Where Insights Turn Into Actions
Where Insights Turn Into Actions!
How To Implement MentAd Pixels!
General information! • Introduction! •
Pixels will be provided by MentAd. In order to receive your pixels, we require:! • •
Name of the Company! URL!
•
Currency Used for Transactions!
•
MentAd can send Javascript, or server to server, pixels!
•
Once all information is received, you will receive 3 pixels.!
!
• Pixels! •
Visit Pixel: Must be implemented on all webpages!
•
Registration Pixel: Optional, but should be implemented on any sites that have a registration stage such as: !
•
•
Newsletter Registration!
•
Contact Form!
•
Download of Marketing Materials!
Conversion Pixel: Must be implemented on the “thank you page” after the transaction is complete!
MentAd Pixels Instructions! • The visit pixel should be pasted as is between the and tags of all website pages.! • The lead pixel should be pasted between the and tags of a postregistration page (such as a registration confirmation page). ! •
It contains placeholders marked with triple pound signs (###) that should be replaced with actual data about the user who registered. ! • If you don’t have some of the information (such as a zip code), simply leave it as is with the triple pound sign value as!
! • The conversion pixel should be pasted between the and tags of a post-purchase page (such as the order confirmation page). ! •
It contains some placeholders marked with triple pound signs (###) that should be replaced with actual data about the purchase that took place. ! • If you don't have some of the information (like item_category), simply leave it as is with the default triple pound sign value!
Where Insights Turn Into Actions!
How To Implement MentAd Pixels!
General information! • Introduction! •
Pixels will be provided by MentAd. In order to receive your pixels, we require:! • •
Name of the Company! URL!
•
Currency Used for Transactions!
•
MentAd can send Javascript, or server to server, pixels!
•
Once all information is received, you will receive 3 pixels.!
!
• Pixels! •
Visit Pixel: Must be implemented on all webpages!
•
Registration Pixel: Optional, but should be implemented on any sites that have a registration stage such as: !
•
•
Newsletter Registration!
•
Contact Form!
•
Download of Marketing Materials!
Conversion Pixel: Must be implemented on the “thank you page” after the transaction is complete!
MentAd Pixels Instructions! • The visit pixel should be pasted as is between the and tags of all website pages.! • The lead pixel should be pasted between the and tags of a postregistration page (such as a registration confirmation page). ! •
It contains placeholders marked with triple pound signs (###) that should be replaced with actual data about the user who registered. ! • If you don’t have some of the information (such as a zip code), simply leave it as is with the triple pound sign value as!
! • The conversion pixel should be pasted between the and tags of a post-purchase page (such as the order confirmation page). ! •
It contains some placeholders marked with triple pound signs (###) that should be replaced with actual data about the purchase that took place. ! • If you don't have some of the information (like item_category), simply leave it as is with the default triple pound sign value!
Where Insights Turn Into Actions!
