DUJOUR DEFINED
DUJOUR DEFINED A TRUE OMNI-CHANNEL APPROACH TO LUXURY DuJour is the award-winning, cross-platform lifestyle brand that provides unprecedented access to affluent consumers who shop their passions.
IMPECCABLE INSTINCTS
NICOLE VECCHIARELLI FOUNDING EDITOR-IN-CHIEF
“
Luxury isn't about being predictable. Luxury has a big personality, as well as a sense of humor and curiosity—and so does DuJour. In fact, the name represents the expectation that every day we will offer consumers topical, newsworthy content that will fuel conversations in print and online.
”
WORLD-CLASS CONTRIBUTORS CULTURE
FOOD
DAVID SEBBAH ANTHONY DECURTIS
GLENN O’BRIEN
ALEXANDRA PEERS
GAEL GREENE
CONSULTING CREATIVE DIRECTOR
CORBY KUMMER
Consulting Creative Director, David Sebbah brings to DuJour a career’s worth of experience working with the industry’s top photographers, stylists and editors. Working within the 360 degree agency, Spring Studios, David’s work crosses all platforms, but always begins with the photograph. An image maker of the highest order, David is directly responsible for the beauty behind top luxury brand ad creatives, such as Tom Ford. Prior to joining Spring Studios, David was the creative director of T: The New York Times Magazine.
FEATURES/INVESTIGATIVE JOURNALISM
PATRICIA BOSWORTH
NINA BURLEIGH
JOHN CONNOLLY
LISA DEPAULO
VICKY WARD
FASHION/BEAUTY
KATE BETTS
ANNE CHRISTENSEN
LORI GOLDSTEIN
HARRIET MAYS POWELL
LYNN YAEGER
PHOTOGRAPHY
DAVID ARMSTRONG
CEDRIC BUCHET
PATRICK DEMARCHELIER
ARTHUR ELGORT
HANS FEURER
DOUGLAS FRIEDMAN
ELLEN VON UNWERTH
BRUCE WEBER
INEZ AND VINOODH
DAVID BAILEY
RECOGNITION & ACCOLADES DuJour continues to be recognized for it’s brilliance in editorial and design ACROSS EVERY PLATFORM.
›❯ HOTTEST LAUNCHES OF 2012 MIN ›❯ BEST OF THE WEB: NEW SITE
HONORABLE MENTION 2013 MIN ›❯ BEST HOME/WELCOME PAGE THE 2013 WEBBY AWARDS— THE OSCARS OF THE INTERNET ›❯ BEST NAVIGATION/STRUCTURE
HONOREE 2013 THE 2013 WEBBY AWARDS ›❯ BEST WEBSITE FOR MAGAZINE/BLOG HORIZON INTERACTIVE AWARDS 2012 ›❯ BEST NEWCOMER ADWEEK 2013 HOT LIST, READER’S CHOICE POLL
›❯ MOST INNOVATIVE AND
INFLUENTIAL MEDIA VISIONARIES OF 2013 FOLIO:100 LIST ›❯ BEST PRINT LAUNCH 2013 MIN’S EDITORIAL & DESIGN AWARDS ›❯ BEST INVESTIGATIVE
JOURNALISM FINALIST 2013 MIN’S EDITORIAL & DESIGN AWARDS ›❯ BEST WEBSITE DESIGN 2013 MIN’S EDITORIAL & DESIGN AWARDS ›❯ SPD 49 PRINT MEDAL FINALIST
FOR PHOTO ILLUSTRATION 2013 SOCIETY OF PUBLICATION DESIGNERS
19
Awards in less than 4 years
›❯ BEST WEB MAGAZINE FINALIST 2014 THE 2014 WEBBY AWARDS ›❯ BEST INVESTIGATIVE JOURNALISM FINALIST
2014 MIN’S EDITORIAL & DESIGN AWARDS ›❯ HOTTEST LIFESTYLE MAGAZINE ADWEEK 2014 HOT LIST, READER'S CHOICE POLL ›❯ EDITORIAL EXCELLENCE MIN’S BEST OF THE WEB & DIGITAL AWARDS
BEST WEBSITE: MAGAZINE HONOREE ›❯ BEST SOCIAL: CULTURE & LIFESTYLE HONOREE ›❯ BEST MOBILE SITES & APPS: LIFESTYLE HONOREE, THE DUJOUR APP ›❯
THE 2015 WEBBY AWARDS
A SCIENTIFIC APPROACH TO CURATING THE RIGHT AUDIENCE DuJour focuses on the nation’s most affluent consumers, hand-selected luxury buyers who faithfully engage with DuJour and value thoughtfully curated editorial.
