Transactional Value of Your Website
Get Ready for the First Billion Dollar Online Sales Day.
Presented by:
Seth Gardenswartz
Brigette Lemos-Norman
VP Business Development SpaBoom.com
Media Manager YG Laboratories
Key Webinar Takeaways: • Reap the benefits of holiday online sales. • Be a gift solution with hassle-free online Gift Certificates. • Create a social marketing blitz. • Fuel promotions with social media for maximum reach. • Unique Selling Proposition, stand out this holiday. • Is Your Website Ready?
Online Sales 2009 • comScore reported $29.1 billion U.S. retail e-commerce spending for Nov-Dec holiday season. • Online sales up 4 percent vs. a year ago. • Growth surpasses forecasts and first $900 million spending day on record.
Take Advantage 2009 season featured distinct periods of strong spending growth. • Thanksgiving-Black Friday timeframe. • Final shopping week leading up to Christmas. – Build social marketing campaigns around simple, last-minute and INSTANT gift solutions.
900 M Online Spending Day
Power of Last Minute
Be a Gift Solutions Expert • Instant gift certificates. – Instant gift solutions, last minute and easy. – No shipping costs or shipping constraints.
• Create effective retail/online promotions. • Use social media to reach beyond existing social network. • Help consumers shop where they want.
Gifts Matter • 1/3 of most spa’s revenue is gift certificates • Selling online can add 25% to total GC sales (9% increase in total sales) • 25% come from more than 100 miles away • 50% of sales within 48 hours of an event
Gift Certificate Holders Become Clients • 25% percent of first time visits come from gift certificates. • Special promotions for first time clients. • Introduces your spa to potential new clients. • Creates traffic for retail.
Local Search 1.0
Local Search 2.0
Allow Clients to Share
Spread Social Influence Online
Effective Online Promotions: Packages • Drive new sales. • Create up-sell opportunities. • Good social media promotions. 30 minutes $50.00+
MicroCurrent by Bio-Therapeutics®
60 minutes $95-$165
45 minutes $70-$145
Think Sync Spas need continuity across all channels. • Physical Spa Location. • Product packages. • Promotional offers. • Email Marketing. • Social Media • Website
Effective Online Promotions FREE! with Gift Certificate
Specials • Everyone loves a BOGO! Buy-one-get-one • Create a VIP program • % off discounts on products or services
Social Marketing Blitz • In-store advertising. • Events/Promotions. • Product • Packages/specials
• Social Media. • Email marketing. • Gift Certificates.
Social Media Events Encourage Sharing Referral Codes - exclusive specials to readers o
one-time deals, limited offers, request retweets
Effective Email Promotions Two types of campaigns •Informational/Relational emails – long term • frequency / type
•Promotional/Transactional emails – short term • frequency / type
Integrate and Plan
Stand Out This Holiday • Successful spas use websites to communicate their point of difference. • Why do you stand out? • Website is a place to: – Engage and connect. – Make lives easier: • Provide valuable Information. • In-spa promotional offers. • Gift Solution Experts.
Great relationships are built on conversations • Each interaction fits along a social continuum. • Understanding value of connections and managing relationships fuels social media. • Events/in-spa promotions disseminated via social media travel to new social networks. • Monetize with social referrals.
Conversations Happening Now…..
About Your Spa and Salon Decide how you want to be part of conversation.
Getting Started with SpaBoom • Basic SpaBoom account Instant Gift Certificates Online Directory Basic E-mail Marketing Online Marketing Instant Gift Certificates New or updated website Integrated Social Media, Web and Email Marketing No contracts setup from $99
Exclusive Offers • SpaBoom -- $200 off new custom website • $50 off Integrated marketing suite • $25 off Instant Gift Certificate Sign Up • • • • •
Offer valid until August 27, 2010 Use promo code YGLAB www.spaboom.com/signup [email protected] 800.940.0458
To Contact spaboom
To Contact YG Labs
Call 800.940.0458 or email
Call 800.999.4569 or email [email protected]
[email protected]
Raise your hand or chat questions to us
Presented by:
Seth Gardenswartz
Brigette Lemos-Norman
VP Business Development SpaBoom.com
Media Manager YG Laboratories
Key Webinar Takeaways: • Reap the benefits of holiday online sales. • Be a gift solution with hassle-free online Gift Certificates. • Create a social marketing blitz. • Fuel promotions with social media for maximum reach. • Unique Selling Proposition, stand out this holiday. • Is Your Website Ready?
