will you be here with buyers have
Exhibitor Prospectus
BUYERS HAVE
Questions.
Answers? WILL YOU BE HERE WITH
Education: April 30 – May 3, 2012 Exhibits: May 1 – 3, 2012 Dallas Convention Center Dallas, TX www.nasdatradeshows.org
PRODUCED PRODUCED BY:
BY:
CO-LOCATED CO-LOCATED WITH:
WITH:
CO-LOCATED W
Where buyers come to learn more.
A barcode can only say so much about your product. The entire, compelling story needs to come from you. At USFS2012, you can tell your product’s story to thousands of retail buyers looking for new products to put on their shelves. So reserve your exhibit space today! Prepared meals, snack foods, baked goods, nonalcoholic beverages, organic products, canned goods, frozen foods, dairy — you name it, thousands of retail buyers will be here looking for products that meet the demands of today’s consumers. It’s the perfect environment for you and your products, and the best three-day investment you can make.
“There are a lot of international buyers, especially from the AsiaPacific rim, Central & South America and the Caribbean. With the contacts we’ve made, we are seeing a lot of opportunities for export.” Edith Vega, Exhibitor Land O’Frost Humble, Texas
4
events in one.
USFS2012 will be co-located with the Food Marketing Institute’s FMI2012, American Meat Institute’s International Meat, Poultry and Seafood Industry Convention and Exposition (AMI Expo) and the United Fresh Produce Association’s United Fresh 2012. Together, these shows draw 25,000 industry professionals and 1,600 suppliers. Which means your exhibit space at USFS will reach four ready-to-buy audiences — for almost half the cost of exhibiting at any one of these other shows.
Reserve your exhibit space today. Contact our USFS Exhibit Sales Team at 703.259.6120 or [email protected]
who
Exactly comes to buy your products? Retailers, Wholesalers, Convenience Stores, Chains, Food Service, Importers/Exporters, Discount Stores, Pharmacies, Independent Operators, Multi-Store Regionals, Brokers, Ethnic Markets, Military Outlets, and Gourmet Shops.
Over 5,000
Domestic and International Food Industry Buyers
84% of attendees have direct buying influence
78% plan to purchase “We cover the whole market with 100 percent distribution to about 120 retailers. We come here to meet our vendors that may not have the time to meet us in our domestic Bermuda market.”
U.S. Food and Beverage Products
John Tomlinson International Attendee BGA Wholesale Distributors Pembroke, Bermuda
www.nasdatradeshows.org
Your products in stores begins with you
here.
Every minute of every day you’re on the show floor, you’ll have new business opportunities just a ‘hello’ away. Because attendees aren’t just window shopping — they’re qualified buyers who want to know more.
Who are the buying influencers?
What are their job functions?
Food Service Other
4%
Other Marketing/ Media/Technology Specialists
7% 8%
59%
Owners/Corporate Executives
2% 17%
Merchandising/ Buyer/Marketing Manger
22%
34%
Wholesale/Distributor/ Import/Export Broker
Retail
“As a grocery store owner, I am so glad I attended USFS for the first time because it has opened new opportunities for a lot of new products for me.” Dane Yamasaki Attendee Mahalo Food Honolulu, Hawaii
47%
What
District & Store Directors/Managers
products are buyers looking to buy?
• Alcoholic Beverages/ Non-Alcoholic Beverages 95%
• Food/Meals for Home Meal Replacement/Diet Foods 50%
• Bakery Products/ Confectionery 45%
• Fresh Fruit/Fresh Vegetables 20%
• Frozen Foods/Prepared Foods 31% • Condiments/Dips/Dressings/ Sauces/Spices & Flavorings 78% • Meat & By-Products/Poultry/ Seafood 33% • Dairy Products 22% • Natural Foods/Whole Health/ • Dry Foods 22% Organic Foods 55% • Ethnic Foods/International Cuisine/ • Preserves/Canned Foods 47% Gourmet Specialty Foods 33% • Seeds/Nuts/Snack Foods 44%
FMI2012 strategic initiatives: Year-Long Marketing Campaign: To ensure USFS success, FMI is implementing an extensive campaign to maximize attendance using a comprehensive list of domestic and international buyers, from the largest multinational chains to single-store operators. Attracting Global Buyers: FMI has been certified by the U.S. Department of Commerce as a participant in the exclusive International Buyer Program, including the organization of buyer delegations by our diplomatic posts around the world.
International attendees from where?
