Exec Summary
The Latino Vote: Surprising Sentiments on Issues and Candidates A Study on the Preferences of Presidential Candidates and Key Issues among US Latinos for the 2016 Presidential Race Executive Summary Research Sponsors A collaboration between Burson-Marsteller, Research Now, New American Dimensions, and the Center of Multicultural Science. Research Objectives To understand the preferences of U.S. Latino voters on presidential candidates and the key issues in the 2016 presidential race. Methodology An online research study was conducted between January 29 to February 6, 2016, using Research Now Voter Panel with more than 1,000,000 verified U.S. voters. Sample size for this study was 1,300 registered Latino voters in the United States. The study sampled Latino registered voters across all 50 states, 65/35 female/male, median age of 46, 50% Democrat, 25% Republican, 22% Independent, 2% Libertarian, and 1% Other. The margin of error associated with a probability sample of 1300 respondents is +/-2.7% at a 95% confidence level. The Research Now voter panel is an opt-in panel, and cannot be considered a probability sample.
February 2016
1
Key Take-Aways Candidates Among Republican Latino voters, Rubio likely to overtake Cruz or Trump as GOP nominee.
Other Observations •
Table 1 shows that more Republican Latino voters are “excited or could support” Rubio (76%), Cruz (70%), Bush (67%) than Trump (51%).
•
Table 2 shows that more Democratic Latino voters are “excited or could support” Clinton (91%) than for Sanders (77%) – though responses were high compared to Independents Latino voters.
•
Table 3 shows that more Latino Independent voters “could not support” Trump (78%) than any other candidate. Latino Independent voters are “excited or could support” Rubio (48%), Bush (39%), and Cruz (31%).
February 2016
2
Issues Latinos often times are assumed to be politically homogeneous. Our study found that significant differences exist on key issues across Democratic, Republican and Independent Latino voters.
Significant Differences •
“Health Insurance Coverage for All,” “the Environment,” “Raising Minimum Wage,” “Securing the US Border,” and “Gay Marriage” are significantly more important for Latino Democrats than for Latino Republicans.
•
“Climate Change,” “Race Relations,” “Adding a Wall between the US/Mexico,” “Budget Deficit,” “Ability to Receive Raise” are significantly more important for Latino Republicans than for Latino Democrats.
February 2016
3
TABLES
February 2016
4
Table 1 Q10 ratings x Gen - Democrat MarketSight® Crosstab Confidence Level = 95% (Upper Case), 90% (Lower Case), Correction On, Strict Data Sufficiency Rules Enforced Respondents Included = 50%, Filter Applied, (q1: Which of the following political parties would you most closely identify yourself with? = Democrat) FIRST GENERATION
SECOND GENERATION
THIRD GENERATION
Total
(A)
(B)
(C)
657
157
316
184
35.3%
37.6%
31.6%
39.7%
52.5%
48.4%
57.9% c
46.7%
Excited or Could Support (Net) Column %
12.2%
14.0%
10.4%
13.6%
q10_2: Ben Carson (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I could NOT support this candidate Column %
657
157
316
184
53.7%
49.7%
51.9%
60.3%
I don't know enough about this candidate to have an opinion about him/her Column %
29.2%
29.3%
32.0%
24.5%
Excited or Could Support (Net) Column %
17.0%
21.0%
16.1%
15.2%
q10_6: Donald Trump (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I could NOT support this candidate Column %
657
157
316
184
89.6%
88.5%
90.5%
89.1%
I don't know enough about this candidate to have an opinion about him/her Column %
2.4%
1.9%
3.5%
1.1%
Excited or Could Support (Net) Column %
7.9%
9.8%
q10_1: John Kasich (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I could NOT support this candidate Column % I don't know enough about this candidate to have an opinion about him/her Column %
9.6%
6.0%
