The more stars the better
Style Guide for the New Zealand
Water Efficiency Labelling Scheme
This style guide has been developed to help suppliers of
CONTENTS
water-using equipment comply with the Consumer Information Standards (Water Efficiency) Regulations 2010. The guide provides examples of all the WELS labels available to download from http://wels.brandfm.com including their dimensions, colours
What is WELS?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Downloading Label Files. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
and the font used.
Colour Palette. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Online help is available and on page 4 you will find a step-by-step
Fonts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
guide to downloading the labels. Clothes Washing Machine. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Published in April 2010 by the Ministry for the Environment Manatū Mō Te Taiao PO Box 10362 Wellington Phone 04 439 7400 Fax 04 439 7700 Website: www.mfe.govt.nz ISBN: 978-0-478-33272-8 Publication No: ME 1007
Dimensions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Combination Dimensions and Font Sizes. . . . . . . . . . . . . . . . 9 Dishwasher. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Dimensions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Combination Dimensions and Font Sizes. . . . . . . . . . . . . . . 12 Lavatory Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Dimensions and Font Sizes. . . . . . . . . . . . . . . . . . . . . . . . . . 14 Shower and Tap Equipment. . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Dimensions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Reduced Dimensions and Font Sizes . . . . . . . . . . . . . . . . . . 18 Urinal Equipment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Dimensions and Font Sizes. . . . . . . . . . . . . . . . . . . . . . . . . . 20 Zero Star Rated. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Dimensions and Font Sizes. . . . . . . . . . . . . . . . . . . . . . . . . . 22 Reduced Dimensions and Font Sizes . . . . . . . . . . . . . . . . . . 23
Water Efficiency Labelling Scheme Style Guide
2
What is WELS?
New Zealand’s Water Efficiency Labelling Scheme (WELS) is designed to provide information, through labelling at the point of sale, to consumers buying products that use water. The labelling provides clear information on a product’s water efficiency and water consumption in a standardised form, and helps the consumer to choose products that use less water while still being functional. The WELS applies to six product classes:
* * * * * *
clothes washing machines
THE REGULATIONS The WELS is mandated by Consumer Information Standards (Water Efficiency) Regulations 2010 made under the Fair Trading Act 1986. The Regulations come into force on 1 April 2011. This means that all water-using equipment and products imported or manufactured in New Zealand on or after 1 April 2011 must comply with the Regulations. Products imported or manufactured in New Zealand before 1 April 2011 must display a WELS label by 1 April 2013. WELS does not apply to second-hand products.
dishwashers lavatory equipment showers tap equipment urinal equipment.
THE WELS LABEL The WELS label displays two key pieces of information:
* *
a star rating (out of six) indicating relative water efficiency a water consumption or water flow figure.
Note that while the dimensions, font and colour scheme of the New Zealand labels are the same as the Australian labels (as specified in the Australian/New Zealand Standard AS/NZS 6400 – the Standard), the New Zealand WELS labels differ slightly. For more information about the Water Efficiency Labelling Scheme and the Regulations please visit www.waterefficiency.govt.nz
Water Efficiency Labelling Scheme Style Guide
3
Downloading Label Files http://wels.brandfm.com
It is anticipated that suppliers of water-using equipment will not download labels themselves, but ask their designer or printer to do this. However, it is the suppliers’ responsibility to ensure that their products are labelled in compliance with the Regulations.
Step 1 Login. First time visitor? You need to register as a new member to download label artwork files. This is free. Once registered, go to Step 2. If you have already registered, then just log in and start from Step 2. Step 2 Search for or choose your product class eg, dishwashers, or if your product has a star rating of zero then go directly to this section to download the appropriate label. Step 3 Find the label/s with the number of stars and in the size/variation you need. There are also combined labels for dishwashers and washing machines (for combining with an energy label). Step 4 Choose your preferred file format – pdf or editable eps. You will need a graphics programme that handles vector-based files to open the files eg, Adobe Illustrator. Note that artwork files with “RGB” in the file name are only for web display, not for printing. Step 5 Download your labels. This style guide will automatically be included with the download which will be sent to your email address as a zipped file. Step 6 Open the label files in a programme such as Adobe Illustrator to enter the variable data. Enter the product’s water consumption, brand and model details as indicated by the square brackets. Step 7 Send your labels to print.
Technical Notes: 1. The label artwork includes a dieline for cutting out the label along the arch. 2. The labels are set up in Pantone spot colours to convert correctly to CMYK. 3. Bleed: a bleed layer has been set up in the artwork and can be turned on or off as required. 4. The reduced size labels for shower and tap equipment are shown at the minimum permissible size and can be scaled larger if required.