Value-Added Benefits
Oceania
North & Central America
Europe
4% 6% 2% 10% 17% 11%
38%
17%
14%
Strong Relationships with International Multiplier Groups: FMI’s enduring reputation with allied associations, overseas travel agencies, publications, and Foreign Agriculture Service (FAS) personnel ensures continued high visibility with the world’s most influential food and beverage retailers and wholesalers.
Africa/ Middle East
Asia/ Southeast Asia
International Trade Center: Complete business and translation services on site. USDA export representatives will be here to answer questions. Showcase Website: The online USFS Directory has exhibitor contact information and product descriptions so buyers can connect with you prior to the show. Session Programming: Rich educational workshops, first-rate speakers and business sessions to educate your customers and draw retailers and wholesalers. Foreign Agricultural Service: FAS representatives and international group leaders will be available to assist with exporting to their area of the world.
South America Caribbean
State Departments of Agriculture: State agriculture representatives will be here to educate you on programs designed to promote your products domestically and abroad.
Even More Exhibitor Benefits: Official Show Guide Listing: Easy to use and informative, helps attendees and the press find you.
“We’re catching a lot of good traffic this year. We have gotten a lot of good leads and a lot of good suggestions on products people want to see. It’s excellent to see the show floor so busy.”
Amanda Jackson Exhibitor Rose Acre Farms, Inc. Seymour, Indiana
Press Assistance Office: Fully equipped with experts on hand to help with your press activities. Registration List: Available solely to exhibitors, this list will contain complete buyer information. Customer Service: NASDA customer service professionals are always available to answer your questions. Consultant Sessions: One-on-one meetings designed to help you maximize export sales. Exhibitor Service Manual: Your guide to planning, installation and dismantling of exhibit space, with special discounts for advance orders. Exhibitor Updates: Timely information about successful exhibiting and cost saving ideas.
www.nasdatradeshows.org
International Export & Promotion Guide: Valuable information on streamlining your export sales, increasing booth traffic and marketing to international buyers.
Preliminary Schedule:
Take advantage of the Branded Program and save up to 50%! First-time exhibitors may be reimbursed 50% of expenses like exhibiting fees, marketing and promotional activities, set-up, rentals and freight from the USDA’s Foreign Agricultural Service (FAS) Branded Program.
General Session 4:15 p.m. – 5:30 p.m.
Tuesday, May 1 Idea Exchange Breakfast* 6:45 a.m. – 8:00 a.m. (*limited to first 500 on-site attendees)
To be eligible, you must be a small company (according to SBA guidelines) or an agricultural producer cooperative, be incorporated in the U.S., and have products that are at least 50% U.S. agricultural content by weight (exclusive of water and packaging) with rights to the branded name.
General Session 8:15 a.m. – 9:45 a.m. Education Sessions 10:00 a.m. – 10:45 a.m.
For more information: The Branded Program is administered by the four State Regional Trade Groups (SRTGs) which are private, non-profit associations that offer programs and services to help U.S. companies promote their food and agricultural products in foreign markets. Interested companies should contact the appropriate group below based on their geographic location as soon as possible.
Education Sessions 11:00 a.m. – 11:45 a.m.
Food Export USA-Northeast Philadelphia, PA 215.829.9111 foodexportusa.org
The Southern U.S. Trade Association New Orleans, LA 504.568.5986 susta.org
Wednesday, May 2 General Session 8:15 a.m. – 9:45 a.m. Education Sessions 10:00 a.m. – 10:45 a.m. Education Sessions 11:00 a.m. – 11:45 a.m. Exhibit Floor Open 12:00 p.m. – 5:00 p.m.
Thursday, May 3 General Session 8:00 a.m. – 8:45 a.m. Final General Session 9:00 a.m. – 10:00 a.m. Exhibit Floor Open 10:00 a.m. – 2:00 p.m.
Exhibit Floor Open 12:00 p.m. – 5:00 p.m.
Contact the appropriate group based on your geographic location: Food Export Association of the Midwest USA Chicago, IL 312.334.9200 foodexport.org
Monday, April 30 FMI Welcome & Opening Session 3:00 p.m. – 4:15 p.m.
The Western U.S. Agricultural Trade Association Vancouver, WA 360.693.3373 wusata.org
Reserve your exhibit space today! Contact our USFS Exhibit Sales Team at 703.259.6120 or [email protected]
“USFS is the perfect opportunity to reach into a lot of regional grocery stores that we haven’t penetrated yet. It’s a perfect place for us to be.” Jim Barbour, Exhibitor FunniBonz Barbeque Sauce West Windsor, New Jersey
BUYERS HAVE
Questions.
