia)
Fear of Losing a Customer • Your best customers are your most likely recruits! • Make finding new customers a constant focus of your business • If you don’t offer them the opportunity, someone else will
‘If they want to join enough they will either join with you or with somebody else. Customers [remain for a] short time anyway, so you have to keep looking for new ones--whether you recruit or not.’ —Keryn Campbell (Wellington, New Zealand)
‘If you don't offer (the opportunity), they will find someone else and you'll lose them entirely. I'm an example of this. I wanted to join to get the discount. My demonstrator turned me down several times. I joined through someone else.’ -Mary Fish (Arizona, USA)
What Do You Want to Learn? How do I find people who want to do this as a business?
‘Did you start Stampin’ Up! to build a business? The majority of us joined to get cheaper craft. What is better than cheaper craft? FREE craft! Get to know the Compensation Plan so well that you can educate your new recruit on how they can earn items for free. Then the rest will take care of itself.’ –Kylie Bertucci (Victoria, Australia)
‘Start with those who want to be “hobby demonstrators”, and as they hear your excitement and see your journey along the way to success, they will want to be a part of the rewards and may slowly come around and start seeing why building a business is rewarding in both incentives and personal growth.’ –Yvonne Pree (Western Australia, Australia)
What Do You Want to Learn? How do I find people who want to do this as a business? • People will join for their own reasons, and you can help them on the path to running their own business.
‘Don’t go looking for that “person”. Once recruited, you will be surprised at how easy it is to build a business around what they are already doing. Encourage the growth as you see it. I check my reports every morning and call my downline who have held workshops (big or small) and use the word “business” when talking to them about their workshop success’. –Fiona Carson (Dannevirke, New Zealand)
What Do You Want to Learn? How do I find people who want to do this as a business? • People will join for their own reasons, and you can help them on the path to running their own business. • Everyone is a potential recruit—don’t prejudge them!
‘I was in class and at the end had two ladies wanting to join up. After I signed them up, I hear a voice say, “Well, are you going to offer me the opportunity to become a Stampin’ Up! demonstrator?" I look ‘round and it’s my very helpful MUM!!! She cleans up at my workshops and classes and helps with all the prepping. I had no idea that she wanted to be part of my team. So I signed her up, too!’ –Fiona Carson (Dannevirke, New Zealand)
‘It took me six years to get my mum to agree to signing up. Now she has a team of her own, runs stamping sessions at her house and regularly supplies a local gift shop with her handmade cards. I love the confidence it's given her.’ –Sarah Klass (Western Australia, Australia)
Presenting the Opportunity • Focus on the value of the Starter Kit
‘Having the Starter Kit stand alone without a promotion increases its value. You get $235 in Stampin’ Up! product for just $169! It comes with all your business materials, free shipping AND an amazing online networking site filled with creative ideas. There is your value right there. It’s all in how you present it. It’s exciting, so show excitement when you talk about it and when you present it.’ -Becky Roberts (Idaho, USA)
‘The kit IS a better deal. That’s THEIR button. Push it. If they plan to place a large customer order, they DESERVE to know there’s a better value. It’s easy to motivate with free shipping, more product. Joining is a test drive, not a commitment. No risk. I focus on the kit to bring them into my downline community.’ -Mary Fish (Arizona, USA)
Presenting the Opportunity • Focus on the value of the Starter Kit • There are no magic words! Do what feels comfortable to you!
‘Be yourself ! Share what you love about being a demonstrator and our fabulous products.’ —Linda Perrins (Victoria, Australia)
Presenting the Opportunity • Focus on the value of the Starter Kit • There are no magic words! Do what feels comfortable to you! • Change your mindset
Big Shot
Talking about the Big Shot • • • • •
Quick and easy Cuts multiples Use with different materials Whole family can use it Makes you look impressive
Presenting the Opportunity Change your mindset! • Think of being a demonstrator like any other product we sell • Talking about the Stampin’ Up! opportunity is just like talking about all the other products we sell • What do you love about being a demonstrator?
Presenting the Opportunity • Focus on the value of the Starter Kit • There are no magic words! Do what feels comfortable to you! • Change your mindset • You don’t have to do all the talking!
‘Say something like “Have you ever thought about being a demonstrator? I think you’d be great at this!” and then LISTEN and answer questions honestly and with a focus on how the opportunity meets their needs. -Claire Daly (Victoria, Australia)
Presenting the Opportunity • You don’t have to do all the talking! • The key is just to get the conversation started • Use open-ended questions – ‘I love how excited you get about stamping. Why haven’t you ever signed up to be a demonstrator?’
‘Ask! People feel flattered to be asked even if their answer is no.’ -Lynsay Mahon (Alberta, Canada)
Put it into Practice • Think of someone you can offer the Stampin’ Up! opportunity to • Write down your plan for contacting them • Commit to talking to them by the end of May
Benefits of Recruiting • New Compensation Plan rewards you for recruiting! • Higher commissions on first level • Performance Bonus for five qualified recruits • 5,000 flex points for a qualified recruit
New Compensation Plan
Benefits of Recruiting • New Compensation Plan rewards you for recruiting! • Higher commissions on first level • Performance Bonus for five qualified recruits • 5,000 flex points for a qualified recruit • Helps you reach Silver Elite
Benefits of Silver Elite Benefits of Reaching Silver Elite • Requirements: – 7,200 12-month rolling CSVC – Five first level – One first level Silver
• Compensation starts to add up – Additional 4 percent volume rebate at 600 monthly CSV – Team Commissions on all three levels at 600 monthly CSV – Flex points
Benefits of Silver Elite
Benefits of Silver Elite Benefits of reaching Silver Elite • Demonstrators stay longer once they hit this level • Have learned what you need to know • Compensation similar to a part-time job
Benefits of Recruiting • Relationships
‘Friendship is the main positive I've gained with recruiting. And watching people's confidence develop and do things they never thought they would. I feel so privileged that people allow me to be a part of their life.’ —Liv Ingle (Victoria, Austalia)
Recap • You don’t need to be afraid of recruiting! Make it about them, not about you. • Base success on your behaviours, not their responses. • The key is just to get the conversation started! • Offer the opportunity to everyone, and then listen. • There are financial and emotional benefits to recruiting