Online Sales 2009 • comScore reported $29.1 billion U.S. retail e-commerce spending for Nov-Dec holiday season. • Online sales up 4 percent vs. a year ago. • Growth surpasses forecasts and first $900 million spending day on record.
Take Advantage 2009 season featured distinct periods of strong spending growth. • Thanksgiving-Black Friday timeframe. • Final shopping week leading up to Christmas. – Build social marketing campaigns around simple, last-minute and INSTANT gift solutions.
900 M Online Spending Day
Power of Last Minute
Be a Gift Solutions Expert • Instant gift certificates. – Instant gift solutions, last minute and easy. – No shipping costs or shipping constraints.
• Create effective retail/online promotions. • Use social media to reach beyond existing social network. • Help consumers shop where they want.
Gifts Matter • 1/3 of most spa’s revenue is gift certificates • Selling online can add 25% to total GC sales (9% increase in total sales) • 25% come from more than 100 miles away • 50% of sales within 48 hours of an event
Gift Certificate Holders Become Clients • 25% percent of first time visits come from gift certificates. • Special promotions for first time clients. • Introduces your spa to potential new clients. • Creates traffic for retail.
Local Search 1.0
Local Search 2.0
Allow Clients to Share
Spread Social Influence Online
Effective Online Promotions: Packages • Drive new sales. • Create up-sell opportunities. • Good social media promotions. 30 minutes $50.00+
MicroCurrent by Bio-Therapeutics®
60 minutes $95-$165
45 minutes $70-$145
Think Sync Spas need continuity across all channels. • Physical Spa Location. • Product packages. • Promotional offers. • Email Marketing. • Social Media • Website
Effective Online Promotions FREE! with Gift Certificate
Specials • Everyone loves a BOGO! Buy-one-get-one • Create a VIP program • % off discounts on products or services
Social Marketing Blitz • In-store advertising. • Events/Promotions. • Product • Packages/specials
• Social Media. • Email marketing. • Gift Certificates.
Social Media Events Encourage Sharing Referral Codes - exclusive specials to readers o
one-time deals, limited offers, request retweets
Effective Email Promotions Two types of campaigns •Informational/Relational emails – long term • frequency / type
•Promotional/Transactional emails – short term • frequency / type
Integrate and Plan
Stand Out This Holiday • Successful spas use websites to communicate their point of difference. • Why do you stand out? • Website is a place to: – Engage and connect. – Make lives easier: • Provide valuable Information. • In-spa promotional offers. • Gift Solution Experts.
Great relationships are built on conversations • Each interaction fits along a social continuum. • Understanding value of connections and managing relationships fuels social media. • Events/in-spa promotions disseminated via social media travel to new social networks. • Monetize with social referrals.
Conversations Happening Now…..
About Your Spa and Salon Decide how you want to be part of conversation.
Getting Started with SpaBoom • Basic SpaBoom account Instant Gift Certificates Online Directory Basic E-mail Marketing Online Marketing Instant Gift Certificates New or updated website Integrated Social Media, Web and Email Marketing No contracts setup from $99
Exclusive Offers • SpaBoom -- $200 off new custom website • $50 off Integrated marketing suite • $25 off Instant Gift Certificate Sign Up • • • • •
Offer valid until August 27, 2010 Use promo code YGLAB www.spaboom.com/signup [email protected] 800.940.0458
To Contact spaboom
To Contact YG Labs
Call 800.940.0458 or email
Call 800.999.4569 or email [email protected]
[email protected]
Raise your hand or chat questions to us
