TRACXN REPORT : ONLINE RETAIL April 2016
Tracxn World’s Largest Start-up Research Platform
2 Online Retail Report, April 2016
Contents Topic
Page
Sectors We Track
04
Overview
05
Tracxn BlueBox
08
Sector-Wise Analysis
13
Company List
29
Team
869
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Illustrative Sectors We Track ENTERPRISE INFRASTRUCTURE
CONSUMER
MOBILE
ENTERPRISE APPLICATIONS
SECURITY
MARKETPLACES
MOBILE COMMERCE
SAAS
STORAGE
ONLINE RETAIL
MOBILE PAYMENTS
MOBILE-FIRST ENT. APPS
NETWORKING
FOOD TECH
MOBILE MARKETING
INTELLIGENT ENT. APPS
MOBILITY
INTERNET FIRST BRANDS
MOBILE DEV TOOLS
OPEN SOURCE
IT OPS
UBER FOR X
MOBILE HEALTH
RETAIL TECH
CLOUD INFRASTRUCTURE
SECOND HAND GOODS
MOBILE GAMING
MARKETING TECH
API MANAGEMENT
TRAVEL
MOBILE LEARNING
STEALTH MODE
BIGDATA INFRASTRUCTURE
GAMING
MOBILE COMMUNICATION
VERTICAL SAAS
TECH
FINTECH
EDUCATION
HEALTHCARE
INTERNET OF THINGS
BITCOIN
EDUCATION IT
LIFE SCIENCES
3D PRINTING
PAYMENTS
SELF LEARNING
DIGITAL HEALTH
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Sector Overview Scope of report This report encompasses the sale of consumer goods via a digital channel to a private end user (B2C). The scope doesn't include B2B ecommerce players, offline, pharma, grocery & food and companies operating in secondhand or rental markets. Over $36B1 has been invested since 2010, with $13.1B invested since Jan 2015 till YTD 2016. 406 rounds of funding between Jan 2015 – YTD 20162. Marketplace model for horizontal B2C retail, Fashion sector and private label electronics are the top funded sectors. • Horizontal - 225 investments worth ~ $16.3B • Fashion - 595 investments worth ~ $10.5B • Electronics - 56 investments worth ~ $3.1B Most active investors • 500 Startups (Ipsy, Barkbox, Le Tote, Tokyo Otaku Mode) • Sequoia Capital (Coupang, Miya Baobei, VipShop, Tokopedia)
• Accel Partners (Flipkart, Jet.com, Bonobos, Myntra, Etsy, Birchbox) • Tiger Global (Flipkart, Jingdong, Vancl, Harry’s, One Kings Lane, Warby Parker, Shopclues) • Index Ventures (Privalia, FarFetch, Ozon, Etsy, 1stdibs, Nasty Gal, Patreon) • IDG Capital Partners (Xiaomi, Mogujie, Secoo, Beibei, Artsy, FClub) • SV Angel (Fab, Harry’s, Warby Parker, Casper, Zappos, Baby.com) 5 Online Retail Report, April 2016
1: All data and analysis in the •report is based on Tracxn’s current coverage 2: Only YTD data is considered for 2016 throughout the report
Sector Overview Notable investments in last six months • Juanpi (Horizontal – Flash Sales) - $93M Series C funding led by Tiantu Capital– Apr 13, 2016. • Tokopedia (Horizontal - Marketplace) - $147M Unattributed funding – Apr 8, 2016. • Jumia (Horizontal - Retailer) - $326M Unattributed funding led by Goldman Sachs, AXA, MTN Group, Rocket Internet – Mar 2, 2016. • Souq (Horizontal - Marketplace) - $275M Unattributed funding led by Tiger Global, NASPERS, IFC – Feb 29, 2016. • Snapdeal (Horizontal - Marketplace) - $200M Unattributed funding led by Canada-based pension fund, Ontario Teachers’ Pension Plan, Venture capital fund, Iron Pillar and Singapore-based investment entity, Brother Fortune Apparel – Feb 15, 2016. • The Hut Group (Horizontal - Retailer) - $200M Unattributed funding led by US fund group BlackRock, Belgian investment company Sofina – Feb 15, 2016. • Wadi (Horizontal - Retailer) - $67M Series A funding led by Al Tayyar Travel Group – Feb 14, 2016. • Boqii (Pets) - $102M Series C funding led by China Merchants Bank Co. Ltd – Feb 2, 2016 • elevenia (Horizontal - Marketplace) - $50M Unattributed funding – Jan 28, 2016 • ShopClues (Horizontal - Marketplace) - Undisclosed Series E funding led by Sovereign wealth fund GIC Pte Ltd – Jan 11, 2016
• Wzhouhui (Baby & Kids - Retailer - Essentials) - $245M Unattributed funding led by Globalegrow – Dec 3, 2015. • Jet (Horizontal - Marketplace) - $350M Series B funding led by Fidelity – Nov 24, 2015. • Naaptol (Horizontal - Marketplace) - $52M Series D funding led by Mitsui & Co – Nov 24, 2015. • Mogujie (Fashion - Marketplaces - Social) - $200M Unattributed funding led by Tiantu Capital, Ping An Ventures – Nov 21, 2015. • Dollar Shave Club (Beauty & Personal Care - Private Label) - $90.7M Series D funding led by Technology Crossover Ventures – Nov 19, 2015.
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Steep increase in invested value in the sector post 2013, despite decrease in funding rounds YoY Funding and No. of Funding Rounds 12
600
$11.3B
491
10
• Gradual consolidation in the market, with most of the funding received by existing players – 41% of total funding in 20142015 was received by companies founded in 2010 & 2012
$10.1B 500 443
415
8
400
298 6
300 $5.2B
4
191
$3.8B
200
$3.1B
2
$1.8B $1.4B
100
77 0
0 2010
2011
2012
2013 Funding
2014
2015
2016
Rounds *Data Based on Tracxn Coverage Data for 2016 is YTD
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No. of Funding Rounds
Funding Amount (in Billions)
423
• Total funding has increased 94% since 2013 despite a slight fall in the number of rounds which indicates that average funding per round has spiked • Notable investments in 2015/16 include Jet ($350M), Jumia($326M), Paytm ($305M), Souq ($275M)
To request the full 869 page report, write to us at
[email protected] 8 Online Retail Report, April 2016
Team
Rajnish Singh Lead Analyst – Retail
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