Some of the below factors matter more than others? Do you know which ones? :)
The Digital Author Labs Killer FICTION Book Description Formula: 1 Get the right keywords: 2 Write a headline! (1 sentence) 3 Now start the body of your description with “the inciting incident” (1 sentence): 3. Briefly sketch out what happens next (12 sentences): 4. Raise the Stakes (1 sentence): 5. Tie your book to a Universal theme (1 sentence): 6 Compare it to bestsellers that are similar 7 Include your best review / testimonial: 8 Include your best press mention: 9 Include your best 3rdparty accolades: 10 Important formatting points!
1 - Get the right keywords: a Look at the descriptions of the top 3 books in your subniche Pull out keywords from their description b Look at the most helpful comments on those top 3 books Pull out more keywords and phrases DID YOU GRAB THE MOST COMPELLING KEYWORDS FROM YOUR NICHE BESTSELLERS? [YES/NO]
2 - Write a headline! (1 sentence) Most authors skip this but the one sentence headline tells the reader “SO WHAT?” “Why should they read this book?” The headline is like a log line for a movie. The logline is truly an art form of its own.
It's the one or two sentence summary of your film that not only conveys your premise,
but also gives the reader emotional insight into the story as a whole. Here’s a simple formula for a logline: Logline (27 words): 1. Engaging but flawed protagonist, 2. Clear external quest, 3. Strong forces of antagonism / conflict, Irony, High Stakes 4. ANTICIPATION!!!! Example: When is forced to , he has to or risk <what’s at stake>.
DID YOU WRITE A HEADLINE LOGLINE? [YES/NO]
3 - Now start the body of your description with “the inciting incident” (1 sentence): Your inciting incident is the moment of change that sets the rest of the story in motion. someone dies a secret is discovered a ufo crashes a deadly virus escapes from a lab
● it jolts your hero out of his everyday routine ● it is the event which sparks the fuse of your plot ● it’s something that MUST happen in order for your hook–your movie’s special premise–to kick in DID YOU WRITE THE INCITING INCIDENT? [YES/NO]
3. Briefly sketch out what happens next (1-2 sentences): Cover a few of your main plot points in two strong sentences.
This part of the description is tricky because you need to include enough detail to interest the reader without spelling out every single thing that happens. It is important to stay fuzzy on the specifics so readers can’t resist the urge to find out more. DID YOU SKETCH OUT WHAT HAPPENS NEXT? [YES/NO]
4. Raise the Stakes (1 sentence): In 2 sentences, allude to the danger your main character is in. Allude to the object preventing them from reaching their goal. Hint at it. Tantalize your readers with it. But don’t spell it out. They have to buy the book to relieve this tension! DID YOU SKETCH OUT WHAT HAPPENS NEXT? [YES/NO]
5. Tie your book to a Universal theme (1 sentence): The last sentence of your book description should build up hype and get readers to beg for more. You can do this by zooming out and tying your book to universal themes that your readers care about. It's all about emotions make them laugh, cry, thump their chest or cower in fear! DID YOU ZOOM OUT AND TIE YOUR BOOK TO A UNIVERSAL THEME? [YES/NO] http://d3k9gxxxyh3lif.cloudfront.net/wpcontent/uploads/MasterPlotsExclusive.pdf Quest Adventure Pursuit Rescue Escape Revenge The Riddle Rivalry Underdog Temptation
Metamorphosis Transformation Maturation Love Forbidden Love Sacrifice Discovery Wretched Excess Ascension & Descension
6 - Compare it to bestsellers that are similar If you like "Catching Fire", you'll love XYZ Mention your audience by name Mention a few top books and their authors (keywords) DID YOU COMPARE IT TO BESTSELLERS THAT ARE SIMILAR? [YES/NO] PART 3: CLOSE:
7 - Include your best review / testimonial: DID YOU INCLUDE YOUR BEST REVIEW? [YES/NO]
8 - Include your best press mention: ex As seen on Wall Street Journal, CNN, etc. DID YOU INCLUDE YOUR BEST PRESS MENTION? [YES/NO]
9- Include your best 3rd-party accolades: ex Amazon BestSeller, Awards won, endorsements, etc. DID YOU INCLUDE YOUR BEST PRESS MENTION? [YES/NO]
10 - Important formatting points! Be concise. 225 250 words! Write in 3rd person and present tense Include # of pages (Check the book length of the top books in your subniche) Include a calltoaction, like: “What to do next: Scroll Up and Click the Buy Button!” DID YOU MEET ALL THESE FORMATTING POINTS? [YES/NO] YOUR AMAZON BOOK DESCRIPTION: Sarah's life was full of dreams. Unfortunately those dreams remained mostly between the covers of the books that she read. As a young girl she had lost her mother, and from that moment on she had disappeared inside of the fantasy world that books provided. An avid reader she had a very large collection of books. She would surround herself with these books and imagine what it would be like to one day find a way to share them with the rest of the world. Although Sarah was someone who was very practical, she had a very impractical hope. She wanted to open her own coffee shop and fill it with all of the books she had collected. She thought perhaps if people took a few minutes out of their busy days to disappear inside of a book, they would begin to remember what really mattered in life. On a whim one day she decided to investigate a for rent sign that a grizzly old man was hanging outside of a corner store. The windows were what enticed her the most, tall and open, as if they were inviting her inside. Sarah had very little of value. She lived in a tiny