Sample Size I could NOT support this candidate Column %
657
157
316
184
56.8%
48.4%
53.5%
69.6% AB
I don't know enough about this candidate to have an opinion about him/her Column %
15.8%
15.3%
19.9% C
9.2%
Excited or Could Support (Net) Column %
27.4%
36.3% bC
26.6%
21.2%
q10_8: Marco Rubio (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I could NOT support this candidate Column %
657
157
316
184
51.0%
49.7%
49.7%
54.3%
I don't know enough about this candidate to have an opinion about him/her Column %
23.7%
20.4%
27.8%
19.6%
Excited or Could Support (Net) Column %
25.3%
29.9%
22.5%
26.1%
q10_7: Jeb Bush (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. )
q10_10: Ted Cruz (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I could NOT support this candidate Column %
657
157
316
184
60.0%
58.0%
57.3%
66.3%
I don't know enough about this candidate to have an opinion about him/her Column %
19.3%
19.7%
21.2%
15.8%
Excited or Could Support (Net) Column %
20.7%
17.9%
22.3%
21.5%
q10_11: Bernie Sanders (D) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I could NOT support this candidate Column %
657
157
316
184
10.4%
13.4%
8.2%
11.4%
I don't know enough about this candidate to have an opinion about him/her Column %
12.6%
10.8%
14.2%
11.4%
Excited or Could Support (Net) Column %
77.0%
75.8%
77.5%
77.2%
q10_12: Hillary Clinton (D) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I could NOT support this candidate Column %
657
157
316
184
7.0%
6.4%
5.7%
9.8%
I don't know enough about this candidate to have an opinion about him/her Column %
1.7%
0.6%
1.9%
2.2%
Excited or Could Support (Net) Column %
91.3%
93.0%
92.4%
88.0%
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© 2007 MarketSight LLC Confidential
Table 2 q10 ratings x Generation - Republican MarketSight® Crosstab Confidence Level = 95% (Upper Case), 90% (Lower Case), Correction On, Strict Data Sufficiency Rules Enforced Respondents Included = 25%, Filter Applied, (q1: Which of the following political parties would you most closely identify yourself with? = Republican)
q10_1: John Kasich (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
FIRST GENERATION
SECOND GENERATION
Total
(A)
(B)
THIRD GENERATION (C)
325
102
102
121
16 5%
6 6%
1 1%
9 7%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
71 22%
25 25%
26 25%
20 17%
I could NOT support this candidate Count Column %
70 22%
24 24%
24 24%
22 18%
I don't know enough about this candidate to have an opinion about him/her Count Column %
168 52%
47 46%
51 50%
70 58%
Excited or Could Support (Net) Count Column %
87 27%
31 30%
27 26%
29 24%
q10_2: Ben Carson (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
325
102
102
121
55 17%
16 16%
13 13%
26 21%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
114 35%
32 31%
38 37%
44 36%
I could NOT support this candidate Count Column %
90 28%
30 29%
29 28%
31 26%
I don't know enough about this candidate to have an opinion about him/her Count Column %
66 20%
24 24%
22 22%
20 17%
Excited or Could Support (Net) Count Column %
169 52%
48 47%
51 50%
70 58%
q10_6: Donald Trump (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
325
102
102
121
75 23%
21 21%
32 31%
22 18%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
91 28%
26 25%
27 26%
38 31%
I could NOT support this candidate Count Column %
152 47%
54 53%
39 38%
59 49%
I don't know enough about this candidate to have an opinion about him/her Count Column %
7 2%
1 1%
4 4%
2 2%
Excited or Could Support (Net) Count Column %
166 51%
47 46%
59 58%
60 50%
q10_7: Jeb Bush (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
325
102
102
121
49 15%
18 18%
13 13%
18 15%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
169 52%
57 56%
52 51%
60 50%
I could NOT support this candidate Count Column %
69 21%
21 21%
24 24%
24 20%
I don't know enough about this candidate to have an opinion about him/her Count Column %
38 12%
6 6%
