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WARNING: Don’t even think of listing your home with another agent until you read this letter. Dear Home Seller, Now that your home is no longer for sale you have received calls and letters from many different agents about your home. Let me be candid. How come these agents weren’t so aggressive on helping you sell your home when it was listed? Here is what happens to homeowners in your situation. Your home didn’t sell and you are looking for answers, right? You want to know what to do this time around to get it sold. Now, I don’t know exactly what you are thinking right now. But, from working with homeowners in your position in the past I know this. When they first listed, their agent was eager and ready to go. They even brought a few buyers by to see the home. And the first week their entire office saw the home. But, after the first month or so they just kind of vanished. And it became apparent that they weren’t that confident they could sell your home. They stopped running ads. It looked like they were thinking, “What’s the use of advertising a home when I won’t even get paid for the advertising?” Here’s what else happened to other home sellers I have talked to. Everyone told them their home didn’t sell because of the price. Truth is price is just one of many factors. Oftentimes their home was competitively priced, and was even the most attractive home on the market. But, a buyer can’t buy a home they don’t even know about, can they? Before you put your home back on the market, you need to know what look for in an agent. Let me give you some pointers. By the time you have finished this letter you’ll know what to look for in an agent (at least you’ll know more about what to look for than the 500 other Columbia & Suwannee County agents want you to know.) You’ll know how to identify those agents that just can’t “get the job done.” Let me spill the beans. All realtors have the same tools. We all have the MLS and work with other agents. But the difference is some agents sell 30 to 100 homes a year, while the agent at the next desk may sell only three. The average agent sells around 3 or 4 homes a year. That is one every 3-4 months. Maybe they sell real estate part time and keep another job to pay the bills. Do they want to pay for advertising when they do real estate just for some extra spending money? And that is my first tip on picking an agent. Hire someone that works full time. We wouldn’t hire a part time attorney, doctor, airline pilot, or home builder, would we? No, because we want them to be serious about their profession and stay up on the latest technologies and strategies. Make sense? Fortunately, homes are still selling. Last quarter in the Columbia-Suwannee County Multiple Listing Service alone, over 212 homes actually sold and closed. That’s not even Copyright 2008 Ben Curry.

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including the new construction homes and new home communities. There are just no buyers? Not the time of year to sell? A buyer bought each one of those homes that sold. The soft South Florida real estate market is hurting your sale? It didn’t hurt 212 other homeowners last quarter! Whatever the reason, those homes sold and yours didn’t. You need an agent with a proven track record and the most aggressive marketing plan. Your agent needs to communicate the benefits your home offers to the public and all potential buyers. Look at the agent’s production. How many other homeowners are entrusting their sale to them. If they have less than 12 listings then obviously not enough other homeowners think they can get the job done. Look at how many listings that agent has on their website. Is there a reason that people are successful? Yes! If the agent you are considering doesn’t have many listings, you may miss out on one of the most powerful marketing secrets realtors have. That is “cross selling.” If a buyer calls on a home and it doesn’t work for them, then your agent can show them their other listings. An agent with over 43 listings for sale will get scores of inquiries from their signs, promotions, and ads they run for their listings.

Is your home similar to any of the ones below? These are the properties I currently have on the market. If a buyer calls on one of them, do you think they might also consider your home? (Put a simple list of all your listings right here. If you are just starting out, or don’t have a lot of listings, put down your company’s listings) Street Number 16517 253 28273 Lot 9 594 258 676 9570 410 231 243 156 308 161 12637 342 563

Street Name Collins St Dockery Ln River Run Rd Austin Way Gwen Lake Ave Robinson Ct Sunview St Old Wire Rd 1st Ave Marlane Pl Gerald Conner Dr Arrow Gl Wise Dr Lighter Gl Tustenuggee Rd Hudson Ln Emerald Lakes Dr

Copyright 2008 Ben Curry.

Price $89,900 $109,900 $135,000 $139,900 $139,900 $175,000 $179,000 $199,000 $199,000 $199,000 $212,500 $212,900 $214,900 $215,000 $225,000 $225,000 $249,900

Acreage 0.2 1.06 1.38 0.27 0 0.5 5 5.19 0.63 0.67 0.52 0.53 0.57 0.51 5.14 0.75 0.5

Property Type House House House House House House House House House House House House House House House House House

Square Feet of Residence 1488 1268 960 1470 1628 1368 1440 1656 3253 2128 1947 1895 1997 1947 1650 1877 2674

City White Springs Lake City Branford Lake City Lake City Lake City Fort White Fort White Jasper Lake City Lake City Lake City Lake City Lake City Fort White Lake City Lake City

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266 153 No # 703 7722 Lot 8 194 284 320 312 304 117 289 305 249 207 163 141 183 Lot 9 Lot 10 Lot 11 Lot 12 No # No # No #

