FROM REVOLUTION TO RENAISSANCE
FROM REVOLUTION TO RENAISSANCE
SUSTAINABLE BRANDS LONDON NOVEMBER 18-19, 2013 | LONDON, UK
www.SustainableBrandsLondon.com
www.SustainableBrandsLondon.com
INTRODUCTION The leading brands of the future will be the ones that endure and thrive by embedding sustainability principles into everything they do. Building them takes a new kind of thinking – bringing new groups of collaborators together and using a novel set of tools. Sustainable Brands® is the global learning and collaboration community that is dedicated to leveraging this new thinking that drives innovation leading to enhanced business and brand value.
This November, the community convenes a remarkably diverse set of change agents from distinguished brands such as Unilever, Royal DSM, Natura, and MARS, along with thought leaders from Guardian Sustainable Business, Oxfam, Dragon Rouge, Forum for the Future, and more. The agenda in London explores the implications of sustainability innovation for brand strategists, marketing executives and sustainability professionals and identifies techniques for creating, measuring and communicating brand value.
The meaning and measure of business success is changing fast and the Sustainable Brands® community is here to provide the latest market intelligence and exemplary case studies to speed up your own journey. Join us for Sustainable Brands London on November 18-19 and discover how unleashing the best of our human ingenuity and innovation can change the shape of business, and with it, the world.
www.SustainableBrandsLondon.com
WHAT DO PEOPLE SAY ABOUT SB CONFERENCES? “It was a great conference and I came out totally inspired. I met so many people and am already continuing our conversations. What a great event. Looking forward to next year.” – Lyell Clarke, President & CEO, Clarke
“This was my first experience with a Sustainable Brands Conference and I found it to be unexpectedly unique ... part revival, without being hokey. The community convening there is surprisingly informed, influential, sincere, open and excited about collaborating to build a flourishing future. I look forward to expanding our relationship with Sustainable Brands from here.”
“First, I want to let you know how much I appreciate the incredible work you are doing, and especially, the beautiful, collaborative world you create for the SB conference. For me, this year was just as valuable, just as impressive, and just as inspiring as last year’s conference. Perhaps even more so, as I was able to see firsthand the progress that has been made in just one year’s time, and to meet even more people who are trying to make a difference. I have never experienced anything like the event you have created, and it has changed my expectation of what’s possible. My deepest gratitude to you and all the people on your team who created this year’s success.” – June Holder, Manager, Sustainability Communications, UPS
– David Bennett, VP, Corporate Partnerships, National Geographic
“I hope you’ve slumbered deeply! Many thanks for another outstanding conference. The caliber of people, the thought leadership, discussions and organization were fantastic. You and your team are class and brains all the way!”
“SB once again exceeded my expectations as each day I thought to myself, ‘I am so glad I am here.’ Here are a few things that truly differentiate SB for me from the other conferences I regularly attend: 1) speakers stay beyond their speech and continue to participate in the ongoing dialogue; 2) SB is an open conversation that just keeps going and people at all levels are willing to engage; 3) I can go back to work with at least a few ideas of things I can do immediately; 4) More ideas are generated for me, even in indirect relation to our business, here than anyplace else.” – Leilani C. Latimer, Director, Sustainability Initiatives, Sabre Holdings
– Olivia Khalili, Sr. Partnerships Manager, Ashoka
www.SustainableBrandsLondon.com
WHAT YOU WILL LEARN AT SB LONDON • How and why multiple stakeholders are evolving their perceptions of corporate and product-level brands, and how to capitalize on the change through smartly-positioned brand innovation and effective communications around sustainability attributes • Why the rise of an emphatic civilization carrying the next industrial revolution is not an exaggeration, and how to profit from re-framing your business model around meaning and purpose • What applied lessons cognitive science is teaching business on effective storytelling, cultural memes and gamification for behavior change, and how to apply those lessons to drive sales • Who is building successful, collaborative cross-sector partnerships, and how they’ve set down spears to build a productive relationship • Why disruptive social entrepreneurs are here to stay, and how to follow and/or engage them, and the loyal communities they are building, in times of economic crises and dismal employment outlooks • How to use the right data and framing to build compelling ROI cases and sell sustainability-inspired product and brand innovation internally • How to leverage effective product and service design principles with an eye towards embedded social and environmental benefits • What momentum exists around global sourcing risks and how to leverage visions of global brands nurturing thriving local economies • How 3D printing, the Internet of Things and Big Data can serve as powerful allies to brand strategists and marketing/communications executives • You’ll find a full year’s worth of other thought-provoking, insightful, and tangible ideas for becoming a sustainable brand leader at SB London – plus be able to discuss them in depth!