13 13%
19 16%
Excited or Could Support (Net) Count Column %
218 67%
75 74%
65 64%
78 64%
q10_8: Marco Rubio (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
325
102
102
121
140 43%
50 49%
47 46%
43 36%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
117 36%
36 35%
35 34%
46 38%
I could NOT support this candidate Count Column %
33 10%
10 10%
9 9%
14 12%
I don't know enough about this candidate to have an opinion about him/her Count Column %
35 11%
6 6%
11 11%
18 15%
Excited or Could Support (Net) Count Column %
257 79%
86 84%
82 80%
89 74%
q10_10: Ted Cruz (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
325
102
102
121
96 30%
33 32%
27 26%
36 30%
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© 2007 MarketSight LLC Confidential
FIRST GENERATION
SECOND GENERATION
THIRD GENERATION
Total
(A)
(B)
(C)
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
130 40%
37 36%
44 43%
49 40%
I could NOT support this candidate Count Column %
65 20%
23 23%
21 21%
21 17%
I don't know enough about this candidate to have an opinion about him/her Count Column %
34 10%
9 9%
10 10%
15 12%
Excited or Could Support (Net) Count Column %
226 70%
70 69%
71 70%
85 70%
325
102
102
121
9 3%
3 3%
1 1%
5 4%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
57 18%
16 16%
20 20%
21 17%
I could NOT support this candidate Count Column %
201 62%
68 67%
58 57%
75 62%
I don't know enough about this candidate to have an opinion about him/her Count Column %
58 18%
15 15%
23 23%
20 17%
Excited or Could Support (Net) Count Column %
66 20%
19 19%
21 21%
26 21%
325
102
102
121
26 8%
8 8%
10 10%
8 7%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
39 12%
16 16%
12 12%
11 9%
I could NOT support this candidate Count Column %
249 77%
77 75%
72 71%
100 83%
I don't know enough about this candidate to have an opinion about him/her Count Column %
11 3%
1 1%
8 8%
2 2%
Excited or Could Support (Net) Count Column %
65 20%
24 24%
22 22%
19 16%
q10_11: Bernie Sanders (D) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
q10_12: Hillary Clinton (D) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
Page 2 of 2 2/14/16
© 2007 MarketSight LLC Confidential
Table 3 q10 ratings x Generation - Independent MarketSight® Crosstab Confidence Level = 95% (Upper Case), 90% (Lower Case), Correction On, Strict Data Sufficiency Rules Enforced Respondents Included = 22%, Filter Applied, (q1: Which of the following political parties would you most closely identify yourself with? = No party -- I'm an independent) SECOND GENERATION
THIRD GENERATION
Total
(A)
(B)
(C)
294
FIRST GENERATION
88
130
76
7 2%
1 1%
2 2%
4 5%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
47 16%
19 22%
19 15%
9 12%
I could NOT support this candidate Count Column %
82 28%
29 33%
31 24%
22 29%
I don't know enough about this candidate to have an opinion about him/her Count Column %
158 54%
39 44%
78 60%
41 54%
Excited or Could Support (Net) Count Column %
54 18%
20 23%
21 16%
13 17%
294
88
130
76
17 6%
4 5%
10 8%
3 4%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
62 21%
17 19%
31 24%
14 18%
I could NOT support this candidate Count Column %
133 45%
45 51%
52 40%
36 47%
I don't know enough about this candidate to have an opinion about him/her Count Column %
82 28%
22 25%
37 28%
23 30%
Excited or Could Support (Net) Count Column %
79 27%
21 24%
41 32%
17 22%
294
88
130
76
22 7%
6 7%
11 8%
5 7%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
28 10%
7 8%
16 12%
5 7%
I could NOT support this candidate Count Column %
229 78%
69 78%
97 75%
63 83%
I don't know enough about this candidate to have an opinion about him/her Count Column %
15 5%
6 7%
6 5%
3 4%
Excited or Could Support (Net) Count Column %
50 17%
13 15%
27 21%
10 13%
294
88
130
76
10 3%
4 5%
1 1%
5 7%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
104 35%
33 38%
45 35%
26 34%
I could NOT support this candidate Count Column %
