Thermo-Struck - proposed Media Campaign
TO INTERVIEW KIM McCOSKER PLEASE CONTACT: Kate Guiver | PR and Marketing | 4 Ingredients Tel: 0412 639 136 Email: [email protected] HIGH-RES IMAGES AND RECIPES ARE AVAILABLE FOR MEDIA USE Thermo-Struck is self-published, distributed by Simon & Schuster, Sydney Australia.
Thermo-Struck - proposed Media Campaign NATIONAL TELEVISION A Current Affair (Channel 9): Thermo-Recipes: One size fits all! Mornings (Channel 9): Recipe to work with Thermo appliance. PRINT TAKE 5 Magazine: Recipe extract and Editorial; Signed cookbook giveaway
ONLINE FACEBOOK Page (approaching 550,000 fans) Thermo-Struck Online Campaign and Promotion including: Thermo-Struck Recipe Extracts and Features Thermo-appliance Kitchen Wisdom and Tips Kim McCosker’s 'Get ready for Spring' Cooking
FACEBOOK Page Major media mentions and shares. BLOGGERS: Kitchen, Mummy, Housewives E-MAGS: KIDS Magazine, Parent and Children Mags
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RADIO Regular weekly radio interviews, featuring recipes from Thermo-Struck. Plus contacts from major city, regional stations including Major CITY Stations 4BC Brisbane 2UE and 2GB Sydney 3AW Melbourne 7LA Launceston (plus look at securing 7HO Hobart Interview) 5aa Adelaide Perth 6PR Major REGIONAL Stations nationwide: ABC Radio Stations (Bundaberg, Gold Coast, Brisbane) ABC Statewide Victoria 2DU Dubbo Sea FM Fraser Coast
Including REGULAR WEEKLY SEGEMENTS on:
Hope FM Sydney MIX FM Townsville 4CA Cairns 4RO Rockhampton 4MK Mackay 4GR Toowoomba 96.5 Family Brisbane
NEWSPRINT Major CITY Papers Sun Herald Sun Melbourne Sunday Telegraph Sydney SA Life Newcastle Herald
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The West Australian, Perth Major REGIONAL Papers APN Newspapers: 88 publications featuring ‘Mid-week Meal’ ideas including; Cairns, Townsville, Mackay, Rockhampton, Bundaberg, Gympie, Sunshine Coast, Toowoomba, Warwick, Tweed Heads, Ipswich, Grafton, Mt Isa, Northern Rivers, Ballina, Lismore, Byron Bay, South Burnett Times, Northern & Central Burnett Times All other daily and weekly papers around the country are also mailed and offered free extracts.
PUBLIC APPEARANCES P&O CRUISE SHIPS Lifestyle Cruises departs Brisbane 8th August – Cooking Demonstrations 2 x shows each cruise – 600 people each cruise audience. CAIRNS SHOPPING CENTRE Week long cooking demonstration featuring two sessions per day Monday - Saturday. Radio and press to support. Thermo-Struck will be given coverage or sold via retail outlets (pending final appearance dates late July/early August TBA). EXPOs and other appearances will be scheduled closer to time.
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Thermo-Struck - proposed Media Campaign NATIONAL TELEVISION A Current Affair (Channel 9): Thermo-Recipes: One size fits all! Mornings (Channel 9): Recipe to work with Thermo appliance. PRINT TAKE 5 Magazine: Recipe extract and Editorial; Signed cookbook giveaway
ONLINE FACEBOOK Page (approaching 550,000 fans) Thermo-Struck Online Campaign and Promotion including: Thermo-Struck Recipe Extracts and Features Thermo-appliance Kitchen Wisdom and Tips Kim McCosker’s 'Get ready for Spring' Cooking
FACEBOOK Page Major media mentions and shares. BLOGGERS: Kitchen, Mummy, Housewives E-MAGS: KIDS Magazine, Parent and Children Mags
1
RADIO Regular weekly radio interviews, featuring recipes from Thermo-Struck. Plus contacts from major city, regional stations including Major CITY Stations 4BC Brisbane 2UE and 2GB Sydney 3AW Melbourne 7LA Launceston (plus look at securing 7HO Hobart Interview) 5aa Adelaide Perth 6PR Major REGIONAL Stations nationwide: ABC Radio Stations (Bundaberg, Gold Coast, Brisbane) ABC Statewide Victoria 2DU Dubbo Sea FM Fraser Coast
Including REGULAR WEEKLY SEGEMENTS on:
Hope FM Sydney MIX FM Townsville 4CA Cairns 4RO Rockhampton 4MK Mackay 4GR Toowoomba 96.5 Family Brisbane
NEWSPRINT Major CITY Papers Sun Herald Sun Melbourne Sunday Telegraph Sydney SA Life Newcastle Herald
2
The West Australian, Perth Major REGIONAL Papers APN Newspapers: 88 publications featuring ‘Mid-week Meal’ ideas including; Cairns, Townsville, Mackay, Rockhampton, Bundaberg, Gympie, Sunshine Coast, Toowoomba, Warwick, Tweed Heads, Ipswich, Grafton, Mt Isa, Northern Rivers, Ballina, Lismore, Byron Bay, South Burnett Times, Northern & Central Burnett Times All other daily and weekly papers around the country are also mailed and offered free extracts.
PUBLIC APPEARANCES P&O CRUISE SHIPS Lifestyle Cruises departs Brisbane 8th August – Cooking Demonstrations 2 x shows each cruise – 600 people each cruise audience. CAIRNS SHOPPING CENTRE Week long cooking demonstration featuring two sessions per day Monday - Saturday. Radio and press to support. Thermo-Struck will be given coverage or sold via retail outlets (pending final appearance dates late July/early August TBA). EXPOs and other appearances will be scheduled closer to time.
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