dynamic content
E MMA PRESE NTS
DYNAMIC CONTENT It ’s no secret that targeted, relevant content drives bet ter result s, and with Emma’s new Dynamic Content feature, tailoring your content f o r e a c h s u b s c r i b e r h a s n eve r b e e n e a s i e r. N o w yo u c a n s e n d one email to your audience, and create a completely customized experience for each recipient based on the information collec ted in your member f ields. It ’s the ultimate in personalization and can help drive more clicks, conversions and revenue for your business than ever before. All it takes is dropping a few lines of code into your email campaign edi tor, and you’ll b e on your way. A nd t he b es t par t? You don’ t have to ac tually know code to use it . With our handy resources, even the non-technical marketer can send personalized content to each audience member.
WHY IS PERSONALIZATION SUCH A BIG DEAL? CHECK OUT THESE STATS: > 74% of marketers know that personalization increases customer engagement (Econsultancy). > P e r s o n a l i z e d e m a i l s d e l i v e r 6 t i m e s m o r e r e v e n u e a n d t r a n s a c t i o n r a t e s t h a n n o n
p er sonalized emails ( E x p erian).
> Adobe’s Quar terly Digital Intelligence Brief ing shows that t wo in f ive organizations look
at personalization as a top priorit y for 2015.
> 9 4% o f b u s i n e s s e s s t a te d t h a t p e r s o n a l iza t i o n ‘ i s c r i t i c a l to c u r re n t a n d f u t u re s u cce s s’ (Econsultanc y).
> 82% of consumers admit ted they would buy more items via emails that had bet ter person
a l iza t i o n – a n d s a i d t h a t i f t h ey we re m o re re l ev a n t , m o re e m a i l s co u l d b e s e n t to t h e m each week (Harris Poll and Listrak Sur vey).
HOW DYNAMIC CONTENT IMPROVES YOUR EMAIL MARKETING: > W i t h d y n a m i c c o n t e n t , c r e a t i n g s m a r t , t a r g e t e d e m a i l m a r k e t i n g p r o g r a m s i s n o t
o n l y p o s s i b l e , b u t i t ’s a b r e e z e – t e c h n i c a l k n o w l e d g e n o t n e c e s s a r y.
> Dynamic content allows you to treat your audience like people – not a list . With one email,
each contac t receives content that ac tually mat ters to them.
> C l i c k s a n d c o n v e r s i o n s i n c r e a s e d u e t o s u b s c r i b e r s r e c e i v i n g m o r e r e l e v a n t c o n t e n t .
EMAIL MARKETING FOR THE MODERN BRAND || myemma.com
E X AMPLES FOR USING DYNAMIC CONTE NT: The beaut y of Emma’s Dynamic Content feature is that you can target audiences based of f of any piece of information you collec t . Here are a few potential use cases.
GENDER One of the easiest examples to use when t a l k i n g a b o u t d y n a m i c co n te n t i s t h a t o f a retailer who wants to send dif ferent content to m e n a n d w o m e n . I n o n e e m a i l , s h o w an image and call-to -ac tion that promotes wom en’s clothes to your female subscribers, and a n i m a g e a n d c a l l - to - a c t i o n t h a t p ro m o te s men’s clothes to your male subscribers. E X AM PLE # 1:
LOCATION Another great example of using dynamic co n te n t i s i f you’re a f r anchi se t ha t ha s multiple locations. Say you own a car par t s franchise with one location per state. You can s e n d s u b s c r i b e r s i n Te n n e s s e e d i r e c t i o n s to t h e N a s h v i l l e l o c a t i o n , a n d s u b s c r i b e r s i n Texas direc tions to the Austin location, all from the same email.
E X AM PLE #2:
SPECIFIC CONTACT INFORMATION You can also base d y namic content on t he informat ion you’ve alread y collec ted ab ou t your contac t s. For example, School of Rock captures which instruments their subscribers p l a y. S o w h e n t h e y s e n d a n i n v i t a t i o n t o t heir summer p ro grams , drummer s w ill see an image of someone playing the drums, keyboardist s will see someone playing keyboards, singers a singer, etc. EXAMPLE #3:
NEED A LIT TLE HELP ? I f yo u’re s h o r t o n t i m e o r n e e d s o m e h e l p w i t h d y namic content , our Ser v ices team is here to lend a hand. Just get in touch!