Harris Lake Dr Russwood Terr Bridgewater Terr Blackberry Cir US Hwy. 441 Bambi Ln Granite Ct Granite Ct Granite Ct Granite Ct Granite Ct Granite Ct Granite Ct Granite Ct Granite Ct Granite Ct Granite Ct Granite Ct Granite Ct CR 240 CR 240 CR 240 CR 240 Carpenter Rd 135th Ct CR 252

$275,000 $275,000 $469,900 $509,900 $590,000 $27,500 $48,000 $48,000 $48,000 $48,000 $48,000 $49,000 $49,000 $49,000 $49,000 $49,000 $49,000 $49,000 $49,000 $89,000 $89,000 $89,000 $89,000 $174,900 $190,000 $375,000

0.5 1.2 2.6 4.4 49.5 0.5 0.93 0.94 0.83 1.03 0.82 0.82 0 1.07 0 0 0.82 0.82 0.84 4 4 4 4 20 12.94 2.16

House House House House House Vacant Lot Vacant Lot Vacant Lot Vacant Lot Vacant Lot Vacant Lot Vacant Lot Vacant Lot Vacant Lot Vacant Lot Vacant Lot Vacant Lot Vacant Lot Vacant Lot Vacant Lot Vacant Lot Vacant Lot Vacant Lot Vacant Lot Vacant Lot Vacant Lot

2577 2360 2700 3336 2525

Lake City Lake City Lake City Lake City Lake City Lake City Lake City Lake City Lake City Lake City Lake City Lake City Lake City Lake City Lake City Lake City Lake City Lake City Lake City Lake City Lake City Lake City Lake City Lake City Live Oak Lake City

The buyer that is calling on our listings may be calling from a for sale sign, the Internet, a magazine, or a full page advertisement in the newspaper. If the home they are calling on doesn’t work for what they are looking for, we can “cross sell” them to your home. If the agent you list with doesn’t have a lot of homes to advertise, or promote them aggressively, you won’t see results. A buyer can’t buy a home they don’t know about. You also need to be able to keep up on all the buyers looking at your home. If you don’t hear from your agent after a showing, how do you know that the buyer is being followed up on? If you never heard what buyers thought of your home, things are about to change. Here is why following up on every showing is so important. A buyer might really like your home but have some unanswered questions or concerns. If those don’t get answered properly they may wonder off and buy another home. Check out the agent’s marketing plan. Successful agents have proven methods and strategies to bring you a buyer. You can’t catch a fish unless you’re fishing, and the same thing is true in real estate. If your agent isn’t out there promoting your home to buyers the buyers won’t know about it. Does your agent have a marketing plan to sell your home? Do they have a Copyright 2008 Ben Curry. (Continued on Next Page)

closing checklist to make sure nothing falls thru the cracks? All of these are factors that determine the likelihood of finding the buyer looking for your home. Why should you even call me? J P Booth (who sold his house located at 25013 67th Road in O’brien) had had his home listed for 6 months with one of the local real estate companies. The home didn’t sell. J P was in your same position with a home that he needed to sell. In frustration, he called me and I sold it in 71 days. All the other agents were complaining about how there weren’t any buyers and the market was so slow. I found a buyer and helped him get on with his life and make the move he needed to make. Are you sick and tired of more lousy and pathetic excuses? You shouldn’t have to listen to them whenever you talk to your agent, should you? I didn’t have to make excuses for the sellers detailed below. These are the homes I sold last year. Each one of these homes had a happy seller who was able to move on with their lives and accomplish their goals. (Put a simple list of all your last year’s sales right here. If you are just starting out or don’t have a lot of sales, put down your company’s sales)

John Doe Sales for 2007 $7,433,650 in Transaction Sales Sides for the year. 48 Transaction Sides sold in 2007 Sold 40% of my listings myself versus 7% for the average agent. Listing Sales $22,000 Lot 7 Bambi Lane, Lake City $25,000 Lot 8 Rolamite Glen, Lake City $48,000 262 SW Granite Court, Lake City $50,000 NE Tom Page Place, Lake City $57,000 SW Granite Court, Lake City $92,500 14895 SE 95th Street, White Springs $98,000 Lot 21 101st Drive, Live Oak $134,000 Lot 12 SW Arrow Glen, Lake City $142,000 Lot 11 SW Oakwood Court, Lake City $148,000 15585 44th Street, Live Oak $149,000 519 SW Dante Terrace, Lake City $150,000 277 SE Lindale Glen, Lake City $158,000 Lot 10 SW Oakwood Court, Lake City $159,000 142 SW Willis Place, Lake City $165,000 297 SW Libert Glen, Lake City $168,000 132 SW Crest Point Court, Lake City $169,900 129 SW Willis Place, Lake City Copyright 2008 Ben Curry.