NATIONAL AUDIENCE OF LIKE-MINDED INDIVIDUALS
Core luxury buyers with established wealth
Young affluential luxury buyers
Emerging newfound wealth
Influential luxury buyers with high social reach
AUDIENCE OVERVIEW DISCRETIONARY SPEND BY CATEGORY (annually) MALE/FEMALE
46%/54% AVERAGE AGE
41 AVERAGE NET WORTH
$4.9 MILLION
DONATIONS
TRAVEL
$1.4B
APPAREL/ ACCESSORIES
$1.8B
$1.1B
HOME VALUE
$883,310 AVERAGE HHI
$210,000 MARRIED
57% COLLEGE GRADUATE+
68%
ENTERTAINMENT
FURNISHINGS
BEAUTY
$381MM
$1B
TOTAL SPENDING:
$332MM
$7 BILLION
Average Reading Time Per Issue:
Average Time Spent on DuJour.com:
Average Time Spent on DuJour App:
32 MINUTES
2:30 MINUTES
5:00+ MINUTES
Source: Wealth Window Proprietary Data Solutions, 2014 DuJour audience study conducted by Spectrum Research (time spent)
BRAND MARKETING PLATFORMS Let the power of DuJour work for you with an integrated approach for your brand objectives
200,000 PRINT
380,000
3 MILLION+
MONTHLY UNIQUES DESKTOP + MOBILE
GILT
300,000+
EMAIL
INFLUENCING MILLIONS OF LUXURY CONSUMERS
6,000+
1 MILLION+
12 - 1,200+
TABLET APP
SOCIAL
EVENTS
PR
IMPECCABLE INSTINCTS
NICOLE VECCHIARELLI FOUNDING EDITOR-IN-CHIEF
“
Luxury isn't about being predictable. Luxury has a big personality, as well as a sense of humor and curiosity—and so does DuJour. In fact, the name represents the expectation that every day we will offer consumers topical, newsworthy content that will fuel conversations in print and online.
”
WORLD-CLASS CONTRIBUTORS CULTURE
FOOD
DAVID SEBBAH ANTHONY DECURTIS
GLENN O’BRIEN
ALEXANDRA PEERS
GAEL GREENE
CONSULTING CREATIVE DIRECTOR
CORBY KUMMER
Consulting Creative Director, David Sebbah brings to DuJour a career’s worth of experience working with the industry’s top photographers, stylists and editors. Working within the 360 degree agency, Spring Studios, David’s work crosses all platforms, but always begins with the photograph. An image maker of the highest order, David is directly responsible for the beauty behind top luxury brand ad creatives, such as Tom Ford. Prior to joining Spring Studios, David was the creative director of T: The New York Times Magazine.
FEATURES/INVESTIGATIVE JOURNALISM
PATRICIA BOSWORTH
NINA BURLEIGH
JOHN CONNOLLY
LISA DEPAULO
VICKY WARD
FASHION/BEAUTY
KATE BETTS
ANNE CHRISTENSEN
LORI GOLDSTEIN
HARRIET MAYS POWELL
LYNN YAEGER
PHOTOGRAPHY
DAVID ARMSTRONG
CEDRIC BUCHET
PATRICK DEMARCHELIER
ARTHUR ELGORT
HANS FEURER
DOUGLAS FRIEDMAN
ELLEN VON UNWERTH
BRUCE WEBER
INEZ AND VINOODH
DAVID BAILEY
RECOGNITION & ACCOLADES DuJour continues to be recognized for it’s brilliance in editorial and design ACROSS EVERY PLATFORM.
