white oaks capital
WHITE OAKS CAPITAL White Oaks Brands
John (Jack) V.O. Kennard Principal Consultant
White Oaks Licensing
White Oaks Capital, LLC
Jack Kennard is a senior level executive consultant in the global management of great brands for S&P 500 corporations. He has over 30 years experience in brand management and eight years experience in top level university teaching in marketing. He has expertise in strategic brand building processes including routes to market, agency selection and compensation, global branded licensing programs and in providing expert testimony in matters of trademark infringement and brand identity. At Brown-Forman Corporation until mid-2009, Jack was Senior Vice President, with global marketing responsibilities for all BF brands. Prior to that, from 1996-2002, he was the senior brand executive with P&L responsibility for the Jack Daniel’s family of brands, a $1.0+ Billion business during a period of rejuvenation in the US and rapid global growth. He capped a twenty seven year career at BF leading a global marketing services organization for all brands ($3.1 Billion revenue). This role included responsibility for global media planning and buying for the 35-plus spirits and wine brands owned or marketed by Brown-Forman. He was also responsible for worldwide interactive marketing and CRM. He also led corporate design and directed the largest licensing program in global spirits industry. Kennard has conducted more than twenty-five advertising, public relations and promotion agency searches including negotiated numerous US and global agency compensation contracts. Jack Kennard serves as distinguished executive-in-residence twice annually at the University of Virginia’s McIntire School of Commerce and is teaching both MBA and EMBA classes at Vanderbilt University (Owen). His mentoring and educational roles at Brown-Forman also included serving as Dean of the College of Brand Excellence within Brown-Forman’s Brand Building University. Jack and Linda Kennard have been married for 43 years. They have two adult children and four grandchildren. They live on their farms in North Carolina and Kentucky. He loves their dogs and horses; enjoys running, golf and fishing.
Earlier Positions Held Del Monte Foods -Group Product Manager (1979-1982) Kraft/General Foods Corporation - Senior Product Manager (1973-1979) US Army Armor Corps - Captain, Special Security and Intelligence (1968-1971) with service in Vietnam Education University of Virginia, B.A. English Literature; University of Virginia (Darden) MBA Recent and Current Professional Consulting Engagements include: A&E television, Vanderbilt University (Owen), University of Virginia, Brown-Forman consulting, expert witness in a U.S. Federal court trademark infringement case, licensing direction for Completely Fresh Foods (CA) including licensing programs with Paramount Pictures and Reckitt Benckiser, marketing direction for Fuzzy’s Ultra Premium Vodka, and a special project for Bolthouse Farms, US leader in ultra-premium juices. PHONE P.O. Box 211 Southern Pines North Carolina 28388
FAX E-MAIL
(910)692 5717 (land) (502)558 3821 (cell) (910)692-5717 [email protected]
John (Jack) V.O. Kennard Principal Consultant
White Oaks Licensing
White Oaks Capital, LLC
Jack Kennard is a senior level executive consultant in the global management of great brands for S&P 500 corporations. He has over 30 years experience in brand management and eight years experience in top level university teaching in marketing. He has expertise in strategic brand building processes including routes to market, agency selection and compensation, global branded licensing programs and in providing expert testimony in matters of trademark infringement and brand identity. At Brown-Forman Corporation until mid-2009, Jack was Senior Vice President, with global marketing responsibilities for all BF brands. Prior to that, from 1996-2002, he was the senior brand executive with P&L responsibility for the Jack Daniel’s family of brands, a $1.0+ Billion business during a period of rejuvenation in the US and rapid global growth. He capped a twenty seven year career at BF leading a global marketing services organization for all brands ($3.1 Billion revenue). This role included responsibility for global media planning and buying for the 35-plus spirits and wine brands owned or marketed by Brown-Forman. He was also responsible for worldwide interactive marketing and CRM. He also led corporate design and directed the largest licensing program in global spirits industry. Kennard has conducted more than twenty-five advertising, public relations and promotion agency searches including negotiated numerous US and global agency compensation contracts. Jack Kennard serves as distinguished executive-in-residence twice annually at the University of Virginia’s McIntire School of Commerce and is teaching both MBA and EMBA classes at Vanderbilt University (Owen). His mentoring and educational roles at Brown-Forman also included serving as Dean of the College of Brand Excellence within Brown-Forman’s Brand Building University. Jack and Linda Kennard have been married for 43 years. They have two adult children and four grandchildren. They live on their farms in North Carolina and Kentucky. He loves their dogs and horses; enjoys running, golf and fishing.
Earlier Positions Held Del Monte Foods -Group Product Manager (1979-1982) Kraft/General Foods Corporation - Senior Product Manager (1973-1979) US Army Armor Corps - Captain, Special Security and Intelligence (1968-1971) with service in Vietnam Education University of Virginia, B.A. English Literature; University of Virginia (Darden) MBA Recent and Current Professional Consulting Engagements include: A&E television, Vanderbilt University (Owen), University of Virginia, Brown-Forman consulting, expert witness in a U.S. Federal court trademark infringement case, licensing direction for Completely Fresh Foods (CA) including licensing programs with Paramount Pictures and Reckitt Benckiser, marketing direction for Fuzzy’s Ultra Premium Vodka, and a special project for Bolthouse Farms, US leader in ultra-premium juices. PHONE P.O. Box 211 Southern Pines North Carolina 28388
FAX E-MAIL
(910)692 5717 (land) (502)558 3821 (cell) (910)692-5717 [email protected]
