welcomepack's email marketing metrics
WELCOMEPACK’S EMAIL MARKETING METRICS
BACKGROUND IBM Marke7ng Cloud’s 2016 Email Marke7ng Metrics Benchmark Report can help compare the performance of WelcomePack’s email marke7ng metrics executed on behalf of the par7cipa7ng brands. In this deck we have compared the key metrics of ‘Unique Open Rates’ and ‘Unique Click Through Rates’. It is important to note that since WelcomePack sends emails on behalf of several brands across as many categories, the email marke7ng results reflect a number of factors across categories, some of which include: relevancy of category, aTrac7veness of offer, 7ming and crea7ve/messaging appeal, among others. For the purpose of client confiden7ality, the name and subject of the emails have been blanked out.
IBM’s 2016 Email MarkeFng Metrics Benchmark Study
DOWNLOAD: hTps://s3.amazonaws.com/2017-‐wpc/2016_Email_Marke7ng_Metrics_Benchmark_Study.pdf
Unique Open Rates The IBM Study:
WelcomePack’s Unique Open Rates range from 22.8% -‐ 67.8% (as tracked by SalesForce.com-‐ExactTarget email marke7ng pla`orm)
WelcomePack’s Unique Open Rates: Affidavit-‐1
WelcomePack’s Unique Open Rates: Affidavit-‐2
Unique Click Through Rates The IBM Study:
WelcomePack’s Unique Click Through Rates range from 4.3% -‐ 50.6% (as tracked by SalesForce.com-‐ExactTarget email marke7ng pla`orm)
WelcomePack’s Unique Click Through Rates: Affidavit-‐1
WelcomePack’s Unique Click Through Rates: Affidavit-‐2
BACKGROUND IBM Marke7ng Cloud’s 2016 Email Marke7ng Metrics Benchmark Report can help compare the performance of WelcomePack’s email marke7ng metrics executed on behalf of the par7cipa7ng brands. In this deck we have compared the key metrics of ‘Unique Open Rates’ and ‘Unique Click Through Rates’. It is important to note that since WelcomePack sends emails on behalf of several brands across as many categories, the email marke7ng results reflect a number of factors across categories, some of which include: relevancy of category, aTrac7veness of offer, 7ming and crea7ve/messaging appeal, among others. For the purpose of client confiden7ality, the name and subject of the emails have been blanked out.
IBM’s 2016 Email MarkeFng Metrics Benchmark Study
DOWNLOAD: hTps://s3.amazonaws.com/2017-‐wpc/2016_Email_Marke7ng_Metrics_Benchmark_Study.pdf
Unique Open Rates The IBM Study:
WelcomePack’s Unique Open Rates range from 22.8% -‐ 67.8% (as tracked by SalesForce.com-‐ExactTarget email marke7ng pla`orm)
WelcomePack’s Unique Open Rates: Affidavit-‐1
WelcomePack’s Unique Open Rates: Affidavit-‐2
Unique Click Through Rates The IBM Study:
WelcomePack’s Unique Click Through Rates range from 4.3% -‐ 50.6% (as tracked by SalesForce.com-‐ExactTarget email marke7ng pla`orm)
WelcomePack’s Unique Click Through Rates: Affidavit-‐1
WelcomePack’s Unique Click Through Rates: Affidavit-‐2