129 44%
43 49%
55 42%
31 41%
I don't know enough about this candidate to have an opinion about him/her Count Column %
51 17%
8 9%
29 22% a
14 18%
Excited or Could Support (Net) Count Column %
114 39%
37 42%
46 35%
31 41%
q10_8: Marco Rubio (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
294
88
130
76
43 15%
13 15%
18 14%
12 16%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
97 33%
31 35%
42 32%
24 32%
I could NOT support this candidate Count Column %
83 28%
30 34%
34 26%
19 25%
I don't know enough about this candidate to have an opinion about him/her Count Column %
71 24%
14 16%
36 28%
21 28%
Excited or Could Support (Net) Count Column %
140 48%
44 50%
60 46%
36 47%
294
88
130
76
21 7%
7 8%
10 8%
4 5%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
71 24%
22 25%
30 23%
19 25%
I could NOT support this candidate Count Column %
138 47%
44 50%
59 45%
35 46%
I don't know enough about this candidate to have an opinion about him/her Count Column %
64 22%
15 17%
31 24%
18 24%
Excited or Could Support (Net) Count Column %
92 31%
29 33%
40 31%
23 30%
q10_1: John Kasich (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
q10_2: Ben Carson (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
q10_6: Donald Trump (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
q10_7: Jeb Bush (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
q10_10: Ted Cruz (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
Page 1 of 2 2/14/16
© 2007 MarketSight LLC Confidential
SECOND GENERATION
THIRD GENERATION
Total
(A)
(B)
(C)
294
FIRST GENERATION
88
130
76
72 24%
24 27%
29 22%
19 25%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
100 34%
24 27%
49 38%
27 36%
I could NOT support this candidate Count Column %
69 23%
26 30%
27 21%
16 21%
I don't know enough about this candidate to have an opinion about him/her Count Column %
53 18%
14 16%
25 19%
14 18%
Excited or Could Support (Net) Count Column %
172 59%
48 55%
78 60%
46 61%
q10_12: Hillary Clinton (D) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
294
88
130
76
63 21%
22 25%
29 22%
12 16%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
110 37%
30 34%
50 38%
30 39%
I could NOT support this candidate Count Column %
107 36%
33 38%
44 34%
30 39%
I don't know enough about this candidate to have an opinion about him/her Count Column %
14 5%
3 3%
7 5%
4 5%
Excited or Could Support (Net) Count Column %
173 59%
52 59%
79 61%
42 55%
q10_11: Bernie Sanders (D) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
Page 2 of 2 2/14/16
© 2007 MarketSight LLC Confidential
February 2016
1
Key Take-Aways Candidates Among Republican Latino voters, Rubio likely to overtake Cruz or Trump as GOP nominee.
Other Observations •
Table 1 shows that more Republican Latino voters are “excited or could support” Rubio (76%), Cruz (70%), Bush (67%) than Trump (51%).
•
Table 2 shows that more Democratic Latino voters are “excited or could support” Clinton (91%) than for Sanders (77%) – though responses were high compared to Independents Latino voters.
•
Table 3 shows that more Latino Independent voters “could not support” Trump (78%) than any other candidate. Latino Independent voters are “excited or could support” Rubio (48%), Bush (39%), and Cruz (31%).
February 2016
2
Issues Latinos often times are assumed to be politically homogeneous. Our study found that significant differences exist on key issues across Democratic, Republican and Independent Latino voters.
Significant Differences •
“Health Insurance Coverage for All,” “the Environment,” “Raising Minimum Wage,” “Securing the US Border,” and “Gay Marriage” are significantly more important for Latino Democrats than for Latino Republicans.
•
“Climate Change,” “Race Relations,” “Adding a Wall between the US/Mexico,” “Budget Deficit,” “Ability to Receive Raise” are significantly more important for Latino Republicans than for Latino Democrats.
