Effective Network Asset Management “Critical First Step in Broadband Deployment”
Osmose Utilities Services ESRI International Users Conference
July 2005
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Traditional Asset Management Managing asset lifecycles to meet target levels of reliability & safety at acceptable levels of cost & risk by balancing financial and operational performance. performance
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Broadband Competition Expanding – Telco (FTTP, FTTx, NGN?) – CATV (DOCSIS 3.0, VoIP) – Wireless (2G, 2.5G, 3G, 4G?) – Utilities (BPL, Brand X?)
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Critical Success Factors – Speed to Market – Cost Containment – Penetration Growth – Maximize Revenue – Reduce Expenses – Customer Satisfaction
Return on Investment
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New World Asset Management Manage the deployment and service capability of your network assets relative to your customers’ location and service request
Asset Management – A function of all business processes
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Single Service Business Profile – Single Service Platform – Area Activation – Monopoly – Engineering Culture – Technology Dependent ROI Predictable
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Multi-Service Business – Single Service Platform – Area Activation – Monopoly – Engineering Culture – Technology Dependent
Ö Multi-Service Network Ö Unit Activation Ö Competitive Ö Market Driven Ö Asset Capability
ROI Variable Reduce risk by matching capital expenditures with customer revenue
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Common Deployment Problems – Higher Capital Expenditures – Construction Delays – Missed Sales Targets – Long Installation Intervals – Excessive Customer Calls – Revenue Shortfall – High Installation Cost – O&M Exceeds Expectation
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Supporting Business Processes – Network Planning – Engineering – Construction – Marketing – Customer Request – Sales – Provisioning – Installation – Maintenance
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Integration of Asset Information – Reduce Capital Costs – Adhere to Capital Budget – Reduce Marketing Costs – Achieve Revenue Forecasts – Schedule Service Activation – Provide Accurate Service Intervals – Improve Customer Satisfaction – Lower Installation and Maintenance Costs – Meet ROI Target
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Asset Management through GIS – Single Source Asset Repository – Sharing across Multiple Business units – Data Maintained and Accurate – Geospatial – Network Intelligence – Establish Platform for Future Services
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Electric Utility Experience
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Under Valued Assets
Homes Passed
"Missed" Homes
100,000 200,000 500,000 1,000,000
5,000 10,000 25,000 50,000
"Lost" Value*
Inventory Cost**
($6,000,000) ($12,000,000) ($30,000,000) ($60,000,000)
$500,000 $1,000,000 $2,500,000 $5,000,000
*Assumes home passed valuation of $1,200 **Assumes asset inventory cost of $5 per home passed
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Service Revenue Loss
Homes Passed
"Missed" Homes
100,000 200,000 500,000 1,000,000
5,000 10,000 25,000 50,000
First Year Revenue*
5 Year Revenue*
($360,000) ($720,000) ($1,800,000) ($3,600,000)
($1,080,000) ($2,160,000) ($5,400,000) ($10,800,000)
*Assumes average monthly revenue of $60 per subscriber
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Better Living through Asset Management – Reduce Costs – Increase Revenues – Higher Customer Satisfaction – Lower Risk – Improved ROI
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Thank-you Randy Frantz
[email protected] (602) 595-7623 – Office (602) 214-9160 - Mobile
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