UNLOCKING THE HIDDEN VALUE OF SOCIAL INFLUENCE
UNLOCKING THE HIDDEN VALUE OF SOCIAL INFLUENCE Using your customer data--NOT SOCIAL MEDIA--you can identify your most influential customers.
FRIEND
SPENDS: $60
FRIEND
1
SPENDS: $60
Sally spends $50 at her favorite clothing store. Her husband Bob is a master gamer.
$
3
$
FRIEND
FRIEND
SPENDS: $25
SPENDS: $60
$
$
FRIEND
SPENDS: $25
$
FRIEND
SPENDS: $60
2
$
Sally and Bob are an influential couple. When she buys, others follow, and when Bob plays his friends spend money to keep up.
1
LTV=$50
SPENDS: $60
$
FRIEND
BOB
SALLY FRIEND
3
2
FRIEND
SPENDS: $25
LTV=$0
$
SPENDS: $25
$
Traditionally you would see Sally as having a value of $50, but she is worth more than that.
Sally's friends spend an additional $300 at the store, and Bob's spend an extra $100 in the game, but Sally is also influenced on her movie buying.
In reality Sally and Bob are worth $450, because they influenced their friends to spend the additional $400. This extra behavior that caused the additional spending is called Social Value, and until now was largely un-detectable. It can now be measured and predicted with over 75% accuracy.
LTV ($50) + SOCIAL VALUE ($400) = TRUE VALUE ($450)
THE HIDDEN IMPACT OF YOUR AVERAGE JOE
OLD WAY
VS
NEW WAY
Using your customer data--NOT SOCIAL MEDIA--you can identify your most influential customers.
Celebrity endorsements are good, but influence from your average Joe is more impactful and easier to measure.
GAME & SALES DATA
FRIEND
LUENCE INF FRIEND
JOE FRIEND
ACCURACY
85%+
Joe buys a pair of shoes, and his friends are influenced to buy them too. This influence can now accurately be measured.
WHAT CAN YOU DO WITH SOCIAL VALUE®? Social Value helps companies identify, acquire, retain and monetize key influencers.
Increase Revenue
Product tuning
Reduce Churn
Optimize U.A.
When the "cool kids" buy, others follow. Give them deals and reach everyone.
When you know what the cool kids like, you know what everyone else is about to like. Make more of it, push it out and enjoy the results.
If an influencer leaves, others follow. Proactively see and prevent this.
Know who the important customers are (Social Whales) and get more of them, more efficiently, via performance marketing
Learn more about Social Value:
ninjametrics.com
FRIEND
SPENDS: $60
FRIEND
1
SPENDS: $60
Sally spends $50 at her favorite clothing store. Her husband Bob is a master gamer.
$
3
$
FRIEND
FRIEND
SPENDS: $25
SPENDS: $60
$
$
FRIEND
SPENDS: $25
$
FRIEND
SPENDS: $60
2
$
Sally and Bob are an influential couple. When she buys, others follow, and when Bob plays his friends spend money to keep up.
1
LTV=$50
SPENDS: $60
$
FRIEND
BOB
SALLY FRIEND
3
2
FRIEND
SPENDS: $25
LTV=$0
$
SPENDS: $25
$
Traditionally you would see Sally as having a value of $50, but she is worth more than that.
Sally's friends spend an additional $300 at the store, and Bob's spend an extra $100 in the game, but Sally is also influenced on her movie buying.
In reality Sally and Bob are worth $450, because they influenced their friends to spend the additional $400. This extra behavior that caused the additional spending is called Social Value, and until now was largely un-detectable. It can now be measured and predicted with over 75% accuracy.
LTV ($50) + SOCIAL VALUE ($400) = TRUE VALUE ($450)
THE HIDDEN IMPACT OF YOUR AVERAGE JOE
OLD WAY
VS
NEW WAY
Using your customer data--NOT SOCIAL MEDIA--you can identify your most influential customers.
Celebrity endorsements are good, but influence from your average Joe is more impactful and easier to measure.
GAME & SALES DATA
FRIEND
LUENCE INF FRIEND
JOE FRIEND
ACCURACY
85%+
Joe buys a pair of shoes, and his friends are influenced to buy them too. This influence can now accurately be measured.
WHAT CAN YOU DO WITH SOCIAL VALUE®? Social Value helps companies identify, acquire, retain and monetize key influencers.
Increase Revenue
Product tuning
Reduce Churn
Optimize U.A.
When the "cool kids" buy, others follow. Give them deals and reach everyone.
When you know what the cool kids like, you know what everyone else is about to like. Make more of it, push it out and enjoy the results.
If an influencer leaves, others follow. Proactively see and prevent this.
Know who the important customers are (Social Whales) and get more of them, more efficiently, via performance marketing
Learn more about Social Value:
ninjametrics.com
