Turnover Development for Technical Consumer Goods Market Volume ...
Report Q2 2011
Argentina Buenos Aires, August 30, 2011 The Argentinian Technical Consumer Goods market grew 15% in the 2nd quarter of 2011 in comparison with the same period in 2010. All sectors grew during this quarter. Consumer Electronics was the exception though, and it fell 9% compared to the same period last year. It is important to highlight that this sector had the biggest share in the total market (31%). The greatest increment was Small Domestic App., with 53% over 2010, followed by Office Equipment (+43%), Telecom (+43%), and Information Technology (+31%).
Consumer Electronics (CE) Photo (PH) Major Domestic Appliances (MDA) Small Domestic Appliances (SDA)
Q4 2010
Q1 2011
Q2 2011
Q2 11 /Q2 10
Q1-2 2011
Q1-2 11 /Q1-2 10
M.ARS
M.ARS
M.ARS
M.ARS
+/-%
M.ARS
+/-%
1,479
2,193
1,797
2,492
-9.0%
4,288
-0.2%
225
377
279
197
4.6%
476
39.9%
1,453
1,604
1,300
1,375
13.1%
2,675
13.0%
728
2,025
1,534
800
53.4%
2,334
41.7%
Information Technology (IT)
1,277
1,426
1,529
1,432
30.6%
2,961
48.1%
Telecommunication (TC)
1,346
1,651
1,487
1,605
42.8%
3,092
47.7%
86
85
113
121
43.4%
234
41.3%
6,595
9,362
8,038
8,023
15.1%
16,061
24.4%
Office Equipment & Consumables (OE)
GfK TEMAX® Argentina
Turnover Development for Technical Consumer Goods
Q3 2010
Market Volume, Turnover Share, Growth Rate Compared to Previous Year 40%
11
Consumer Electronics (CE)
ARS bn 35%
10
9.36
9
8.04 8.02 6.97 6.60 6.20
5.95 6
Major Domestic Appliances (MDA)
25% Turnover Share
8 7
Photo (PH)
2,492 CE 30%
20%
1,432 IT
1,375 MDA
1,605 TC
15%
5.94
Information Technology (IT)
5.62 5.17
5
4.70
Telecommunication (TC)
4.57
5%
4.26
197 PH
4 Q108
Q208
800 SDA
10%
4.93
Q308
Q408
Q109
Q209
Q309
Small Domestic Appliances (SDA)
Q409
Q110
Q210
Q310
Q410
Q111
Q211
121 OE
0% -20%
-10%
0%
10%
20%
30%
40%
Office Equipment & Consumables (OE) 50%
60%
70%
Change compared to same quarter of previous year
GfK Retail and Technology, GfK Retail and Technology Argentina S.A., 1430 Buenos Aires, Tel: +51 11 4138-8888 [email protected] www.gfktemax.com
Market Volume in Mio.ARS
Argentina Buenos Aires, August 30, 2011 The Argentinian Technical Consumer Goods market grew 15% in the 2nd quarter of 2011 in comparison with the same period in 2010. All sectors grew during this quarter. Consumer Electronics was the exception though, and it fell 9% compared to the same period last year. It is important to highlight that this sector had the biggest share in the total market (31%). The greatest increment was Small Domestic App., with 53% over 2010, followed by Office Equipment (+43%), Telecom (+43%), and Information Technology (+31%).
Consumer Electronics (CE) Photo (PH) Major Domestic Appliances (MDA) Small Domestic Appliances (SDA)
Q4 2010
Q1 2011
Q2 2011
Q2 11 /Q2 10
Q1-2 2011
Q1-2 11 /Q1-2 10
M.ARS
M.ARS
M.ARS
M.ARS
+/-%
M.ARS
+/-%
1,479
2,193
1,797
2,492
-9.0%
4,288
-0.2%
225
377
279
197
4.6%
476
39.9%
1,453
1,604
1,300
1,375
13.1%
2,675
13.0%
728
2,025
1,534
800
53.4%
2,334
41.7%
Information Technology (IT)
1,277
1,426
1,529
1,432
30.6%
2,961
48.1%
Telecommunication (TC)
1,346
1,651
1,487
1,605
42.8%
3,092
47.7%
86
85
113
121
43.4%
234
41.3%
6,595
9,362
8,038
8,023
15.1%
16,061
24.4%
Office Equipment & Consumables (OE)
GfK TEMAX® Argentina
Turnover Development for Technical Consumer Goods
Q3 2010
Market Volume, Turnover Share, Growth Rate Compared to Previous Year 40%
11
Consumer Electronics (CE)
ARS bn 35%
10
9.36
9
8.04 8.02 6.97 6.60 6.20
5.95 6
Major Domestic Appliances (MDA)
25% Turnover Share
8 7
Photo (PH)
2,492 CE 30%
20%
1,432 IT
1,375 MDA
1,605 TC
15%
5.94
Information Technology (IT)
5.62 5.17
5
4.70
Telecommunication (TC)
4.57
5%
4.26
197 PH
4 Q108
Q208
800 SDA
10%
4.93
Q308
Q408
Q109
Q209
Q309
Small Domestic Appliances (SDA)
Q409
Q110
Q210
Q310
Q410
Q111
Q211
121 OE
0% -20%
-10%
0%
10%
20%
30%
40%
Office Equipment & Consumables (OE) 50%
60%
70%
Change compared to same quarter of previous year
GfK Retail and Technology, GfK Retail and Technology Argentina S.A., 1430 Buenos Aires, Tel: +51 11 4138-8888 [email protected] www.gfktemax.com
Market Volume in Mio.ARS
