Making a Statement “The World of Interiors does not so much fit into a market as define it. When I took over as editor my desire was to keep the title authoritative, relevant, lavish – and unpredictable. Quality and attention to detail are paramount to our readers, but by increasing the number and mix of stories per issue and by introducing new merchandise pages, I have strived to make the magazine as useful to new home owners as it is to high-flying art directors and design insiders – without compromising its originality of spirit.” Rupert Thomas, Editor
TOTAL READERSHIP
163,000
Source: NRS July 2010 -June 2011
TOTAL CIRCULATION
62,089
Source: ABC Jan-June 2011
LOYAL PURCHASERS 40% subscribe to The World of Interiors 45% buy regularly from the newsstand
SUBSCRIBERS
24,590 Source: ABC Jan-June 2011
READER PROFILE AB: 49% ABC1: 75% Female: 58% Male: 42% Average age: 47 49% of readers have been buying and/ or subscribing to The World of Interiors for more than 5 years – 28% have been loyally buying for at least 10 years 91% of readers keep their copies of The World of Interiors
Source: NRS July 2010 -June 2011 Source: Reader Survey 2008
POWERFUL BUYERS average household income The World of Interiors £96,364 Living etc £60,924 Elle Decoration £57,951 Homes & Gardens £53,985
Source: Premier TGI 2009/2010 Doublebase; Editorial Survey 2008
UNIQUE AUDIENCE 92% don’t read Living etc 88% don’t read Elle Decoration 79% don’t read Homes & Gardens
Source: NRS July 2010-June 2011
BeYOnD PRint Now available to download at www.zinio.com Join us on Twitter@Wofinteriors
Source: NRS July 2010-June 2011
TO CONCLUDE The World of Interiors delivers a stylish, intelligent and wealthy audience. The World of Interiors: totally individual, uniquely inspiring.
Source: NRS July 2010-June 2011
sizes
Bleed Size
Double Page Spread Full Page Half Page Horizontal Half Page Vertical Quarter Page
285 x 438 279 x 432 285 x 222 279 x 216 143 x 222 137 x 216 285 x 111 279 x 105 -
D
Trimmed Size
W
D
Type
W
D
W
259 x 412 259 x 196 127 x 196 259 x 95 125 x 93
rate card 2012 rates 2012
ROP
Sources: NRS July 10-June 11, ABC Jan-June 11
Whole Page Half Page Quarter Page Outside Back Cover Inside Back Cover Inside Front Cover, Page 1 DPS Masthead Contents Antennae Front Half Page Front Half DPS
TOTAL CIRCULATION 62,089 Subscribers 24,590 TOTAL READERSHIP 163,000 PROJECTED READERSHIP WORLDWIDE 272,393
Front-cover gatefolds, internal gatefolds, special advertising sections and advertisement promotions are available subject to quotation. All advertisement rates are in pounds sterling and subject to VAT at the rate applicable at the time of invoicing
INSERTS Based on inserts up to 10g in weight. Loose Inserts: £108 per 1,000 x full print run £146 per 1,000 x subscription copies only Bound-in: Price on application. Based on size and weight
12,700 6,825 3,500 19,850 17,200 31,300
Facing Matter
15,225 8,400 4,250
17,450 17,450 16,700 16,450 27,750
weeks before publication date. Covers are non-cancellable.
rate card 2012
copy dates 6 clear weeks prior to publishing date
For further information contact
cancellation Booked advertising is only cancellable up to 12
publishing date Between 3rd - 13th of month preceding
cover date. production We require PDF files, produced to Condé Nast Digital Technical Specifications, which are based on the “pass4press” version 1.3 or higher PPA Standard File Format Specifications, supplied to Condé Nast Production Department via Quickcut, *Wamnet, or on CD-ROM. All PDF’s must be accompanied by a digital proof and both produced to Condé Nast Specifications. Our full digital proof and PDF requirements are available from the Condé Nast Production Department 020 7499 9080 or on our website www.condenast.co.uk/displayadverts. All files must be run through a flightchecking application before sending to ensure file and colour integrity; Condé Nast Production Department recommend Quickcut or Pitstop flightchecking applications. Please note that the file content remains the responsibility of the sender. If a final PDF file and proof are not supplied to our specifications, NO responsibility will be accepted by Condé Nast Publications for the final printed result.
LONDON
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