February 2016
3
TABLES
February 2016
4
Table 1 Q10 ratings x Gen - Democrat MarketSight® Crosstab Confidence Level = 95% (Upper Case), 90% (Lower Case), Correction On, Strict Data Sufficiency Rules Enforced Respondents Included = 50%, Filter Applied, (q1: Which of the following political parties would you most closely identify yourself with? = Democrat) FIRST GENERATION
SECOND GENERATION
THIRD GENERATION
Total
(A)
(B)
(C)
657
157
316
184
35.3%
37.6%
31.6%
39.7%
52.5%
48.4%
57.9% c
46.7%
Excited or Could Support (Net) Column %
12.2%
14.0%
10.4%
13.6%
q10_2: Ben Carson (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I could NOT support this candidate Column %
657
157
316
184
53.7%
49.7%
51.9%
60.3%
I don't know enough about this candidate to have an opinion about him/her Column %
29.2%
29.3%
32.0%
24.5%
Excited or Could Support (Net) Column %
17.0%
21.0%
16.1%
15.2%
q10_6: Donald Trump (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I could NOT support this candidate Column %
657
157
316
184
89.6%
88.5%
90.5%
89.1%
I don't know enough about this candidate to have an opinion about him/her Column %
2.4%
1.9%
3.5%
1.1%
Excited or Could Support (Net) Column %
7.9%
9.8%
q10_1: John Kasich (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I could NOT support this candidate Column % I don't know enough about this candidate to have an opinion about him/her Column %
9.6%
6.0%
Sample Size I could NOT support this candidate Column %
657
157
316
184
56.8%
48.4%
53.5%
69.6% AB
I don't know enough about this candidate to have an opinion about him/her Column %
15.8%
15.3%
19.9% C
9.2%
Excited or Could Support (Net) Column %
27.4%
36.3% bC
26.6%
21.2%
q10_8: Marco Rubio (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I could NOT support this candidate Column %
657
157
316
184
51.0%
49.7%
49.7%
54.3%
I don't know enough about this candidate to have an opinion about him/her Column %
23.7%
20.4%
27.8%
19.6%
Excited or Could Support (Net) Column %
25.3%
29.9%
22.5%
26.1%
q10_7: Jeb Bush (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. )
q10_10: Ted Cruz (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I could NOT support this candidate Column %
657
157
316
184
60.0%
58.0%
57.3%
66.3%
I don't know enough about this candidate to have an opinion about him/her Column %
19.3%
19.7%
21.2%
15.8%
Excited or Could Support (Net) Column %
20.7%
17.9%
22.3%
21.5%
q10_11: Bernie Sanders (D) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I could NOT support this candidate Column %
657
157
316
184
10.4%
13.4%
8.2%
11.4%
I don't know enough about this candidate to have an opinion about him/her Column %
12.6%
10.8%
14.2%
11.4%
Excited or Could Support (Net) Column %
77.0%
75.8%
77.5%
77.2%
q10_12: Hillary Clinton (D) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I could NOT support this candidate Column %
657
157
316
184
7.0%
6.4%
5.7%
9.8%
I don't know enough about this candidate to have an opinion about him/her Column %
1.7%
0.6%
1.9%
2.2%
Excited or Could Support (Net) Column %
91.3%
93.0%
92.4%
88.0%
Page 1 of 2 2/14/16
© 2007 MarketSight LLC Confidential
Table 2 q10 ratings x Generation - Republican MarketSight® Crosstab Confidence Level = 95% (Upper Case), 90% (Lower Case), Correction On, Strict Data Sufficiency Rules Enforced Respondents Included = 25%, Filter Applied, (q1: Which of the following political parties would you most closely identify yourself with? = Republican)
q10_1: John Kasich (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
FIRST GENERATION
SECOND GENERATION
Total
(A)
(B)
THIRD GENERATION (C)
325
102
102
121
16 5%
6 6%
1 1%
9 7%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
71 22%
25 25%
26 25%
20 17%
I could NOT support this candidate Count Column %
70 22%
24 24%
24 24%
22 18%
I don't know enough about this candidate to have an opinion about him/her Count Column %
168 52%
47 46%
51 50%
70 58%
Excited or Could Support (Net) Count Column %
87 27%
31 30%
27 26%
29 24%
