Durex holiday lover parade
Durex holiday lover parade TORONTO, Dec. 14, 2011/CNW/ – The holiday season is upon us and Durex is spreading the cheer. As part of their Holiday Lover campaign – an extension of their Savvy Lover campaign – the world’s number one condom brand is spicing up this festive season with their own style of holiday themed parades. In Toronto, the downtown area will play host to the love fest. The parade will start at Union Station 11:30 a.m., move along Queen Street, and end at Dundas Square. Gift baskets will be given away to those who show up at the parade starting point in a sexy, holiday themed ensemble and share their favourite sexual encounter with the Durex sex, love and relationship experts. “This is all about connecting not only sexually, but emotionally – loving who you’re with, fully, inside and out,” says Durex’ brand manager Richard Smith. “The parades and share sessions are just one part of our on-going campaign to promote the magic of sexual intimacy and create an open dialogue with our consumers.” Parades will be held simultaneously across Canada in many major cities, including Toronto, Montreal, Vancouver, Calgary, St. John’s and Winnipeg. Complimentary gifts will be tossed to the crowd and on-lookers can expect a special celebrity guest at each venue. “Durex is dedicated to helping old and new lovers alike connect on a whole new level, and what better time to do that then the holiday season,” says Smith. “The holidays are all about sharing happy times. What’s more romantic then two lovers sharing an intimate moment by the fire place?”
About Durex Durex is the number one condom brand in the world, accounting for more than 30 per cent of the global branded market share. Durex condoms are sold in over 130 countries worldwide and are the market leader in more than 40 countries. For 80 years, Durex has represented quality and reassurance for consumers. More recently though, the brand has grown to represent even more – not only providing protection for safe sex but also helping provide the confidence and freedom to enjoy better sex, with the Durex line of lubricants and toys.
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For more information contact: Amy Wormstone – Campaign Coordinator Ph. 647-236-8764 • Fax 647-237-5142 • Email: [email protected]
PRESS RELEASE – Amy Wormstone
About Durex Durex is the number one condom brand in the world, accounting for more than 30 per cent of the global branded market share. Durex condoms are sold in over 130 countries worldwide and are the market leader in more than 40 countries. For 80 years, Durex has represented quality and reassurance for consumers. More recently though, the brand has grown to represent even more – not only providing protection for safe sex but also helping provide the confidence and freedom to enjoy better sex, with the Durex line of lubricants and toys.
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For more information contact: Amy Wormstone – Campaign Coordinator Ph. 647-236-8764 • Fax 647-237-5142 • Email: [email protected]
PRESS RELEASE – Amy Wormstone