apartment and earned a meager salary. The only things she truly cherished were her books, and more specifically the books her brother mailed to her from all over the world. These books were all very old and a little strange, but they meant the world to her. Her brother had decided to deal with the grief of their father's death by disappearing, just as their mother had many years before. His only contact with Sarah were the books that he would mail to her. Although she was a little resentful that he had disappeared she was always excited to get a new book from him. When the landlord of this particular shop notices one of the books she is carrying, he has a very strange reaction. He seems desperate to have the book. Sarah knew there was no way she could afford the rent. Her friends had taken the time to drill into her mind that she would never be successful running a cafe where people could read books and leave them there for their next visit. They all seemed to think the idea was silly and risky. It was all that mattered to Sarah though. When the landlord insists he must have the book he offers to let her rent the shop for free for an entire year if she will give him the book. Sarah assumes that he wants it because he thinks it is rare, but she has done her research on the books. She knows that they have no history that can be traced and so are of very little value. Still she does not want to give up the book. She feels the books her brother sends are the only real connection she still has with him. Reluctantly she agrees, and soon she is setting up her coffee shop, Wonderland. As week before her doors are set to open the coffee shop on the corner of the street shut down for a few days, redirecting all of its customers to her small space. Sarah is thrilled, but strange things begin happening almost right away. She meets some very interesting characters that have stories of their own. The landlord breaks into her shop in the middle of the night. Her brother's books are revealed to be carrying a very cryptic message. Sarah is not sure who she should trust, but as the story of her own life begins to unfold she discovers it is much more mysterious than she could have ever imagined. Is it possible that her mother did not abandon them? Is it possible that her brother suffered the same fate she did? With all of the confusion Sarah begins to feel as if she is losing her mind, but one thing she is certain of, if her brother is out there somewhere and in trouble, she is going to find a way to save him.
WORD COUNT: 684 Example Book Description: SUPER SAMMY GOES TO MONSTERLAND. "When Monster Land is invaded by the worst kids from the neighborhood, a 4year old who is scared of monsters has to save these friendly creatures from the bullying kids. Before they give the baby monsters bad dreams!" Sammy is scared of monsters in the dark. But when he sees a glow coming out of his closet, he explores it and discovers Monster Land! Sammy finds that the monsters in Monster Land aren't scary at all. They are actually supernice! But the 7 meanest kids in the neighborhood soon follow Sammy through the closet. And start being mean to every monster in sight! This is a universal story of overcoming fear by standing up for others. If you and your kids enjoyed stories of bravery and rescue like Toy Story, Shrek, and Monsters Inc, then you'll all love 'Super Sammy goes to Monsterland'! Here's what people are saying about the Super Sammy series: Colorado Living says: "Bolaji has found a great way to help, inspire and teach... Thanks for tackling this subject for the benefit of kids! :)"
Shannon Bynes says: "I read this book to my 4 year old daughter tonight and she smiled or giggled all the way through it. That’s a winner!" I Am A Very Lucky Man says: "I really loved this book; your child will ask you to read it again and again. The graphics are eye popping. It’s easy to read, and great for your child’s selfesteem. I love the imaginative aspect of the book!" Mike Young says: "This is a humorous, short children’s book that is great for bedtime! I am especially fond of the great artwork and the message behind the story. Definitely a keeper for me." Chedy Abboud (Amsterdam) says: "Bolaji has done a good job presenting children the better side of what we humans are. A story without the usual violence is what kids need to hear today. Keeping them away from horrible things on TV. I recommend this to all parents as a nice book for their children." So here's what to do next, parents. 1. Scroll up, 2. Click the buy button, and 3. Watch your child giggle and cheer their way through their bedtime routine! You'll enjoy the rest of the Super Sammy series as well: 1. Super Sammy and the Terrible Trio! 2. Super Sammy & Bella in Playground Problems! 3. Super Sammy and the Monkey Madness! 4. Super Sammy Goes to Monster Land! Paul Coleman said: "In the world today I think we need all the positive stuff we can get. I love the "cando" attitude of this book.