EMAIL MARKETING FOR THE MODERN BRAND || myemma.com
DYNAMIC CONTENT It ’s no secret that targeted, relevant content drives bet ter result s, and with Emma’s new Dynamic Content feature, tailoring your content f o r e a c h s u b s c r i b e r h a s n eve r b e e n e a s i e r. N o w yo u c a n s e n d one email to your audience, and create a completely customized experience for each recipient based on the information collec ted in your member f ields. It ’s the ultimate in personalization and can help drive more clicks, conversions and revenue for your business than ever before. All it takes is dropping a few lines of code into your email campaign edi tor, and you’ll b e on your way. A nd t he b es t par t? You don’ t have to ac tually know code to use it . With our handy resources, even the non-technical marketer can send personalized content to each audience member.
WHY IS PERSONALIZATION SUCH A BIG DEAL? CHECK OUT THESE STATS: > 74% of marketers know that personalization increases customer engagement (Econsultancy). > P e r s o n a l i z e d e m a i l s d e l i v e r 6 t i m e s m o r e r e v e n u e a n d t r a n s a c t i o n r a t e s t h a n n o n
p er sonalized emails ( E x p erian).
> Adobe’s Quar terly Digital Intelligence Brief ing shows that t wo in f ive organizations look
at personalization as a top priorit y for 2015.
> 9 4% o f b u s i n e s s e s s t a te d t h a t p e r s o n a l iza t i o n ‘ i s c r i t i c a l to c u r re n t a n d f u t u re s u cce s s’ (Econsultanc y).
> 82% of consumers admit ted they would buy more items via emails that had bet ter person
a l iza t i o n – a n d s a i d t h a t i f t h ey we re m o re re l ev a n t , m o re e m a i l s co u l d b e s e n t to t h e m each week (Harris Poll and Listrak Sur vey).
HOW DYNAMIC CONTENT IMPROVES YOUR EMAIL MARKETING: > W i t h d y n a m i c c o n t e n t , c r e a t i n g s m a r t , t a r g e t e d e m a i l m a r k e t i n g p r o g r a m s i s n o t
o n l y p o s s i b l e , b u t i t ’s a b r e e z e – t e c h n i c a l k n o w l e d g e n o t n e c e s s a r y.
> Dynamic content allows you to treat your audience like people – not a list . With one email,
each contac t receives content that ac tually mat ters to them.
> C l i c k s a n d c o n v e r s i o n s i n c r e a s e d u e t o s u b s c r i b e r s r e c e i v i n g m o r e r e l e v a n t c o n t e n t .
EMAIL MARKETING FOR THE MODERN BRAND || myemma.com
E X AMPLES FOR USING DYNAMIC CONTE NT: The beaut y of Emma’s Dynamic Content feature is that you can target audiences based of f of any piece of information you collec t . Here are a few potential use cases.
GENDER One of the easiest examples to use when t a l k i n g a b o u t d y n a m i c co n te n t i s t h a t o f a retailer who wants to send dif ferent content to m e n a n d w o m e n . I n o n e e m a i l , s h o w an image and call-to -ac tion that promotes wom en’s clothes to your female subscribers, and a n i m a g e a n d c a l l - to - a c t i o n t h a t p ro m o te s men’s clothes to your male subscribers. E X AM PLE # 1:
LOCATION Another great example of using dynamic co n te n t i s i f you’re a f r anchi se t ha t ha s multiple locations. Say you own a car par t s franchise with one location per state. You can s e n d s u b s c r i b e r s i n Te n n e s s e e d i r e c t i o n s to t h e N a s h v i l l e l o c a t i o n , a n d s u b s c r i b e r s i n Texas direc tions to the Austin location, all from the same email.
E X AM PLE #2:
SPECIFIC CONTACT INFORMATION You can also base d y namic content on t he informat ion you’ve alread y collec ted ab ou t your contac t s. For example, School of Rock captures which instruments their subscribers p l a y. S o w h e n t h e y s e n d a n i n v i t a t i o n t o t heir summer p ro grams , drummer s w ill see an image of someone playing the drums, keyboardist s will see someone playing keyboards, singers a singer, etc. EXAMPLE #3:
NEED A LIT TLE HELP ? I f yo u’re s h o r t o n t i m e o r n e e d s o m e h e l p w i t h d y namic content , our Ser v ices team is here to lend a hand. Just get in touch!
EMAIL MARKETING FOR THE MODERN BRAND || myemma.com
