facebook-advertising-system 09
1
THE FACEBOOK ADVERTISING SYSTEM Module 9: Analysis and Repor(ng
Bob The Teacher Jenkins, Marke(ng Educator
2 KNOW YOUR NUMBERS •
Pay a&en)on to your results to make important decisions
•
Understand which “Alphabet Soup” metrics are keys to bigger profits
•
Revise and scale your most successful campaigns
3 REPORTING
4 REPORTING
5 REPORTING
6 REPORTING
7 CHANGE ATTRIBUTION WINDOW
TRACK ACTIONS DURING SPECIFIC TIME PERIODS
8
9 CHOOSE PERFORMANCE METRICS
10 CHOOSE ENGAGEMENT ACTIONS
11 CHOOSE WEBSITE CONVERSION ACTIONS
12 TRACK CLICKS FOR TRAFFIC VOLUME
13 REVIEW LEFT COLUMN DATA
14 REVIEW RIGHT COLUMNS
COMPARE AMOUNT SPENT TO CONVERSION VALUE
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16 EVALUATE LEADS GAINED
17 SAVE REPORT WITH COLUMNS
18 NAME YOUR SAVED REPORT
19 REVIEW SAVED REPORTS
20 EXPORT REPORT
21 EXPORT REPORT FOR EXCEL OR CSV
22 DRILL DOWN INTO A CAMPAIGN
23 EVALUATE AT AD SET LEVEL
24 EVALUATE AD RESULTS
25 EVALUATE AD PERFORMANCE
26 EVALUATE AD PERFORMANCE
27 LANDING PAGE PERFORMANCE
28 MAKING DECISIONS •
Pause poor performing Campaigns, Ad Sets, and/or Ads
•
Expand your budget and scale up your winning Ad Sets
•
Fine tune your targe)ng and create new Campaigns
•
Check out Audience Insights for new ideas on how to target different groups
29 LEADPAGES™ FACEBOOK PROFIT DASHBOARD
30 TRACKING LIFETIME VALUE •
Use data analy)cs tool for long term measurement
•
Google Analy)cs with conversion goals
•
Advanced recommenda)on: KISSmetrics
31 QUICK REMINDERS •
Paying a&en)on to the right numbers will make a huge difference in the success of your Facebook Adver)sing.
•
Get familiar with the “Alphabet Soup” of Facebook repor)ng.
•
Monitor the metrics of your Campaigns, Ad Sets, and Ads.
•
Make key decisions about which Ad Sets to con)nue, which ones to scale quickly, and which ones to shut down.
•
Keep track of your monthly numbers to meet and then exceed your goals.
32
JOIN LEADPAGES NOW Go to www.LeadPages.net/nextstep to become a Pro Annual customer of our so?ware!
THE FACEBOOK ADVERTISING SYSTEM Module 9: Analysis and Repor(ng
Bob The Teacher Jenkins, Marke(ng Educator
2 KNOW YOUR NUMBERS •
Pay a&en)on to your results to make important decisions
•
Understand which “Alphabet Soup” metrics are keys to bigger profits
•
Revise and scale your most successful campaigns
3 REPORTING
4 REPORTING
5 REPORTING
6 REPORTING
7 CHANGE ATTRIBUTION WINDOW
TRACK ACTIONS DURING SPECIFIC TIME PERIODS
8
9 CHOOSE PERFORMANCE METRICS
10 CHOOSE ENGAGEMENT ACTIONS
11 CHOOSE WEBSITE CONVERSION ACTIONS
12 TRACK CLICKS FOR TRAFFIC VOLUME
13 REVIEW LEFT COLUMN DATA
14 REVIEW RIGHT COLUMNS
COMPARE AMOUNT SPENT TO CONVERSION VALUE
15
16 EVALUATE LEADS GAINED
17 SAVE REPORT WITH COLUMNS
18 NAME YOUR SAVED REPORT
19 REVIEW SAVED REPORTS
20 EXPORT REPORT
21 EXPORT REPORT FOR EXCEL OR CSV
22 DRILL DOWN INTO A CAMPAIGN
23 EVALUATE AT AD SET LEVEL
24 EVALUATE AD RESULTS
25 EVALUATE AD PERFORMANCE
26 EVALUATE AD PERFORMANCE
27 LANDING PAGE PERFORMANCE
28 MAKING DECISIONS •
Pause poor performing Campaigns, Ad Sets, and/or Ads
•
Expand your budget and scale up your winning Ad Sets
•
Fine tune your targe)ng and create new Campaigns
•
Check out Audience Insights for new ideas on how to target different groups
29 LEADPAGES™ FACEBOOK PROFIT DASHBOARD
30 TRACKING LIFETIME VALUE •
Use data analy)cs tool for long term measurement
•
Google Analy)cs with conversion goals
•
Advanced recommenda)on: KISSmetrics
31 QUICK REMINDERS •
Paying a&en)on to the right numbers will make a huge difference in the success of your Facebook Adver)sing.
•
Get familiar with the “Alphabet Soup” of Facebook repor)ng.
•
Monitor the metrics of your Campaigns, Ad Sets, and Ads.
•
Make key decisions about which Ad Sets to con)nue, which ones to scale quickly, and which ones to shut down.
•
Keep track of your monthly numbers to meet and then exceed your goals.
32
JOIN LEADPAGES NOW Go to www.LeadPages.net/nextstep to become a Pro Annual customer of our so?ware!
