Foodtopia – the perfect place for food

Foodtopia – the perfect place for food Invitation. Event. Marketing material.

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One Night in Frankfurt Event @ MyZeil

>75 national & international food concepts attended

> 20 journalists

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One Night in Frankfurt Event @ MyZeil

Setting: urban gardening & vintage industry

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One Night in Frankfurt Event @ MyZeil

Marc Blum: Director Creative Design

Jonathan Doughty: Head of EMEA Foodservice

Klaus Striebich: Managing Director Leasing

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One Night in Frankfurt Event @ MyZeil

Presentation through Virtual Reality glasses

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One Night in Frankfurt Event @ MyZeil

Food & Drinks

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One Night in Frankfurt Event @ MyZeil

Networking & personal conversations

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One Night in Frankfurt Aftershow party @ VaiVai

Networking, food & drinks

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One Night in Frankfurt Event @ MyZeil

Invitation, magazine, website & giveaways

Tenant feedback

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Media feedback …all positive!

“MyZeil is refurbishing and will open up a movie theater”

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Media feedback …all positive!

“Frankfurt‘s getting a new premium movie theatre”

“That‘s how colorful MyZeil will be” 12

Media feedback …all positive! Total reach: 5.05 million

40 articles on- and offline

„Frankfurt‘s getting a new premium movie theatre“ Advertising equivalent value: €200,000

“That‘s how colorful MyZeil will be” 13

Social Media Facebook, Twitter, Instagram

Social media reach: 250,000

Response social networks: 3,500 14

Social Media Facebook, Twitter, Instagram

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