q10_2: Ben Carson (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
325
102
102
121
55 17%
16 16%
13 13%
26 21%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
114 35%
32 31%
38 37%
44 36%
I could NOT support this candidate Count Column %
90 28%
30 29%
29 28%
31 26%
I don't know enough about this candidate to have an opinion about him/her Count Column %
66 20%
24 24%
22 22%
20 17%
Excited or Could Support (Net) Count Column %
169 52%
48 47%
51 50%
70 58%
q10_6: Donald Trump (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
325
102
102
121
75 23%
21 21%
32 31%
22 18%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
91 28%
26 25%
27 26%
38 31%
I could NOT support this candidate Count Column %
152 47%
54 53%
39 38%
59 49%
I don't know enough about this candidate to have an opinion about him/her Count Column %
7 2%
1 1%
4 4%
2 2%
Excited or Could Support (Net) Count Column %
166 51%
47 46%
59 58%
60 50%
q10_7: Jeb Bush (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
325
102
102
121
49 15%
18 18%
13 13%
18 15%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
169 52%
57 56%
52 51%
60 50%
I could NOT support this candidate Count Column %
69 21%
21 21%
24 24%
24 20%
I don't know enough about this candidate to have an opinion about him/her Count Column %
38 12%
6 6%
13 13%
19 16%
Excited or Could Support (Net) Count Column %
218 67%
75 74%
65 64%
78 64%
q10_8: Marco Rubio (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
325
102
102
121
140 43%
50 49%
47 46%
43 36%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
117 36%
36 35%
35 34%
46 38%
I could NOT support this candidate Count Column %
33 10%
10 10%
9 9%
14 12%
I don't know enough about this candidate to have an opinion about him/her Count Column %
35 11%
6 6%
11 11%
18 15%
Excited or Could Support (Net) Count Column %
257 79%
86 84%
82 80%
89 74%
q10_10: Ted Cruz (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
325
102
102
121
96 30%
33 32%
27 26%
36 30%
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FIRST GENERATION
SECOND GENERATION
THIRD GENERATION
Total
(A)
(B)
(C)
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
130 40%
37 36%
44 43%
49 40%
I could NOT support this candidate Count Column %
65 20%
23 23%
21 21%
21 17%
I don't know enough about this candidate to have an opinion about him/her Count Column %
34 10%
9 9%
10 10%
15 12%
Excited or Could Support (Net) Count Column %
226 70%
70 69%
71 70%
85 70%
325
102
102
121
9 3%
3 3%
1 1%
5 4%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
57 18%
16 16%
20 20%
21 17%
I could NOT support this candidate Count Column %
201 62%
68 67%
58 57%
75 62%
I don't know enough about this candidate to have an opinion about him/her Count Column %
58 18%
15 15%
23 23%
20 17%
Excited or Could Support (Net) Count Column %
66 20%
19 19%
21 21%
26 21%
325
102
102
121
26 8%
8 8%
10 10%
8 7%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
39 12%
16 16%
12 12%
11 9%
I could NOT support this candidate Count Column %
249 77%
77 75%
72 71%
100 83%
I don't know enough about this candidate to have an opinion about him/her Count Column %
11 3%
1 1%
8 8%
2 2%
Excited or Could Support (Net) Count Column %
65 20%
24 24%
22 22%
19 16%
q10_11: Bernie Sanders (D) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
q10_12: Hillary Clinton (D) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
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© 2007 MarketSight LLC Confidential
Table 3 q10 ratings x Generation - Independent MarketSight® Crosstab Confidence Level = 95% (Upper Case), 90% (Lower Case), Correction On, Strict Data Sufficiency Rules Enforced Respondents Included = 22%, Filter Applied, (q1: Which of the following political parties would you most closely identify yourself with? = No party -- I'm an independent) SECOND GENERATION
THIRD GENERATION
Total
(A)
(B)
(C)
294
FIRST GENERATION
88
130
76
7 2%
1 1%
2 2%
4 5%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
47 16%
19 22%
19 15%
