Xinet WebNative Suite Enables Torre Lazur McCann to
CASE STUDY:
Xinet WebNative Suite Enables Torre Lazur McCann to Work Smarter Torre Lazur McCann, part of McCann Healthcare Worldwide, is a healthcare advertising agency focusing on the pharmaceutical industry. A frequent recipient of Med Ad News’ “Agency of the Year” award, Torre Lazur McCann delivers impactful advertising and communications for companies such as GlaxoSmithKline and Novartis. The agency chose the Xinet® WebNative® Suite as its digital asset management (DAM) system and found that the software solution helped transform the way people in the agency work.
I really even understood,” said Joanne Duckman, director of Production Services for Torre Lazur McCann. The WebNative Suite is not only used by the agency as a file storage solution but also for archiving, restoring, backup and organization of metadata on all its digital assets. It also enables Torre Lazur McCann to host assets for global clients. Added Duckman, “The ability to archive and tag metadata has changed our lives. The amount of time wasted on archiving and trying to catalog items we no longer need on our server was a waste of time for
“People are working smarter so they’re working better. In the amount of time that we’ve already used this tool, we’ve already made back a lot of our money.” Joanne Duckman, Director
After recognizing the need for a DAM solution, Torre Lazur McCann brought in the Xinet WebNative Suite because they considered Xinet’s solution as the industry standard in DAM. Before Xinet, there wasn’t an archiving system in place, there was no cataloging, and workers had to manually burn disks and DVDs. “The WebNative Suite was more than I could have imagined it ever was; more than I thought it would be. Digital asset management to me meant managing my assets, period. When I found out that you could move files and archive, catalog, tag, and restore; have clients log in to view their assets and that it was so completely interactive that our users would be able to see files they couldn’t touch from a mounted drive, it was just so much more than what
of
Production Services
the workers here. Now, we simply drag files over into a folder, and it’s done – it’s cataloged and archived. Our art buying department is thrilled with what they can do with all the photography that’s coming in, from either the photographers we use or stock photography that’s ordered; it’s completely maintainable for them.” “We’re definitely working faster and we’ve also cut back on freelance costs. I think people are working smarter so they’re working better. In the amount of time that we’ve already used this tool, we’ve already made back a lot of our money. I know we will still invest in certain tools for the Xinet system that we’re using, but I think it’s definitely paid off.”
Xinet, Inc. 2560 Ninth Street, Suite 312 Berkeley, CA 94710 USA T +1 510.845.0555 © 2009 Xinet. Xinet, the Xinet logo, FullPress and WebNative are registered trademarks of Xinet. All other trademarks are owned by their respective companies. 072009
[email protected] www.xinet.com
Xinet WebNative Suite Enables Torre Lazur McCann to Work Smarter Torre Lazur McCann, part of McCann Healthcare Worldwide, is a healthcare advertising agency focusing on the pharmaceutical industry. A frequent recipient of Med Ad News’ “Agency of the Year” award, Torre Lazur McCann delivers impactful advertising and communications for companies such as GlaxoSmithKline and Novartis. The agency chose the Xinet® WebNative® Suite as its digital asset management (DAM) system and found that the software solution helped transform the way people in the agency work.
I really even understood,” said Joanne Duckman, director of Production Services for Torre Lazur McCann. The WebNative Suite is not only used by the agency as a file storage solution but also for archiving, restoring, backup and organization of metadata on all its digital assets. It also enables Torre Lazur McCann to host assets for global clients. Added Duckman, “The ability to archive and tag metadata has changed our lives. The amount of time wasted on archiving and trying to catalog items we no longer need on our server was a waste of time for
“People are working smarter so they’re working better. In the amount of time that we’ve already used this tool, we’ve already made back a lot of our money.” Joanne Duckman, Director
After recognizing the need for a DAM solution, Torre Lazur McCann brought in the Xinet WebNative Suite because they considered Xinet’s solution as the industry standard in DAM. Before Xinet, there wasn’t an archiving system in place, there was no cataloging, and workers had to manually burn disks and DVDs. “The WebNative Suite was more than I could have imagined it ever was; more than I thought it would be. Digital asset management to me meant managing my assets, period. When I found out that you could move files and archive, catalog, tag, and restore; have clients log in to view their assets and that it was so completely interactive that our users would be able to see files they couldn’t touch from a mounted drive, it was just so much more than what
of
Production Services
the workers here. Now, we simply drag files over into a folder, and it’s done – it’s cataloged and archived. Our art buying department is thrilled with what they can do with all the photography that’s coming in, from either the photographers we use or stock photography that’s ordered; it’s completely maintainable for them.” “We’re definitely working faster and we’ve also cut back on freelance costs. I think people are working smarter so they’re working better. In the amount of time that we’ve already used this tool, we’ve already made back a lot of our money. I know we will still invest in certain tools for the Xinet system that we’re using, but I think it’s definitely paid off.”
Xinet, Inc. 2560 Ninth Street, Suite 312 Berkeley, CA 94710 USA T +1 510.845.0555 © 2009 Xinet. Xinet, the Xinet logo, FullPress and WebNative are registered trademarks of Xinet. All other trademarks are owned by their respective companies. 072009
[email protected] www.xinet.com
