tracxn report : ecommerce enablers
TRACXN REPORT : ECOMMERCE ENABLERS MARCH 2016
Tracxn World’s Largest Start-up Research Platform
2 Ecommerce Enablers Report, March 2016
Contents Topic
Page
Sectors We Track
04
Overview
05
Market Map
07
Company List
26
Team
251
3 Ecommerce Enablers Report, March 2016
Illustrative Sectors We Track ENTERPRISE INFRASTRUCTURE
CONSUMER
FINTECH
ENTERPRISE APPLICATIONS
SECURITY
MARKETPLACES
BANKING TECH
SAAS
STORAGE
ECOMMERCE ENABLERS
PAYMENTS
MOBILE-FIRST ENT. APPS
NETWORKING
ONLINE RETAIL
CONSUMER FINANCE
INTELLIGENT ENT. APPS
MOBILITY
INTERNET FIRST BRANDS
INVESTMENT TECH
OPEN SOURCE
IT OPS
UBER FOR X
BITCOIN
RETAIL TECH
CLOUD INFRASTRUCTURE
SECOND HAND GOODS
REMITTANCE
MARKETING TECH
API MANAGEMENT
TRAVEL
CROWDFUNDING
STEALTH MODE
BIGDATA INFRASTRUCTURE
GAMING
ALTERNATIVE LENDING
VERTICAL SAAS
TECH
FINTECH
EDUCATION
HEALTHCARE
INTERNET OF THINGS
BITCOIN
EDUCATION IT
LIFE SCIENCES
3D PRINTING
PAYMENTS
SELF LEARNING
DIGITAL HEALTH
4 Ecommerce Enablers Report, March 2016
Sector Overview Scope of report This report covers companies that help in delivering all elements of ecommerce through their platforms. Ecommerce platforms include shopping cart features, inventory management tools, online transaction processing, internet marketing, and other resources to help users build and maintain an online store. Apart from ecommerce platform providing these services, we have also included companies primarily providing marketing solutions, inventory management, order management, payment services, technology, fraud & risk management for ecommerce. We have excluded companies providing solutions for B2B sector like Hybris, Netsuite, IBM etc. Over $3.4B has been invested since 2010, with $1.2B invested in 2015 till YTD 2016. There have been 154 rounds of funding between Jan 2015-2016 YTD.
Most active funds • 500 Startups ( KartRocket, Hublogix, Lexity, Soldsie ) • Y Combinator ( Weebly, Sift Science, Custora ) • SV Angel ( RJMetrics, TellApart, SnapTell ) Major investments in 2015 & YTD 2016 • Ecom Express (Backend – Logistics - Suite) - $133M PE fund led by Warburg Pincus– June 4, 2015 • Delhivery (Backend – Logistics - Suite) - $85M, Series D led by Tiger Global Management– May 6, 2015. • BloomReach (Marketing - Personalization) - $56M, Series D led by Bain Capital Ventures, Lightspeed Ventures and Salesforce Ventures – Jan 29, 2016. • Volusion (StoreFront - Web - Proprietary) - $55M, Series A led by Main Street Capital Corporation– Jan 29, 2015. 5 Ecommerce Enablers Report, March 2016
Major Funded Sub-Sectors (in Last Six Months) BACKEND • $15M Series B - Stitch Labs (US) led by Triangle Peak Partners – Oct, 2015 • $11M Unattributed– Brightpearl (UK) from Eden Ventures, MMC Ventures, and Notion Capital – Jan, 2016 MARKETING • • • • • •
$40M Series C – Qubit (UK) led by Goldmansachs– Feb, 2016 $27.5M Series C – Curalate (US) led by NEA – Feb, 2016 $18M Series B – Reflektion (US) led by Battery Ventures– Feb, 2016 $56M Series D – BloomReach (US) from Bain Capital Ventures, Battery Ventures and others– Jan, 2016 $21M Series B – Bluecore (US) led by Georgian Partners– Dec, 2015 $33M Series A – Emarsys (Austria) led by Vector Capital– Sep, 2015
FRAUD & RISK MANAGEMENT • $20M Series B – Signifyd (US) led by Menlo Ventures – Feb, 2016 • $25M Unattributed – Riskified (Israel) led by Qumra Capital– Feb, 2016 ANALYTICS • $20M Unattributed– Clavis Insight (US) led by Accel-KKR– Oct, 2015 OMNI-COMMERCE • $12M Series B– Orckestra (Canada) led by Fonds de solidarite– Dec, 2015
6 Ecommerce Enablers Report, March 2016
Over $3.2B have been invested in the sector in 768 funding rounds in the last 6 years • In 2016 YTD, 19 rounds of funding and a total of $253M was seen.
