ESKY Series Super Coolers
ESKY Series Super Coolers Coming January 2014
ESKY Series Super Coolers
ESKY Series Super Coolers 2014 Sporting Goods Line
ESKY 205S
ESKY 135S
ESKY 85S
ESKY 55S
The Name – Why ESKY? • Introduction of dominate international brand into US market • Coleman owned
• Generic trademark of cooler category in Australia • “Fill the Esky with cold ones, we are headed to the beach!”
ESKY Series – Features Grizzly Proof Lock Tight Security
Heavy Duty Rubber Latches
UV Inhibitor Added to Case and Lid
Made in the USA
Tie Down Points Rope Handles w/ Over Foam Steel Grips
Exoskeleton: Scratch Resistant Texture at Impact Surfaces
ESKY Series – Features Large Knuckle Integrated Hinges
Gasket Seal
Anti-microbial Liner
Thick Insulation: 2.5” Lid and Floor 2” Side Walls
Non-Skid Feet Dual Drains: Standard Hose Threads and Gate Mouth
ESKY Series – Features Exclusive to Sporting Goods Anti-microbial Liner
Cutting Board Mounts to Inside of Lid for Storage Dry Storage Wire Basket
Accessories – Sold Separately
Wheeled Transport Packs Away for Easy Storage
The Retail Story S Series ESKY 55S ESKY 85S ESKY 135S ESKY 205S
MAP Retail DM% $319 45.1% $389 45.0% $439 45.1% $699 45.1%
Market Retail DM% $329 46.8% $399 46.4% $454 46.9% $724 47.0%
MSRP MSRP DM% $339 48.4% $409 47.7% $469 48.6% $749 48.7%
• $30 below comparable Yeti at market retail • +6 – 7 margin points over Yeti at market retail
WHY ESKY vs. THE COMPETITION • Improved retail margins compared to the competition • More accessible retail price points than Yeti • Greater size / price / value relationship for the consumer
• Clearly established MSRP and MAP pricing • Fewer availability challenges for our customers due to the manufacturing process
• Innovative design features that can not be replicated in roto-molded coolers • Considered an existing leader in the category
• Reliable domestic manufacturing 10
Multi-Channel Approach Social Activation
Digital Media
In Store Displays
Key partnerships
Public Relations Print Ads
ESKY SERIES Super Coolers Launch • •
In stores – January 2014 Celebrity endorsements
Captain Keith Colburn – F/V Wizard, Bering Sea, AK Featured on The Discovery Channel’s The Deadliest Catch •
Cross promotional opportunities
ESKY Series Super Coolers
ESKY Series Super Coolers 2014 Sporting Goods Line
ESKY 205S
ESKY 135S
ESKY 85S
ESKY 55S
The Name – Why ESKY? • Introduction of dominate international brand into US market • Coleman owned
• Generic trademark of cooler category in Australia • “Fill the Esky with cold ones, we are headed to the beach!”
ESKY Series – Features Grizzly Proof Lock Tight Security
Heavy Duty Rubber Latches
UV Inhibitor Added to Case and Lid
Made in the USA
Tie Down Points Rope Handles w/ Over Foam Steel Grips
Exoskeleton: Scratch Resistant Texture at Impact Surfaces
ESKY Series – Features Large Knuckle Integrated Hinges
Gasket Seal
Anti-microbial Liner
Thick Insulation: 2.5” Lid and Floor 2” Side Walls
Non-Skid Feet Dual Drains: Standard Hose Threads and Gate Mouth
ESKY Series – Features Exclusive to Sporting Goods Anti-microbial Liner
Cutting Board Mounts to Inside of Lid for Storage Dry Storage Wire Basket
Accessories – Sold Separately
Wheeled Transport Packs Away for Easy Storage
The Retail Story S Series ESKY 55S ESKY 85S ESKY 135S ESKY 205S
MAP Retail DM% $319 45.1% $389 45.0% $439 45.1% $699 45.1%
Market Retail DM% $329 46.8% $399 46.4% $454 46.9% $724 47.0%
MSRP MSRP DM% $339 48.4% $409 47.7% $469 48.6% $749 48.7%
• $30 below comparable Yeti at market retail • +6 – 7 margin points over Yeti at market retail
WHY ESKY vs. THE COMPETITION • Improved retail margins compared to the competition • More accessible retail price points than Yeti • Greater size / price / value relationship for the consumer
• Clearly established MSRP and MAP pricing • Fewer availability challenges for our customers due to the manufacturing process
• Innovative design features that can not be replicated in roto-molded coolers • Considered an existing leader in the category
• Reliable domestic manufacturing 10
Multi-Channel Approach Social Activation
Digital Media
In Store Displays
Key partnerships
Public Relations Print Ads
ESKY SERIES Super Coolers Launch • •
In stores – January 2014 Celebrity endorsements
Captain Keith Colburn – F/V Wizard, Bering Sea, AK Featured on The Discovery Channel’s The Deadliest Catch •
Cross promotional opportunities