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$170,000 $200,000 $210,000 $220,500 $225,000 $225,000 $225,000 $240,000 $245,000 $305,000

436 SW Chris Terrace, Lake City 414 288th Terrace, Fort White 176 SW Arrow Glen, Lake City 336 SW Beth Drive, Lake City 2810 SW Sante Fe Drive, Fort White 1415 Shady Oak Drive, Jasper 211 NW Bert Ave, Lake City 301 SW Fieldstone Court, Lake City 25013 67th Road, Branford 10663 89th Road, Wellborn

Buyer Sales $15,000 Wall Terrace, Lake City $25,000 Lot 8 Rolamite Glen, Lake City $32,000 Lots 55 & 56 NW 29th Blvd, Jasper $32,000 Lot 21 101st Drive, Live Oak $50,000 NE Tom Page Place, Lake City $98,000 Lot 21 101st Drive, Live Oak $130,500 104 SW Buchanan Drive, Lake City $134,000 Lot 12 SW Arrow Glen, Lake City $142,000 Lot 11 SW Oakwood Court, Lake City $158,000 Lot 10 SW Oakwood Court, Lake City $170,000 436 SW Chris Terrace, Lake City $175,000 13092 225th Road, Live Oak $190,000 104 SE Tudor Glen, Lake City $200,000 414 288th Terrace, Fort White $205,000 226 SW Palawan Glen, Lake City $225,000 2810 SW Sante Fe Drive, Fort White $230,000 633 SW Longleaf Drive, Lake City $240,000 301 SW Fieldstone Court, Lake City $241,250 376 SW Fieldstone Court, Lake City $245,000 25013 67th Road, Branford $295,000 13711 144th Street, Live Oak Please Note: These are not company wide sales that many agents love to quote. These were the sales that I myself sold and closed. See the testimonial below of a satisfied Jim Curry Home Seller. We really needed to sell our home. Another Realtor wasted 6 months with very few showings and NO RESULTS. The Jim Curry Team marketed our home aggressively, kept us informed and got our home SOLD. The Jim Curry Team makes things Happen. Jerry & Elaine Jones - Springfield Estates

Copyright 2008 Ben Curry.

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Here is what you need to do to get your home sold. As you can see above, I have a solid track record of getting homes sold. Now, I don’t want to bore you with fancy statistics or flip charts. I’m not going to talk about how I’m the best, #1 listing agent this month, or give you some memorable jingle about myself. Bottom line, my specialty is in selling homes that other agents were not able to sell. My marketing plan will get your home in front of more buyers than anyone else. I have a track record of selling homes that other agents weren’t able to sell. That is what’s most important to you, isn’t it? You deserve some advice on what to do to get your home sold. Here are a few guarantees I have for sellers in your position.

Guarantee #1 If I don’t bring you an offer acceptable to you within 120 days after listing, I will deduct $200 for my commission for each month after that! I have a marketing plan that I implement for each listing. You’ll hear from me each week telling you what’s going on and more importantly what my team and I are doing to sell your home. I’ll tell you up front how long I expect to take to sell your home. Oftentimes, it will be sold before then.

Guarantee #2 Straight Promises Guarantee I’m not going to tell you how I’m the greatest thing since sliced bread, just to get your listing. I’ll tell you what I can do, when it will get done, and what type of advertising will be done for you home. Then, I’ll go to work to do it and get your home sold. You’ll know up front exactly what is going to happen (and because I’m calling you every week with updates you’ll know it is getting done.) Give me a shot. At least give yourself the opportunity to check me out and see the difference that will get your home sold. You’ll see for yourself that there is a difference. Don’t you deserve a second chance? Find out what I can do to help you. Call me today at 386-755-0100. Or visit my website at www.jimcurryhomes.com. Sincerely, Jim Curry Re/max Professionals Office: 386-755-0100 Cell: 386-365-3669 Copyright 2008 Ben Curry.

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P.S. Your home deserves another chance. Call me today at 386-755-0100 to get it sold. (If your office is particularly competitive, put charts like these here. If not, put in your marketing plan)

2007 Real Estate Office Sales Charts Some firms tout their total sales volume. This may include commercial properties, large 1,000 acre plus vacant land sales in Georgia, office building sales, and other sales they may get. But, these don’t matter to us because we are dealing with a residential sale. Re/max focuses on residential sales and this is where we really excel. And our numbers show it. Re/max was the leading office for overall residential sales in 2007. More importantly, Re/max sold more buyers in 2007 than any other office. Buyers matter more now than ever because everyone needs them. So, the real estate office that deals with the most buyers is the most likely to get your home sold. Real Estate Offices 2007 Residential Sales Breakdow n

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