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Yoga Resume & Job Finding 101 with Lucas Rockwood
About Me Lucas Rockwood • Founder of Absolute Yoga Academy and course manager for the 200-Hour training course in Thailand. • I’ve personally hired over 30 teachers myself, I’ve owned 2 studios, I’ve taught over 1,000 classes to over 10,000 students. • I’m constantly hiring, training and recruiting teachers myself, so I understand this process inside and out.
Why This Class? • Yoga teachers get a bad reputation business-wise (and I hope to change that) • There are huge opportunities available right now • Long term, to teach, you must learn and develop business skills that will make you an asset (not just an employee) at a studio
Yoga Myths Debunked • Myth #1 – if you trained with famous teachers, studios will want to hire you. • Myth #2 – if you have an amazing yoga practice, studios will want to hire you. • Myth #3 – if you have more credentials than anyone on the planet, studios will want to hire you.
The Real World • Yoga studios are very volatile businesses • There are only 3-4 hour “peak hours” each day • Every class is extremely important because there simply are NOT that many classes • Every new hire becomes one of the “faces” of the company, so it’s a big decision every time
Studio Owners Want…
Great Classes Reliability A Community Builder Positive & Supportive People Mature, Independent People No Whiners or Complainers No “Surprises”
The Yoga Resume 1 Page Only Teaching Experience Most Important Training Experience is Next All Other Work Experience Formal Education & Misc.
Before You Apply… • Research like crazy • Take as many classes at that studio as possible • Look for “opportunities” at the studio (not problems) where you could perhaps be helpful • Know the schedule, the teachers, the class types, etc. • Forget about yourself and think about what you can do for the studio • Be genuinely interested in the studio, the studio owner, and the success of the business first and foremost
The Cover Letter Never write “To Whom it Concerns” or “Dear Sir/Ma’am” Write directly to the person in charge of hiring 1 page maximum Make it 80% about the studio, complement the owner or manager, tell why you think you could be a great addition to their team • If at all possible, make a “no risk” offer where you demonstrate your value with no obligation or $$ required on their part • • • •
Sample Resume • 1 page • No crazy fonts. Use Arial or Times. • Contact info top and center. • Brief yet complete. • Experience, professional training, other training, then other work experience (in that order)
Sample Cover Letter • Show them you did your research. • Show that you are passionate about teaching. • Show that you are thinking about them first, yourself second. • Make it VERY easy for them to take the next step, call you, or meet you.
Questions & Answers • “How can I find opportunities to teach in existing facilities like fitness centers or health centers?” • “What are the different certifications and what do they mean?” • “How do you deal with difficult students in class, especially when they are vocal about it.”
Questions & Answers • “How much should you charge for classes?” • “How do you get started setting up workshops, organizing, charging, etc.?” • “How can I make sure students come back to class again and again?”
About Me Lucas Rockwood • Founder of Absolute Yoga Academy and course manager for the 200-Hour training course in Thailand. • I’ve personally hired over 30 teachers myself, I’ve owned 2 studios, I’ve taught over 1,000 classes to over 10,000 students. • I’m constantly hiring, training and recruiting teachers myself, so I understand this process inside and out.
Why This Class? • Yoga teachers get a bad reputation business-wise (and I hope to change that) • There are huge opportunities available right now • Long term, to teach, you must learn and develop business skills that will make you an asset (not just an employee) at a studio
Yoga Myths Debunked • Myth #1 – if you trained with famous teachers, studios will want to hire you. • Myth #2 – if you have an amazing yoga practice, studios will want to hire you. • Myth #3 – if you have more credentials than anyone on the planet, studios will want to hire you.
The Real World • Yoga studios are very volatile businesses • There are only 3-4 hour “peak hours” each day • Every class is extremely important because there simply are NOT that many classes • Every new hire becomes one of the “faces” of the company, so it’s a big decision every time
Studio Owners Want…
Great Classes Reliability A Community Builder Positive & Supportive People Mature, Independent People No Whiners or Complainers No “Surprises”
The Yoga Resume 1 Page Only Teaching Experience Most Important Training Experience is Next All Other Work Experience Formal Education & Misc.
Before You Apply… • Research like crazy • Take as many classes at that studio as possible • Look for “opportunities” at the studio (not problems) where you could perhaps be helpful • Know the schedule, the teachers, the class types, etc. • Forget about yourself and think about what you can do for the studio • Be genuinely interested in the studio, the studio owner, and the success of the business first and foremost
The Cover Letter Never write “To Whom it Concerns” or “Dear Sir/Ma’am” Write directly to the person in charge of hiring 1 page maximum Make it 80% about the studio, complement the owner or manager, tell why you think you could be a great addition to their team • If at all possible, make a “no risk” offer where you demonstrate your value with no obligation or $$ required on their part • • • •
Sample Resume • 1 page • No crazy fonts. Use Arial or Times. • Contact info top and center. • Brief yet complete. • Experience, professional training, other training, then other work experience (in that order)
Sample Cover Letter • Show them you did your research. • Show that you are passionate about teaching. • Show that you are thinking about them first, yourself second. • Make it VERY easy for them to take the next step, call you, or meet you.
Questions & Answers • “How can I find opportunities to teach in existing facilities like fitness centers or health centers?” • “What are the different certifications and what do they mean?” • “How do you deal with difficult students in class, especially when they are vocal about it.”
Questions & Answers • “How much should you charge for classes?” • “How do you get started setting up workshops, organizing, charging, etc.?” • “How can I make sure students come back to class again and again?”
