Volunteer Engagement amazonaws com
Volunteer Engagement: Building Relationships Beyond the Pledge Card
Volunteer Engagement
There is a clear connection between volunteering and positive perception of charitable organizations, including higher rates of trust. One type of engagement can stimulate alternative connections and create champions for advocacy. People who volunteer are also significantly more likely to have given to a charity in the past year and are more likely to recommend the organization. People who volunteer with United Way show much stronger belief in United Ways’ effectiveness in advancing the common good. They are also much more likely to give to the organization and consider volunteering, giving, or advocating in the future.
Trust and Giving The 2013 National Brand Tracker study conducted by United Way Research found that individuals who volunteer are significantly more likely than non-volunteers to trust in charitable organizations. The difference between volunteers and non-volunteers who have given to a charitable organization in the past year is even more marked.
Volunteers are more likely to trust in and donate to charitable organizations Volunteers Non-Volunteers
100% 75%
83% 73% 64%
61%
50% 25% 0%
Trust in Charitable Organizations
Gave to a Charity in Past Year
Source: 2013 United Way National Brand Tracker Study (phone)
United Way Engagement Individuals who volunteered with a United Way were more likely to believe in United Way’s ability to achieve its mission and to support United Way in other ways, such as donating or recommending United Way. They were also more likely to consider engaging with United Way in the future. However, individuals who volunteered with a different organization were no more likely than non-volunteers to support or engage with United Way.
Volunteering shows stronger returns on the organization that engaged the volunteer
100% 75%
90%
Volunteered for UW Volunteered for another org Did not volunteer at all
86%
76% 71%
71%
65%
55%
47%
50% 14% 14%
25%
13% 16%
14% 17%
9% 8%
5% 8%
0% Effectiveness Gave to UW of UW to Advance the Common Good
Likely to Recommend UW
Likely to Give Likely to Likely to to UW in Advocate for Volunteer with Future UW in Future UW in Future
Work and Media Awareness United Way volunteers are also more likely to be aware of United Way’s work, campaigns, and media. They were more than twice as likely to be informed of United Way’s work in multiple areas of Education, Income, and Health, and to know about and correctly attribute the LIVE UNITED campaign to United Way. United Way volunteers are also more aware of United Way media than individuals who volunteered with other organizations.
Volunteers are more likely to know about an organization’s work in various capacities Volunteered for UW
Volunteered for another organization
100% 75%
84% 62%
57% 47%
50% 27% 25%
18%
0% Sees UW as working in 2 or Aware of LIVE UNITED and 3 areas of Education, Attributes it to United Way Income, or Health
Aware of UW media
Volunteer Engagement
There is a clear connection between volunteering and positive perception of charitable organizations, including higher rates of trust. One type of engagement can stimulate alternative connections and create champions for advocacy. People who volunteer are also significantly more likely to have given to a charity in the past year and are more likely to recommend the organization. People who volunteer with United Way show much stronger belief in United Ways’ effectiveness in advancing the common good. They are also much more likely to give to the organization and consider volunteering, giving, or advocating in the future.
Trust and Giving The 2013 National Brand Tracker study conducted by United Way Research found that individuals who volunteer are significantly more likely than non-volunteers to trust in charitable organizations. The difference between volunteers and non-volunteers who have given to a charitable organization in the past year is even more marked.
Volunteers are more likely to trust in and donate to charitable organizations Volunteers Non-Volunteers
100% 75%
83% 73% 64%
61%
50% 25% 0%
Trust in Charitable Organizations
Gave to a Charity in Past Year
Source: 2013 United Way National Brand Tracker Study (phone)
United Way Engagement Individuals who volunteered with a United Way were more likely to believe in United Way’s ability to achieve its mission and to support United Way in other ways, such as donating or recommending United Way. They were also more likely to consider engaging with United Way in the future. However, individuals who volunteered with a different organization were no more likely than non-volunteers to support or engage with United Way.
Volunteering shows stronger returns on the organization that engaged the volunteer
100% 75%
90%
Volunteered for UW Volunteered for another org Did not volunteer at all
86%
76% 71%
71%
65%
55%
47%
50% 14% 14%
25%
13% 16%
14% 17%
9% 8%
5% 8%
0% Effectiveness Gave to UW of UW to Advance the Common Good
Likely to Recommend UW
Likely to Give Likely to Likely to to UW in Advocate for Volunteer with Future UW in Future UW in Future
Work and Media Awareness United Way volunteers are also more likely to be aware of United Way’s work, campaigns, and media. They were more than twice as likely to be informed of United Way’s work in multiple areas of Education, Income, and Health, and to know about and correctly attribute the LIVE UNITED campaign to United Way. United Way volunteers are also more aware of United Way media than individuals who volunteered with other organizations.
Volunteers are more likely to know about an organization’s work in various capacities Volunteered for UW
Volunteered for another organization
100% 75%
84% 62%
57% 47%
50% 27% 25%
18%
0% Sees UW as working in 2 or Aware of LIVE UNITED and 3 areas of Education, Attributes it to United Way Income, or Health
Aware of UW media