Water Efficiency Labelling Scheme Style Guide
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Colour Palette
The colour palette for the labels is as specified by the Australian/New Zealand Standard AS/NZS 6400 in Pantone colours. The colours are:
* * * *
Light Blue: Pantone 5513
*
Red: Pantone Warm Red
The labels are intended to be printed on a white background. For digital printing, the CMYK (Cyan, Magenta, Yellow and Black) breakdown of the Pantone colours may be helpful. However this is not necessary as the label artwork has been set up in spot colours to correctly convert to CMYK for digital printing.
Dark Blue: Pantone 299 Black: Pantone Black
Monochrome (eg, black and white labels) are only acceptable when the label is fixed to packaging or displayed in specifications,
White: Pantone White (only applicable if labels printed on coloured background)
brochures, magazines and websites and the rest of the packaging, or specifications, brochures, magazines and websites are also printed in monochrome. Monochrome labels shall remain faithful to the design of the label and the message of the label shall remain clear and unambiguous.
PANTONE (PMS)
CMYK
RGB
HTML
299
C 86 M 8 Y 0 K 0
R 0 G 161 B 222
00A1DE
5513
C 28 M 2 Y 8 K 5
R 181 G 208 B 209
B5D0D1
Warm Red
C M 86 Y 80 K 5
R 247 G 64 B 58
F7403A
Process Black
C 0 M 0 Y 0 K 100
R 0 G 0 B 0
000000
Water Efficiency Labelling Scheme Style Guide
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Fonts
The font used in all the labels is Gill Sans as specified in the Standard. Only one font is to be used on a label so please use Gill Sans when entering the variable data.
GILL SANS LIGHT
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h ijklmnopqrstuvwxyz 0123456789?!#%&()@
GILL SANS REGULAR
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h ijklmnopqrstuvwxyz 0123456789?!#%&()@
GILL SANS BOLD
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h ijklmnopqrstuvwxyz 0123456789?!#%&()@
Water Efficiency Labelling Scheme Style Guide
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Clothes Washing Machine Full Size Standalone Label (B5)
Combined Label (B6) Shown here at 75% of actual size
The more stars the more water efficient
WATER RATING
To be printed as specified in AS/NZS 2040.2
[brand] [model] [rated load capacity] kg
Water Consumption
[X] litres per wash using [stated wash] programme
When tested in accordance with AS/NZS 6400 For more information refer to:
www.waterefficiency.govt.nz
The more stars the more water efficient
WATER RATING Water Consumption
[X] litres per wash
using [stated wash] programme When tested in accordance with AS/NZS 6400
For more information refer to:
www.waterefficiency.govt.nz
Water Efficiency Labelling Scheme Style Guide
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Clothes Washing Machine Dimensions
90mm 86mm 22mm
30˚
5mm 30˚ 43mm
The more stars the more water efficient
12mm
15˚
WATER RATING
30mm
146mm
63mm
[brand] [model] [rated load capacity] kg
17mm
Water Consumption
7mm
[X]
13mm
litres per wash
10mm
using [stated wash] programme
When tested in accordance with AS/NZS 6400 16mm
For more information refer to: 10mm
www.waterefficiency.govt.nz 13mm 15mm
Water Efficiency Labelling Scheme Style Guide
34mm
13mm 15mm
8
Clothes Washing Machine
Combination Dimensions and Font Sizes Shown here at 75% of actual size
A1
To be printed as specified in AS/NZS 2040.2
Light blue Dark blue 44mm
The more stars the more water efficient
WATER RATING
30mm 130mm
Water Consumption
[X]
46mm
litres per wash
using [stated wash] programme
10mm
Black with white text 40pt
Black text 12pt Dark blue box 34mm x 12mm with white text 30pt bold Black text 12pt Black text 7pt
When tested in accordance with AS/NZS 6400
Black text 7pt
For more information refer to:
Black text 7pt bold
www.waterefficiency.govt.nz
Water Efficiency Labelling Scheme Style Guide
Black text 13.5pt
Blue box with white text 16pt bold
9
Dishwasher Full Size Standalone Label (B3)
Combined Label (B4) Shown here at 75% of actual size