9 12%
I could NOT support this candidate Count Column %
82 28%
29 33%
31 24%
22 29%
I don't know enough about this candidate to have an opinion about him/her Count Column %
158 54%
39 44%
78 60%
41 54%
Excited or Could Support (Net) Count Column %
54 18%
20 23%
21 16%
13 17%
294
88
130
76
17 6%
4 5%
10 8%
3 4%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
62 21%
17 19%
31 24%
14 18%
I could NOT support this candidate Count Column %
133 45%
45 51%
52 40%
36 47%
I don't know enough about this candidate to have an opinion about him/her Count Column %
82 28%
22 25%
37 28%
23 30%
Excited or Could Support (Net) Count Column %
79 27%
21 24%
41 32%
17 22%
294
88
130
76
22 7%
6 7%
11 8%
5 7%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
28 10%
7 8%
16 12%
5 7%
I could NOT support this candidate Count Column %
229 78%
69 78%
97 75%
63 83%
I don't know enough about this candidate to have an opinion about him/her Count Column %
15 5%
6 7%
6 5%
3 4%
Excited or Could Support (Net) Count Column %
50 17%
13 15%
27 21%
10 13%
294
88
130
76
10 3%
4 5%
1 1%
5 7%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
104 35%
33 38%
45 35%
26 34%
I could NOT support this candidate Count Column %
129 44%
43 49%
55 42%
31 41%
I don't know enough about this candidate to have an opinion about him/her Count Column %
51 17%
8 9%
29 22% a
14 18%
Excited or Could Support (Net) Count Column %
114 39%
37 42%
46 35%
31 41%
q10_8: Marco Rubio (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
294
88
130
76
43 15%
13 15%
18 14%
12 16%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
97 33%
31 35%
42 32%
24 32%
I could NOT support this candidate Count Column %
83 28%
30 34%
34 26%
19 25%
I don't know enough about this candidate to have an opinion about him/her Count Column %
71 24%
14 16%
36 28%
21 28%
Excited or Could Support (Net) Count Column %
140 48%
44 50%
60 46%
36 47%
294
88
130
76
21 7%
7 8%
10 8%
4 5%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
71 24%
22 25%
30 23%
19 25%
I could NOT support this candidate Count Column %
138 47%
44 50%
59 45%
35 46%
I don't know enough about this candidate to have an opinion about him/her Count Column %
64 22%
15 17%
31 24%
18 24%
Excited or Could Support (Net) Count Column %
92 31%
29 33%
40 31%
23 30%
q10_1: John Kasich (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
q10_2: Ben Carson (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
q10_6: Donald Trump (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
q10_7: Jeb Bush (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
q10_10: Ted Cruz (R) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
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SECOND GENERATION
THIRD GENERATION
Total
(A)
(B)
(C)
294
FIRST GENERATION
88
130
76
72 24%
24 27%
29 22%
19 25%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
100 34%
24 27%
49 38%
27 36%
I could NOT support this candidate Count Column %
69 23%
26 30%
27 21%
16 21%
I don't know enough about this candidate to have an opinion about him/her Count Column %
53 18%
14 16%
25 19%
14 18%
Excited or Could Support (Net) Count Column %
172 59%
48 55%
78 60%
46 61%
q10_12: Hillary Clinton (D) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
294
88
130
76
63 21%
22 25%
29 22%
12 16%
I could support this candidate, but I'm not very enthusiastic about their candidacy Count Column %
110 37%
30 34%
50 38%
30 39%
I could NOT support this candidate Count Column %
107 36%
33 38%
44 34%
30 39%
I don't know enough about this candidate to have an opinion about him/her Count Column %
14 5%
3 3%
7 5%
4 5%
Excited or Could Support (Net) Count Column %
173 59%
52 59%
79 61%
42 55%
q10_11: Bernie Sanders (D) (For each of the following candidates for President, please select which statement best describes your feelings toward that person. ) Sample Size I am excited about this candidate Count Column %
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© 2007 MarketSight LLC Confidential
