dynamic content
HOW TO USE
DYNAMIC CONTENT Dynamic content is a way to send personalized content to your subscribers from a single mailing based on data you store about your contacts. For example, the same email could display an image of a woman for your female subscribers and an image of a man for your male recipients. As long as you’re storing the right data in your contact fields, this kind of dynamic content is easy. Read on to learn how to craf t dynamic content blocks that will make your emails a supercharged personalization machine.
ADDING DYNAMIC CONTE NT TO YOUR E MAI L Although dynamic content technically does involve code, it ’s easy for even the non-technical marketer to use in the drag & drop editor. This help document walks you through it step by step.
Here’s how dynamic content looks when you’re using the drag and drop editor to add it to a mailing. In this example, School of Rock is sending different content to contacts based on the instrument they play.
EMAIL MARKETING FOR THE MODERN BRAND || myemma.com
E ACH CONTAC T ON LY SE ES CONTE NT TAI LORE D JUST FOR THE M .
HOW DOES THIS LOOK IN MY MAILING?
NE E D A LIT TLE HE LP?
Take a look at the images above. Dynamic con tent changes depending on the recipient of the email, so your subscribers won’t know the diffe re n ce. T h ey ’l l j u s t t h i n k yo u’re re a l l y, re a l l y good at targeting content…which you are!
Our team of email experts can take your current email strategy and implement the dynamic content workf low that will optimize your results, and save you loads of time. The workf low will be set and you can reuse it for future sends.
TEST IT FIRST Create a test group where one contact f its each audience segment that you’ll be sending dynamic content to, and send a test first before sending to your whole audience. And be sure to double check your contac t f ields to make sure ever ything is spelled correctly.
If desired, we can even train your team on how the dynamic content work f low was created and provide the necessar y education for implementing additional work f lows in the future. Just let us know if you need a hand: ser [email protected].
EMAIL MARKETING FOR THE MODERN BRAND || myemma.com
DYNAMIC CONTENT Dynamic content is a way to send personalized content to your subscribers from a single mailing based on data you store about your contacts. For example, the same email could display an image of a woman for your female subscribers and an image of a man for your male recipients. As long as you’re storing the right data in your contact fields, this kind of dynamic content is easy. Read on to learn how to craf t dynamic content blocks that will make your emails a supercharged personalization machine.
ADDING DYNAMIC CONTE NT TO YOUR E MAI L Although dynamic content technically does involve code, it ’s easy for even the non-technical marketer to use in the drag & drop editor. This help document walks you through it step by step.
Here’s how dynamic content looks when you’re using the drag and drop editor to add it to a mailing. In this example, School of Rock is sending different content to contacts based on the instrument they play.
EMAIL MARKETING FOR THE MODERN BRAND || myemma.com
E ACH CONTAC T ON LY SE ES CONTE NT TAI LORE D JUST FOR THE M .
HOW DOES THIS LOOK IN MY MAILING?
NE E D A LIT TLE HE LP?
Take a look at the images above. Dynamic con tent changes depending on the recipient of the email, so your subscribers won’t know the diffe re n ce. T h ey ’l l j u s t t h i n k yo u’re re a l l y, re a l l y good at targeting content…which you are!
Our team of email experts can take your current email strategy and implement the dynamic content workf low that will optimize your results, and save you loads of time. The workf low will be set and you can reuse it for future sends.
TEST IT FIRST Create a test group where one contact f its each audience segment that you’ll be sending dynamic content to, and send a test first before sending to your whole audience. And be sure to double check your contac t f ields to make sure ever ything is spelled correctly.
If desired, we can even train your team on how the dynamic content work f low was created and provide the necessar y education for implementing additional work f lows in the future. Just let us know if you need a hand: ser [email protected].
EMAIL MARKETING FOR THE MODERN BRAND || myemma.com