The more stars the more water efficient
WATER RATING
To be printed as specified in AS/NZS 2007.2
[brand] [model] [rated capacity] place settings
Water Consumption
[X] litres per wash using [stated wash] programme
When tested in accordance with AS/NZS 6400 For more information refer to:
www.waterefficiency.govt.nz
The more stars the more water efficient
WATER RATING Water Consumption
[X] litres per wash
using [stated wash] programme When tested in accordance with AS/NZS 6400
For more information refer to:
www.waterefficiency.govt.nz
Water Efficiency Labelling Scheme Style Guide
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Dishwasher Dimensions
90mm 86mm 22mm
30˚
5mm 30˚ 43mm
The more stars the more water efficient
12mm
15˚
WATER RATING
30mm
146mm
63mm
[brand] [model] [rated capacity] place settings
17mm
Water Consumption
7mm
[X]
13mm
litres per wash
10mm
using [stated wash] programme
When tested in accordance with AS/NZS 6400 16mm
For more information refer to: 10mm
www.waterefficiency.govt.nz 13mm 15mm
Water Efficiency Labelling Scheme Style Guide
34mm
13mm 15mm
11
Dishwasher
Combination Dimensions and Font Sizes Shown here at 75% of actual size
A1
To be printed as specified in AS/NZS 2007.2
Light blue Dark blue 44mm
The more stars the more water efficient
WATER RATING
30mm 130mm
Water Consumption
[X]
46mm
litres per wash
using [stated wash] programme
10mm
Black with white text 40pt
Black text 12pt Dark blue box 34mm x 12mm with white text 30pt bold Black text 12pt Black text 7pt
When tested in accordance with AS/NZS 6400
Black text 7pt
For more information refer to:
Black text 7pt bold
www.waterefficiency.govt.nz
Water Efficiency Labelling Scheme Style Guide
Black text 13.5pt
Blue box with white text 16pt bold
12
Lavatory Equipment Full Size Label (B7)
The more stars the more water efficient
WATER RATING [brand] [model]
[X] litres per full flush [X] litres per half flush [x] litres per average flush When tested in accordance with AS/NZS 6400 For more information refer to:
www.waterefficiency.govt.nz
Water Efficiency Labelling Scheme Style Guide
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Lavatory Equipment
Dimensions and Font Sizes
49.5mm
23mm
The more stars the more water efficient
Black text 8pt
WATER RATING
16.5mm
Black with white text 22pt
Black text 6pt Black text 6pt
[brand] [model]
87mm
[X] litres per full flush [X] litres per half flush
42mm
Black text 9pt Dark blue box 11mm x 7mm with white text 17pt bold
[x] litres per average flush
Black text 8pt
When tested in accordance with AS/NZS 6400
Black text 6pt Black text 6pt bold
For more information refer to:
www.waterefficiency.govt.nz
5.5mm
Dark blue with white text 7pt bold
38.5mm 5.5mm
Water Efficiency Labelling Scheme Style Guide
5.5mm
14
Shower and Tap Equipment Full Size Label (B1 and B9) Mains Pressure
Full Size Label (B1 and B9) Low/Unequal Pressure
The more stars the more water efficient
The more stars the more water efficient
WATER RATING
WATER RATING
[brand] [model]
[brand] [model]
Water Consumption
Water Consumption
[X]
[X]
litres per minute
litres per minute
When tested in accordance with AS/NZS 6400
When tested in accordance with AS/NZS 6400
Intended for use in mains pressure systems
Intended for use in low/unequal pressure systems
For more information refer to:
For more information refer to:
www.waterefficiency.govt.nz
www.waterefficiency.govt.nz
Reduced Size Label (B2 and B10) Mains Pressure
Reduced Size Label (B2 and B10) Low/Unequal Pressure
The more stars the more water efficient
The more stars the more water efficient
WATER RATING
WATER RATING
Water Consumption
Water Consumption
[X]
[X]
litres per minute
litres per minute
When tested in accordance with AS/NZS 6400
When tested in accordance with AS/NZS 6400
Mains Pressure
Low/Unequal Pressure
www.waterefficiency.govt.nz
www.waterefficiency.govt.nz
Note: reduced size labels are scalable and shown at minimum permissible size.
Water Efficiency Labelling Scheme Style Guide
Note: reduced size labels are scalable and shown at minimum permissible size.