Amount of funding(in $M) and number of funding rounds between 2010 – 2015 200
1200
• Average deal size was highest in 2015 i.e $7M.
186 $982M
No. of Rounds
150
900 $764M 126
100
$686M 600
97 61
50
136
$327M $265M
300
$196M
0
0 2010
2011
2012 Total funding
Notable Rounds
2013
2015
No. of rounds
Squarespace
MyBuys
SmartFocus
Shopify
$38.5M
$20M
$30M
$100M
Magento
Monetate
BloomReach
$22.5M
$15M
$25M
7 Ecommerce Enablers Report, March 2016
2014
Bigcommerce Ecom Express $50M
Bigcommerce Orderdynamics $40M
$41M
$133M Delhivery $85M
Total funding (in Millions)
167
• The sector has witnessed a steep upward funding trend since 2010, reaching its peak of total funding of $982M in 2015, where as no. of funding rounds have decreased signifying that average funding per round has spiked. • In 2015, big round of fundings were taken by mature players in Logistics space like Ecom Express and Delhivery.
To receive the full 251 page report, write to us at [email protected]
8 Ecommerce Enablers Report, March 2016
Team Rukmoni Soren Sr. Analyst – Retail
9 Ecommerce Enablers Report, March 2016
Tracxn World’s Largest Start-up Research Platform
2 Ecommerce Enablers Report, March 2016
Contents Topic
Page
Sectors We Track
04
Overview
05
Market Map
07
Company List
26
Team
251
3 Ecommerce Enablers Report, March 2016
Illustrative Sectors We Track ENTERPRISE INFRASTRUCTURE
CONSUMER
FINTECH
ENTERPRISE APPLICATIONS
SECURITY
MARKETPLACES
BANKING TECH
SAAS
STORAGE
ECOMMERCE ENABLERS
PAYMENTS
MOBILE-FIRST ENT. APPS
NETWORKING
ONLINE RETAIL
CONSUMER FINANCE
INTELLIGENT ENT. APPS
MOBILITY
INTERNET FIRST BRANDS
INVESTMENT TECH
OPEN SOURCE
IT OPS
UBER FOR X
BITCOIN
RETAIL TECH
CLOUD INFRASTRUCTURE
SECOND HAND GOODS
REMITTANCE
MARKETING TECH
API MANAGEMENT
TRAVEL
CROWDFUNDING
STEALTH MODE
BIGDATA INFRASTRUCTURE
GAMING
ALTERNATIVE LENDING
VERTICAL SAAS
TECH
FINTECH
EDUCATION
HEALTHCARE
INTERNET OF THINGS
BITCOIN
EDUCATION IT
LIFE SCIENCES
3D PRINTING
PAYMENTS
SELF LEARNING
DIGITAL HEALTH
4 Ecommerce Enablers Report, March 2016
Sector Overview Scope of report This report covers companies that help in delivering all elements of ecommerce through their platforms. Ecommerce platforms include shopping cart features, inventory management tools, online transaction processing, internet marketing, and other resources to help users build and maintain an online store. Apart from ecommerce platform providing these services, we have also included companies primarily providing marketing solutions, inventory management, order management, payment services, technology, fraud & risk management for ecommerce. We have excluded companies providing solutions for B2B sector like Hybris, Netsuite, IBM etc. Over $3.4B has been invested since 2010, with $1.2B invested in 2015 till YTD 2016. There have been 154 rounds of funding between Jan 2015-2016 YTD.