Answers? WILL YOU BE HERE WITH
Education: April 30 – May 3, 2012 Exhibits: May 1 – 3, 2012 Dallas Convention Center Dallas, TX www.nasdatradeshows.org
PRODUCED PRODUCED BY:
BY:
CO-LOCATED CO-LOCATED WITH:
WITH:
CO-LOCATED W
Where buyers come to learn more.
A barcode can only say so much about your product. The entire, compelling story needs to come from you. At USFS2012, you can tell your product’s story to thousands of retail buyers looking for new products to put on their shelves. So reserve your exhibit space today! Prepared meals, snack foods, baked goods, nonalcoholic beverages, organic products, canned goods, frozen foods, dairy — you name it, thousands of retail buyers will be here looking for products that meet the demands of today’s consumers. It’s the perfect environment for you and your products, and the best three-day investment you can make.
“There are a lot of international buyers, especially from the AsiaPacific rim, Central & South America and the Caribbean. With the contacts we’ve made, we are seeing a lot of opportunities for export.” Edith Vega, Exhibitor Land O’Frost Humble, Texas
4
events in one.
USFS2012 will be co-located with the Food Marketing Institute’s FMI2012, American Meat Institute’s International Meat, Poultry and Seafood Industry Convention and Exposition (AMI Expo) and the United Fresh Produce Association’s United Fresh 2012. Together, these shows draw 25,000 industry professionals and 1,600 suppliers. Which means your exhibit space at USFS will reach four ready-to-buy audiences — for almost half the cost of exhibiting at any one of these other shows.
Reserve your exhibit space today. Contact our USFS Exhibit Sales Team at 703.259.6120 or [email protected]
who
Exactly comes to buy your products? Retailers, Wholesalers, Convenience Stores, Chains, Food Service, Importers/Exporters, Discount Stores, Pharmacies, Independent Operators, Multi-Store Regionals, Brokers, Ethnic Markets, Military Outlets, and Gourmet Shops.
Over 5,000
Domestic and International Food Industry Buyers
84% of attendees have direct buying influence
78% plan to purchase “We cover the whole market with 100 percent distribution to about 120 retailers. We come here to meet our vendors that may not have the time to meet us in our domestic Bermuda market.”
U.S. Food and Beverage Products
John Tomlinson International Attendee BGA Wholesale Distributors Pembroke, Bermuda
www.nasdatradeshows.org
Your products in stores begins with you
here.
Every minute of every day you’re on the show floor, you’ll have new business opportunities just a ‘hello’ away. Because attendees aren’t just window shopping — they’re qualified buyers who want to know more.
Who are the buying influencers?
What are their job functions?
Food Service Other
4%
Other Marketing/ Media/Technology Specialists
7% 8%
59%
Owners/Corporate Executives
2% 17%
Merchandising/ Buyer/Marketing Manger
22%
34%
Wholesale/Distributor/ Import/Export Broker
Retail
“As a grocery store owner, I am so glad I attended USFS for the first time because it has opened new opportunities for a lot of new products for me.” Dane Yamasaki Attendee Mahalo Food Honolulu, Hawaii
47%
What
District & Store Directors/Managers
products are buyers looking to buy?
• Alcoholic Beverages/ Non-Alcoholic Beverages 95%
• Food/Meals for Home Meal Replacement/Diet Foods 50%
• Bakery Products/ Confectionery 45%
• Fresh Fruit/Fresh Vegetables 20%
• Frozen Foods/Prepared Foods 31% • Condiments/Dips/Dressings/ Sauces/Spices & Flavorings 78% • Meat & By-Products/Poultry/ Seafood 33% • Dairy Products 22% • Natural Foods/Whole Health/ • Dry Foods 22% Organic Foods 55% • Ethnic Foods/International Cuisine/ • Preserves/Canned Foods 47% Gourmet Specialty Foods 33% • Seeds/Nuts/Snack Foods 44%
FMI2012 strategic initiatives: Year-Long Marketing Campaign: To ensure USFS success, FMI is implementing an extensive campaign to maximize attendance using a comprehensive list of domestic and international buyers, from the largest multinational chains to single-store operators. Attracting Global Buyers: FMI has been certified by the U.S. Department of Commerce as a participant in the exclusive International Buyer Program, including the organization of buyer delegations by our diplomatic posts around the world.
International attendees from where?