15
Shower and Tap Equipment Dimensions
Low/Unequal Pressure Systems
90mm 86mm 22mm
30˚
5mm 30˚ 43mm
The more stars the more water efficient
12mm
15˚
WATER RATING
30mm
146mm
[brand] [model]
63mm
13.5mm
Water Consumption
7mm
[X]
13mm
litres per minute
7mm
When tested in accordance with AS/NZS 6400
Intended for use in low/unequal pressure systems
22.5mm
For more information refer to: 10mm
www.waterefficiency.govt.nz 13mm 15mm
Water Efficiency Labelling Scheme Style Guide
34mm
13mm 15mm
16
Shower and Tap Equipment Dimensions Mains Pressure Systems
90mm 86mm 22mm
30˚
5mm 30˚ 43mm
The more stars the more water efficient
12mm
15˚
WATER RATING
30mm
146mm
[brand] [model]
63mm
13.5mm
Water Consumption
7mm
[X]
13mm
litres per minute
7mm
When tested in accordance with AS/NZS 6400
Intended for use in mains pressure systems
22.5mm
For more information refer to: 10mm
www.waterefficiency.govt.nz 13mm 15mm
Water Efficiency Labelling Scheme Style Guide
34mm
13mm 15mm
17
Shower and Tap Equipment
Reduced Dimensions and Font Sizes Low/Unequal Pressure Systems Shown here at 200% of actual size
18mm Light blue Dark blue 9mm The more stars the more water efficient
Black text 3pt
WATER RATING
5.5mm 28mm
Black with white text 8pt
Black text 3.5pt Dark blue box 3.5mm x 7mm with white text 10pt bold
Water Consumption
[X]
11.5mm
litres per minute When tested in accordance with AS/NZS 6400
Low/Unequal Pressure 2mm
www.waterefficiency.govt.nz
Black text 3.5pt Black text 2pt Black text 3.5pt bold Dark blue with white text 3pt
12mm 3mm
3mm
Mains Pressure Systems Shown here at 200% of actual size
18mm Light blue Dark blue 9mm The more stars the more water efficient
Black text 3pt
WATER RATING
5.5mm 28mm
Black with white text 8pt
Black text 3.5pt Dark blue box 3.5mm x 7mm with white text 10pt bold
Water Consumption
[X]
11.5mm
litres per minute When tested in accordance with AS/NZS 6400
Mains Pressure 2mm
www.waterefficiency.govt.nz
Black text 3.5pt Black text 2pt Black text 3.5pt bold Dark blue with white text 3pt
12mm 3mm
Water Efficiency Labelling Scheme Style Guide
3mm
18
Urinal Equipment Full Size Label (B8)
The more stars the more water efficient
WATER RATING [brand] [model]
Water Consumption
[X] litres per flush per stall When tested in accordance with AS/NZS 6400 For more information refer to:
www.waterefficiency.govt.nz
Water Efficiency Labelling Scheme Style Guide
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Urinal Equipment
Dimensions and Font Sizes
49.5mm
23mm
The more stars the more water efficient
Black text 8pt
WATER RATING
16.5mm 80mm
Black with white text 22pt
[brand] [model]
Black text 6pt Black text 6pt
Water Consumption
Black text 7pt
[X]
35mm
Dark blue box 19mm x 7mm with white text 17pt bold Black text 7pt
litres per flush per stall When tested in accordance with AS/NZS 6400
Black text 6pt bold
For more information refer to:
5.5mm
Black text 6pt
www.waterefficiency.govt.nz
Dark blue with white text 7pt
34.5mm 7.5mm
Water Efficiency Labelling Scheme Style Guide
7.5mm
20
Zero Star Rated
O
STAR RA The more stars the more water efficient
D TE
ZE R
Full Size Label (B11) Standalone only
WATER WARNING [brand] [model]
NOT WATER EFFICIENT When tested in accordance with AS/NZS 6400 For more information refer to:
www.waterefficiency.govt.nz
O
STAR RA The more stars the more water efficient
D TE
ZER
Reduced Size Label (B12)
WATER WARNING NOT WATER EFFICIENT When tested in accordance with AS/NZS 6400
www.waterefficiency.govt.nz
Note: reduced size labels are scalable and shown at minimum permissible size.
Water Efficiency Labelling Scheme Style Guide
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Zero Star Rated
Dimensions and Font Sizes
90mm
O
The more stars the more water efficient
Red text 25pt bold
D TE
ZE R
43mm
STAR RA
Black text 14pt
WATER WARNING
30mm
143mm
Black with red text 42pt
[brand] [model]
NOT WATER EFFICIENT
55mm
Red text 30pt bold in white box 32mm x 75mm
When tested in accordance with AS/NZS 6400 For more information refer to:
15mm
www.waterefficiency.govt.nz 7mm
Water Efficiency Labelling Scheme Style Guide
76mm
Dark blue with white text 17pt bold
7mm
22
Zero Star Rated
Reduced Dimensions and Font Sizes Shown here at 200% of actual size
O
STAR RA The more stars the more water efficient
Red text 5pt bold
D TE
9mm
ZER
18mm
6mm
WATER WARNING
10mm
NOT WATER EFFICIENT
28mm
When tested in accordance with AS/NZS 6400
3mm
www.waterefficiency.govt.nz
Black text 3pt Black with red text 9pt bold
Red text 5pt bold in white box 7mm x 15mm Black text 2pt Dark blue with white text 3pt
15mm 1.5mm
Water Efficiency Labelling Scheme Style Guide
1.5mm
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