FALL/WINTER 2014 MEDIA CAMPAIGN

FALL/WINTER  2014  MEDIA  CAMPAIGN MESSAGE FLIGHT  DATES  (WEEKS  OF) TELEVISION  BUY Spot  Cable  &  Broadcast Spot  Broadcast Regional  CTVnet

LABOR 8/27

9/1

EDUCATION 9/8

9/15

HUNGER

9/22

9/29

10/6

10/13

10/20

ADVENT 10/27

11/3

11/10

11/17

11/24

12/1

12/8

12/15 12/22-­‐23

24  Markets* 24  Markets*  65  Markets**

DIGITAL  BUY National  Buy

National  Buy

National  Buy  &  24  Markets

National  Buy  &  24  Markets

National  Buy

National  Buy

National  Buy

National  Buy

National  Buy

National  Buy

24  Markets

24  Markets

National  Buy

National  Buy National  Buy

*  Spot  TV  Markets  (24):     Broadcast  and/or  cable  TV   that  is  purchased/runs  by   individual  DMA

**  CTVNet  Markets  (65): Regional  cable  TV  network   that  is  purchased  by  region   and  runs  across  all  DMAs as  listed (Those  noted  in  red  are  also on  the  Spot  TV  Market  list)

National  Buy

National  Buy

National  Buy

National  Buy

National  Buy

National  Buy

National  Buy

National  Buy

National  Buy

National  Buy

National  Buy

National  Buy

National  Buy

National  Buy

Atlanta,  Baltimore,  Birmingham,  Cedar  Rapids,  Champaign  IL,  Charleston-­‐Huntington,  Charleston  SC,  Charlotte,  Columbus  OH,  Des   Moines,  Flint-­‐Saginaw,  Greensboro,  Greenville-­‐N.Bern-­‐Washington,  Greenville-­‐Spartanburg,  Little  Rock-­‐Pine  Bluff,  Louisville,  Mobile-­‐ Pensacoloa,  Nashville,  Pittsburgh,  Roanoke-­‐Lynchburg,  Syracuse,  Tulsa,  Wichita-­‐Hutchinson,  Wilkes  Barre-­‐Scranton West SF-­‐Oakland-­‐San  Jose Los  Angeles San  Diego Sacramento-­‐Stockton-­‐      Modesto Reno Fresno-­‐Visalia Bakersfield Monterey-­‐Salinas

MidWest Indianapolis Milwaukee Detroit Lansing Champaign Cleveland Columbus Chicago Grand  Rapids-­‐      Kalamazoo-­‐      Battle  Creek Green  Bay-­‐Appleton Dayton Flint-­‐Saginaw-­‐Bay  City South  Bend-­‐Elkhart Madison Toledo

Southwest San  Antonio Dallas-­‐Ft.  Worth Houston Kansas  City,  KS/MO Oklahoma  City St.  Louis Austin Little  Rock-­‐Pine  Bluff Tulsa Lubbock Wichita-­‐Hutchinson  Plus El  Paso Ft.  Smith-­‐Fayetteville-­‐      Springdale-­‐      Rodgers,  AR Topeka,  KS Midland/Odessa

Southeast Atlanta West  Palm  Beach-­‐Ft.  Pierce Miami Jacksonville Charlotte Orlando-­‐Daytona        Beach-­‐Melbourne Raleigh-­‐Durham Columbia,  SC Nashville,  TN Memphis New  Orleans Greenville-­‐Spartanburg Mobile,  AL Louisville Baton  Rouge Jackson,  MS Birmingham

East Hartford-­‐      Wallingford-­‐      New  Haven