›❯ HOTTEST LAUNCHES OF 2012 MIN ›❯ BEST OF THE WEB: NEW SITE
HONORABLE MENTION 2013 MIN ›❯ BEST HOME/WELCOME PAGE THE 2013 WEBBY AWARDS— THE OSCARS OF THE INTERNET ›❯ BEST NAVIGATION/STRUCTURE
HONOREE 2013 THE 2013 WEBBY AWARDS ›❯ BEST WEBSITE FOR MAGAZINE/BLOG HORIZON INTERACTIVE AWARDS 2012 ›❯ BEST NEWCOMER ADWEEK 2013 HOT LIST, READER’S CHOICE POLL
›❯ MOST INNOVATIVE AND
INFLUENTIAL MEDIA VISIONARIES OF 2013 FOLIO:100 LIST ›❯ BEST PRINT LAUNCH 2013 MIN’S EDITORIAL & DESIGN AWARDS ›❯ BEST INVESTIGATIVE
JOURNALISM FINALIST 2013 MIN’S EDITORIAL & DESIGN AWARDS ›❯ BEST WEBSITE DESIGN 2013 MIN’S EDITORIAL & DESIGN AWARDS ›❯ SPD 49 PRINT MEDAL FINALIST
FOR PHOTO ILLUSTRATION 2013 SOCIETY OF PUBLICATION DESIGNERS
19
Awards in less than 4 years
›❯ BEST WEB MAGAZINE FINALIST 2014 THE 2014 WEBBY AWARDS ›❯ BEST INVESTIGATIVE JOURNALISM FINALIST
2014 MIN’S EDITORIAL & DESIGN AWARDS ›❯ HOTTEST LIFESTYLE MAGAZINE ADWEEK 2014 HOT LIST, READER'S CHOICE POLL ›❯ EDITORIAL EXCELLENCE MIN’S BEST OF THE WEB & DIGITAL AWARDS
BEST WEBSITE: MAGAZINE HONOREE ›❯ BEST SOCIAL: CULTURE & LIFESTYLE HONOREE ›❯ BEST MOBILE SITES & APPS: LIFESTYLE HONOREE, THE DUJOUR APP ›❯
THE 2015 WEBBY AWARDS
A SCIENTIFIC APPROACH TO CURATING THE RIGHT AUDIENCE DuJour focuses on the nation’s most affluent consumers, hand-selected luxury buyers who faithfully engage with DuJour and value thoughtfully curated editorial.
NATIONAL AUDIENCE OF LIKE-MINDED INDIVIDUALS
Core luxury buyers with established wealth
Young affluential luxury buyers
Emerging newfound wealth
Influential luxury buyers with high social reach
AUDIENCE OVERVIEW DISCRETIONARY SPEND BY CATEGORY (annually) MALE/FEMALE
46%/54% AVERAGE AGE
41 AVERAGE NET WORTH
$4.9 MILLION
DONATIONS
TRAVEL
$1.4B
APPAREL/ ACCESSORIES
$1.8B
$1.1B
HOME VALUE
$883,310 AVERAGE HHI
$210,000 MARRIED
57% COLLEGE GRADUATE+
68%
ENTERTAINMENT
FURNISHINGS
BEAUTY
$381MM
$1B
TOTAL SPENDING:
$332MM
$7 BILLION
Average Reading Time Per Issue:
Average Time Spent on DuJour.com:
Average Time Spent on DuJour App:
32 MINUTES
2:30 MINUTES
5:00+ MINUTES
Source: Wealth Window Proprietary Data Solutions, 2014 DuJour audience study conducted by Spectrum Research (time spent)
BRAND MARKETING PLATFORMS Let the power of DuJour work for you with an integrated approach for your brand objectives
200,000 PRINT
380,000
3 MILLION+
MONTHLY UNIQUES DESKTOP + MOBILE
GILT
300,000+
INFLUENCING MILLIONS OF LUXURY CONSUMERS
6,000+
1 MILLION+
12 - 1,200+
TABLET APP
SOCIAL
EVENTS
PR
