TRACXN REPORT : ONLINE RETAIL

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TRACXN REPORT : ONLINE RETAIL April 2016

Tracxn World’s Largest Start-up Research Platform

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Contents Topic

Page

Sectors We Track

04

Overview

05

Tracxn BlueBox

08

Sector-Wise Analysis

13

Company List

29

Team

869

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Illustrative Sectors We Track ENTERPRISE INFRASTRUCTURE

CONSUMER

MOBILE

ENTERPRISE APPLICATIONS

SECURITY

MARKETPLACES

MOBILE COMMERCE

SAAS

STORAGE

ONLINE RETAIL

MOBILE PAYMENTS

MOBILE-FIRST ENT. APPS

NETWORKING

FOOD TECH

MOBILE MARKETING

INTELLIGENT ENT. APPS

MOBILITY

INTERNET FIRST BRANDS

MOBILE DEV TOOLS

OPEN SOURCE

IT OPS

UBER FOR X

MOBILE HEALTH

RETAIL TECH

CLOUD INFRASTRUCTURE

SECOND HAND GOODS

MOBILE GAMING

MARKETING TECH

API MANAGEMENT

TRAVEL

MOBILE LEARNING

STEALTH MODE

BIGDATA INFRASTRUCTURE

GAMING

MOBILE COMMUNICATION

VERTICAL SAAS

TECH

FINTECH

EDUCATION

HEALTHCARE

INTERNET OF THINGS

BITCOIN

EDUCATION IT

LIFE SCIENCES

3D PRINTING

PAYMENTS

SELF LEARNING

DIGITAL HEALTH

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Sector Overview Scope of report This report encompasses the sale of consumer goods via a digital channel to a private end user (B2C). The scope doesn't include B2B ecommerce players, offline, pharma, grocery & food and companies operating in secondhand or rental markets. Over $36B1 has been invested since 2010, with $13.1B invested since Jan 2015 till YTD 2016. 406 rounds of funding between Jan 2015 – YTD 20162. Marketplace model for horizontal B2C retail, Fashion sector and private label electronics are the top funded sectors. • Horizontal - 225 investments worth ~ $16.3B • Fashion - 595 investments worth ~ $10.5B • Electronics - 56 investments worth ~ $3.1B Most active investors • 500 Startups (Ipsy, Barkbox, Le Tote, Tokyo Otaku Mode) • Sequoia Capital (Coupang, Miya Baobei, VipShop, Tokopedia)

• Accel Partners (Flipkart, Jet.com, Bonobos, Myntra, Etsy, Birchbox) • Tiger Global (Flipkart, Jingdong, Vancl, Harry’s, One Kings Lane, Warby Parker, Shopclues) • Index Ventures (Privalia, FarFetch, Ozon, Etsy, 1stdibs, Nasty Gal, Patreon) • IDG Capital Partners (Xiaomi, Mogujie, Secoo, Beibei, Artsy, FClub) • SV Angel (Fab, Harry’s, Warby Parker, Casper, Zappos, Baby.com) 5 Online Retail Report, April 2016

1: All data and analysis in the •report is based on Tracxn’s current coverage 2: Only YTD data is considered for 2016 throughout the report

Sector Overview Notable investments in last six months • Juanpi (Horizontal – Flash Sales) - $93M Series C funding led by Tiantu Capital– Apr 13, 2016. • Tokopedia (Horizontal - Marketplace) - $147M Unattributed funding – Apr 8, 2016. • Jumia (Horizontal - Retailer) - $326M Unattributed funding led by Goldman Sachs, AXA, MTN Group, Rocket Internet – Mar 2, 2016. • Souq (Horizontal - Marketplace) - $275M Unattributed funding led by Tiger Global, NASPERS, IFC – Feb 29, 2016. • Snapdeal (Horizontal - Marketplace) - $200M Unattributed funding led by Canada-based pension fund, Ontario Teachers’ Pension Plan, Venture capital fund, Iron Pillar and Singapore-based investment entity, Brother Fortune Apparel – Feb 15, 2016. • The Hut Group (Horizontal - Retailer) - $200M Unattributed funding led by US fund group BlackRock, Belgian investment company Sofina – Feb 15, 2016. • Wadi (Horizontal - Retailer) - $67M Series A funding led by Al Tayyar Travel Group – Feb 14, 2016. • Boqii (Pets) - $102M Series C funding led by China Merchants Bank Co. Ltd – Feb 2, 2016 • elevenia (Horizontal - Marketplace) - $50M Unattributed funding – Jan 28, 2016 • ShopClues (Horizontal - Marketplace) - Undisclosed Series E funding led by Sovereign wealth fund GIC Pte Ltd – Jan 11, 2016

• Wzhouhui (Baby & Kids - Retailer - Essentials) - $245M Unattributed funding led by Globalegrow – Dec 3, 2015. • Jet (Horizontal - Marketplace) - $350M Series B funding led by Fidelity – Nov 24, 2015. • Naaptol (Horizontal - Marketplace) - $52M Series D funding led by Mitsui & Co – Nov 24, 2015. • Mogujie (Fashion - Marketplaces - Social) - $200M Unattributed funding led by Tiantu Capital, Ping An Ventures – Nov 21, 2015. • Dollar Shave Club (Beauty & Personal Care - Private Label) - $90.7M Series D funding led by Technology Crossover Ventures – Nov 19, 2015.

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Steep increase in invested value in the sector post 2013, despite decrease in funding rounds YoY Funding and No. of Funding Rounds 12

600

$11.3B

491

10

• Gradual consolidation in the market, with most of the funding received by existing players – 41% of total funding in 20142015 was received by companies founded in 2010 & 2012

$10.1B 500 443

415

8

400

298 6

300 $5.2B

4

191

$3.8B

200

$3.1B

2

$1.8B $1.4B

100

77 0

0 2010

2011

2012

2013 Funding

2014

2015

2016

Rounds *Data Based on Tracxn Coverage Data for 2016 is YTD

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No. of Funding Rounds

Funding Amount (in Billions)

423

• Total funding has increased 94% since 2013 despite a slight fall in the number of rounds which indicates that average funding per round has spiked • Notable investments in 2015/16 include Jet ($350M), Jumia($326M), Paytm ($305M), Souq ($275M)

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Team

Rajnish Singh Lead Analyst – Retail

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