Value-Added Benefits
Oceania
North & Central America
Europe
4% 6% 2% 10% 17% 11%
38%
17%
14%
Strong Relationships with International Multiplier Groups: FMI’s enduring reputation with allied associations, overseas travel agencies, publications, and Foreign Agriculture Service (FAS) personnel ensures continued high visibility with the world’s most influential food and beverage retailers and wholesalers.
Africa/ Middle East
Asia/ Southeast Asia
International Trade Center: Complete business and translation services on site. USDA export representatives will be here to answer questions. Showcase Website: The online USFS Directory has exhibitor contact information and product descriptions so buyers can connect with you prior to the show. Session Programming: Rich educational workshops, first-rate speakers and business sessions to educate your customers and draw retailers and wholesalers. Foreign Agricultural Service: FAS representatives and international group leaders will be available to assist with exporting to their area of the world.
South America Caribbean
State Departments of Agriculture: State agriculture representatives will be here to educate you on programs designed to promote your products domestically and abroad.
Even More Exhibitor Benefits: Official Show Guide Listing: Easy to use and informative, helps attendees and the press find you.
“We’re catching a lot of good traffic this year. We have gotten a lot of good leads and a lot of good suggestions on products people want to see. It’s excellent to see the show floor so busy.”
Amanda Jackson Exhibitor Rose Acre Farms, Inc. Seymour, Indiana
Press Assistance Office: Fully equipped with experts on hand to help with your press activities. Registration List: Available solely to exhibitors, this list will contain complete buyer information. Customer Service: NASDA customer service professionals are always available to answer your questions. Consultant Sessions: One-on-one meetings designed to help you maximize export sales. Exhibitor Service Manual: Your guide to planning, installation and dismantling of exhibit space, with special discounts for advance orders. Exhibitor Updates: Timely information about successful exhibiting and cost saving ideas.
www.nasdatradeshows.org
International Export & Promotion Guide: Valuable information on streamlining your export sales, increasing booth traffic and marketing to international buyers.
Preliminary Schedule:
Take advantage of the Branded Program and save up to 50%! First-time exhibitors may be reimbursed 50% of expenses like exhibiting fees, marketing and promotional activities, set-up, rentals and freight from the USDA’s Foreign Agricultural Service (FAS) Branded Program.
General Session 4:15 p.m. – 5:30 p.m.
Tuesday, May 1 Idea Exchange Breakfast* 6:45 a.m. – 8:00 a.m. (*limited to first 500 on-site attendees)
To be eligible, you must be a small company (according to SBA guidelines) or an agricultural producer cooperative, be incorporated in the U.S., and have products that are at least 50% U.S. agricultural content by weight (exclusive of water and packaging) with rights to the branded name.
General Session 8:15 a.m. – 9:45 a.m. Education Sessions 10:00 a.m. – 10:45 a.m.
For more information: The Branded Program is administered by the four State Regional Trade Groups (SRTGs) which are private, non-profit associations that offer programs and services to help U.S. companies promote their food and agricultural products in foreign markets. Interested companies should contact the appropriate group below based on their geographic location as soon as possible.
Education Sessions 11:00 a.m. – 11:45 a.m.
Food Export USA-Northeast Philadelphia, PA 215.829.9111 foodexportusa.org
The Southern U.S. Trade Association New Orleans, LA 504.568.5986 susta.org
Wednesday, May 2 General Session 8:15 a.m. – 9:45 a.m. Education Sessions 10:00 a.m. – 10:45 a.m. Education Sessions 11:00 a.m. – 11:45 a.m. Exhibit Floor Open 12:00 p.m. – 5:00 p.m.
Thursday, May 3 General Session 8:00 a.m. – 8:45 a.m. Final General Session 9:00 a.m. – 10:00 a.m. Exhibit Floor Open 10:00 a.m. – 2:00 p.m.
Exhibit Floor Open 12:00 p.m. – 5:00 p.m.
Contact the appropriate group based on your geographic location: Food Export Association of the Midwest USA Chicago, IL 312.334.9200 foodexport.org
Monday, April 30 FMI Welcome & Opening Session 3:00 p.m. – 4:15 p.m.
The Western U.S. Agricultural Trade Association Vancouver, WA 360.693.3373 wusata.org
Reserve your exhibit space today! Contact our USFS Exhibit Sales Team at 703.259.6120 or [email protected]
“USFS is the perfect opportunity to reach into a lot of regional grocery stores that we haven’t penetrated yet. It’s a perfect place for us to be.” Jim Barbour, Exhibitor FunniBonz Barbeque Sauce West Windsor, New Jersey