Most active funds • 500 Startups ( KartRocket, Hublogix, Lexity, Soldsie ) • Y Combinator ( Weebly, Sift Science, Custora ) • SV Angel ( RJMetrics, TellApart, SnapTell ) Major investments in 2015 & YTD 2016 • Ecom Express (Backend – Logistics - Suite) - $133M PE fund led by Warburg Pincus– June 4, 2015 • Delhivery (Backend – Logistics - Suite) - $85M, Series D led by Tiger Global Management– May 6, 2015. • BloomReach (Marketing - Personalization) - $56M, Series D led by Bain Capital Ventures, Lightspeed Ventures and Salesforce Ventures – Jan 29, 2016. • Volusion (StoreFront - Web - Proprietary) - $55M, Series A led by Main Street Capital Corporation– Jan 29, 2015. 5 Ecommerce Enablers Report, March 2016
Major Funded Sub-Sectors (in Last Six Months) BACKEND • $15M Series B - Stitch Labs (US) led by Triangle Peak Partners – Oct, 2015 • $11M Unattributed– Brightpearl (UK) from Eden Ventures, MMC Ventures, and Notion Capital – Jan, 2016 MARKETING • • • • • •
$40M Series C – Qubit (UK) led by Goldmansachs– Feb, 2016 $27.5M Series C – Curalate (US) led by NEA – Feb, 2016 $18M Series B – Reflektion (US) led by Battery Ventures– Feb, 2016 $56M Series D – BloomReach (US) from Bain Capital Ventures, Battery Ventures and others– Jan, 2016 $21M Series B – Bluecore (US) led by Georgian Partners– Dec, 2015 $33M Series A – Emarsys (Austria) led by Vector Capital– Sep, 2015
FRAUD & RISK MANAGEMENT • $20M Series B – Signifyd (US) led by Menlo Ventures – Feb, 2016 • $25M Unattributed – Riskified (Israel) led by Qumra Capital– Feb, 2016 ANALYTICS • $20M Unattributed– Clavis Insight (US) led by Accel-KKR– Oct, 2015 OMNI-COMMERCE • $12M Series B– Orckestra (Canada) led by Fonds de solidarite– Dec, 2015
6 Ecommerce Enablers Report, March 2016
Over $3.2B have been invested in the sector in 768 funding rounds in the last 6 years • In 2016 YTD, 19 rounds of funding and a total of $253M was seen.
Amount of funding(in $M) and number of funding rounds between 2010 – 2015 200
1200
• Average deal size was highest in 2015 i.e $7M.
186 $982M
No. of Rounds
150
900 $764M 126
100
$686M 600
97 61
50
136
$327M $265M
300
$196M
0
0 2010
2011
2012 Total funding
Notable Rounds
2013
2015
No. of rounds
Squarespace
MyBuys
SmartFocus
Shopify
$38.5M
$20M
$30M
$100M
Magento
Monetate
BloomReach
$22.5M
$15M
$25M
7 Ecommerce Enablers Report, March 2016
2014
Bigcommerce Ecom Express $50M
Bigcommerce Orderdynamics $40M
$41M
$133M Delhivery $85M
Total funding (in Millions)
167
• The sector has witnessed a steep upward funding trend since 2010, reaching its peak of total funding of $982M in 2015, where as no. of funding rounds have decreased signifying that average funding per round has spiked. • In 2015, big round of fundings were taken by mature players in Logistics space like Ecom Express and Delhivery.
To receive the full 251 page report, write to us at [email protected]
8 Ecommerce Enablers Report, March 2016
Team Rukmoni Soren Sr. Analyst – Retail
9 Ecommerce Enablers Report, March 2016