We can make our lives and the lives of others better. We simply need to decide to do it, be brave, and take action." Here's what to do next: 1. Scroll up, 2. Click the buy button, and 3. Watch your child giggle and cheer their way through their bedtime routine! Thank you for the privilege of being a small part of your child's favorite memories of bedtime. We cherish that privilege here at Brave Little Heroes. We won't let either of you down. Bolaji O. Chief Storyteller at Brave Little Heroes 533 WORDS. When two shy kids are forced into a new school, they have to keep the negative voices in their heads at bay, or risk becoming introverted outcasts forever! Harry and Sally want to have a good first week at school. But Negative Nelly and Negative Ned imaginary characters in both their minds, decide to make this their worst week ever. In every class, Harry and Sally face social situations that make them nervous. Each time, they listen to Negative Nelly and Negative Ned. Which only turns out badly. Things go from bad to worse, because every time Harry and Sally listen to the Negatives, the Negatives get bigger. They're soon bigger then the school itself! This is a universal story of bravery and courage that kids of all ages will identify with!
If your kids like movies like "The Lion King", "Brave", and "Finding Nemo", they'll LOVE Harry and Sally in "Negative Nelly & Negative Ned"! Here's what people are saying about Brave Little Heroes adventures: Colorado Living says: "Bolaji has found a great way to help, inspire and teach... Thanks for tackling this subject for the benefit of kids! :)" Shannon Bynes says: "I read this book to my 4 year old daughter tonight and she smiled or giggled all the way through it. That’s a winner!" I Am A Very Lucky Man says: "I really loved this book; your child will ask you to read it again and again. The graphics are eye popping. It’s easy to read, and great for your child’s selfesteem. I love the imaginative aspect of the book!" Mike Young says: "This is a humorous, short children’s book that is great for bedtime! I am especially fond of the great artwork and the message behind the story. Definitely a keeper for me." Chedy Abboud (Amsterdam) says: "Bolaji has done a good job presenting children the better side of what we humans are. A story without the usual violence is what kids need to hear today. Keeping them away from horrible things on TV. I recommend this to all parents as a nice book for their children." If your kids have ever struggled with shyness, confidence, or feeling awkward in social situations, Negative Nelly and Negative Ned will become part of how they size hold of a "can do" attitude! So here's what to do next, parents. 1. Scroll up, 2. Click the buy button, and 3. Watch your child giggle and cheer their way through this introspective adventure!
Paul Coleman said: "In the world today I think we need all the positive stuff we can get. I love the "cando" attitude of this book. We can make our lives and the lives of others better. We simply need to decide to do it, be brave, and take action." Here's what to do next: 1. Scroll up, 2. Click the buy button, and 3. Watch your child giggle and cheer their way through this introspective adventure! Thank you for the privilege of being a small part of your child's favorite memories of bedtime. We cherish that privilege here at Brave Little Heroes. We won't let either of you down. Bolaji O. Chief Storyteller at Brave Little Heroes
And that’s the Bestseller Book Description Formula! Now go write some awardwinning book descriptions!!!
Related Resources: 1. [KD Rank Comet] Spending too much time marketing your book? How I ignored my book for an entire month…and still made 21 sales every day in November. 2. [KD Defender] Worried Amazon will pull the rug out from under you overnight? How to stop Amazon from stealing your customers… with a system that gets you lifetime fans that buy everything you write. 3. [KD Autopilot Reviews] Tired of Fighting Tooth & Nail for Book Reviews?! How to set up a book review system in the next 15 minutes, that gets you 5Star reviews every day, for the next 1, 2, 5, even 10 years… 100% on autopilot! Here’s to your indie success this year!