facebook-advertising-system 07
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THE FACEBOOK ADVERTISING SYSTEM Module 7: Landing Pages
Bob The Teacher Jenkins, Marke(ng Educator
2 CONVERT MORE CLICKS TO CONVERSIONS •
Use LeadPages™ to make high conver6ng landing pages faster, without having to be a professional designer. www.LeadPages.net/nextstep
•
First priority: lead genera6on.
•
Sales pages should be used for Retarge6ng audiences primarily.
3 LANDING PAGE TIPS •
Have a high Call-‐To-‐Ac6on buIon (above the fold).
•
Use a 2-‐step opt-‐in to increase conversions and lower ad costs.
•
Use a different landing page for each Audience/Ad Set you’re going to use.
•
Offer a free giQ that has real value, with a short path to benefit.
4 MORE LANDING PAGE TIPS •
Match Ad imagery and text to landing page imagery and text.
•
Make sure you comply with Facebook Terms of Service.
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Create landing pages that are easy to duplicate, edit, split test, and duplicate.
LEADPAGES™ MAKES CREATING HIGH CONVERTING LANDING PAGES EASY
5
6 MICHAEL HYATT
7 MICHAEL HYATT
8 NANCY JUETTEN
9 AMY PORTERFIELD
10 ROBBINS-MADANES TRAINING
11 JAMA ST. JOHN
12 JAMES WEDMORE
13 JEFF YALDEN
14 JEFF YALDEN
15 CREATING LEADPAGES™ NOTES
16 CREATING LEADPAGES™ NOTES
17 CREATING LEADPAGES™ NOTES
18 SPLIT TESTING NOTES
19 SPLIT TESTING NOTES
20 CREATING LEADBOXES® NOTES
21 KEY REMINDERS •
High conver6ng landing pages are key.
•
Use LeadPages™ to create your landing pages quickly.
•
Add your Custom Audience Pixels to all your landing pages.
•
Add your Leads and Sales Conversion Pixels to the right Thank You pages.
•
Publish your LeadPages™ on our server, or your own server to use your own branding.
•
Use LeadBoxes® to generate leads on blog posts you promote on Facebook.
22
JOIN LEADPAGES NOW Go to www.LeadPages.net/nextstep to become a Pro Annual customer of our so=ware!
THE FACEBOOK ADVERTISING SYSTEM Module 7: Landing Pages
Bob The Teacher Jenkins, Marke(ng Educator
2 CONVERT MORE CLICKS TO CONVERSIONS •
Use LeadPages™ to make high conver6ng landing pages faster, without having to be a professional designer. www.LeadPages.net/nextstep
•
First priority: lead genera6on.
•
Sales pages should be used for Retarge6ng audiences primarily.
3 LANDING PAGE TIPS •
Have a high Call-‐To-‐Ac6on buIon (above the fold).
•
Use a 2-‐step opt-‐in to increase conversions and lower ad costs.
•
Use a different landing page for each Audience/Ad Set you’re going to use.
•
Offer a free giQ that has real value, with a short path to benefit.
4 MORE LANDING PAGE TIPS •
Match Ad imagery and text to landing page imagery and text.
•
Make sure you comply with Facebook Terms of Service.
•
Create landing pages that are easy to duplicate, edit, split test, and duplicate.
LEADPAGES™ MAKES CREATING HIGH CONVERTING LANDING PAGES EASY
5
6 MICHAEL HYATT
7 MICHAEL HYATT
8 NANCY JUETTEN
9 AMY PORTERFIELD
10 ROBBINS-MADANES TRAINING
11 JAMA ST. JOHN
12 JAMES WEDMORE
13 JEFF YALDEN
14 JEFF YALDEN
15 CREATING LEADPAGES™ NOTES
16 CREATING LEADPAGES™ NOTES
17 CREATING LEADPAGES™ NOTES
18 SPLIT TESTING NOTES
19 SPLIT TESTING NOTES
20 CREATING LEADBOXES® NOTES
21 KEY REMINDERS •
High conver6ng landing pages are key.
•
Use LeadPages™ to create your landing pages quickly.
•
Add your Custom Audience Pixels to all your landing pages.
•
Add your Leads and Sales Conversion Pixels to the right Thank You pages.
•
Publish your LeadPages™ on our server, or your own server to use your own branding.
•
Use LeadBoxes® to generate leads on blog posts you promote on Facebook.
22
JOIN LEADPAGES NOW Go to www.LeadPages.net/nextstep to become a Pro Annual customer of our so=ware!