www.SustainableBrandsLondon.com
WHO ATTENDS SB LONDON? Last year, hundreds of sustainable brand leaders such as Unilever, Adidas, Coca-Cola, Kingfisher, Philips, MARS joined us for our first year in London, to discuss how better brands will shape the future by keeping tabs on the ever-evolving playing field, and this year we continue our community’s global conversation about the collective journey From Revolution to Renaissance in brand building for an abundant future. Here is a brief look at just some of those thought & practice leaders who have already made plans to attend.
www.SustainableBrandsLondon.com
FEATURED SPEAKERS The brief for SB London is to deliver for the UK and Europe a world-class faculty of thought-leaders and practitioners who feature in the vanguard of the sustainable brand revolution. Compiling this elite set of speakers would not have been possible without the guidance of our esteemed Advisory Board and details of the programme will be announced here online, along with presenter roster particulars - do please check back regularly for updates. You’ll find a full year’s worth of thought-provoking, insightful, and tangible ideas and strategies for becoming a sustainable brand leader at SB London:
Geraldine O’Grady Global Platform Manager, Convenient Coffee & Sustainability, Mondelez International
Dax Lovegrove Head of Business & Industry Relations, WWF UK
Bella Vuillermoz Director of Bigger Picture, BskyB
Bob Gordon Do the Right Thing Manager, Nando’s
Anna Adriani Global PR Director & Chief Sustainability Officer, Illycaffé
Benoit Beaufils Business Humanizer & Founding Partner, Innate Motion
Graham Seabrook Global Services & Business Transfomation, BT
Carmel McQuaid Climate Change Manager, Marks & Spencer
www.SustainableBrandsLondon.com
FEATURED SPEAKERS
John Gerzema Author of Spend Shift and The Athena Doctrine
Gail Klintworth Chief Sustainability Officer, Unilever
Denise Alves Director of Sustainability, Natura
Daniel Vennard Global Brand Sustainability Director, MARS
Jo Confino Executive Editor, Guardian Sustainable Business
Jacobine DasGupta Corporate Sustainability Manager, Royal DSM
Laura Storm Executive Director, Sustainia
Stuart Singleton-White Senior Manager External Communications, Europe and Australia, Rainforest Alliance
www.SustainableBrandsLondon.com
DAY 1 - MONDAY, 18TH NOVEMBER 8.00 AM BREAKFAST
12:00 - 2:00 PM: LUNCH - SOLUTIONS EXPO OPEN
9.00 AM –10.30 AM MORNING PLENARIES
2.00 PM – 3.00 PM BREAKOUT DISCUSSION SESSIONS
WELCOME AND OPENING REMARKS
TRACK: ENABLING BUSINESS & CULTURE SHIFT
KoAnn Vikoren Skrzyniarz, Founder & CEO, Sustainable Brands
THE BUSINESS OPPORTUNITY - NEW HIGHLIGHTS FROM GLOBAL AND EUROPEAN MARKET RESEARCH
OPENING MC REMARKS
Jo Confino, Executive Editor, Guardian Sustainable Business
SHIFTING CONSUMER VALUES AND IMPLICATIONS TO YOUR BRAND
John Gerzema, Author, Spend Shift and The Athena Doctrine
MEASURING MEANING: THE EVOLUTION OF BRAND VALUE AND WHAT TO DO ABOUT IT
TRACK: BRAND STRATEGY & COMMUNICATION
SPECIFIC TOOLS AND PROCESSES FOR EMBEDDING PURPOSE INTO BRAND TRACK: SUSTAINABLE PRODUCT DESIGN & DELIVERY
NEW MODELS IN RECLAIMING AND AVOIDING WASTE 3.00 PM – 3.30 PM NETWORKING BREAK
Denise Turner, Head of Intelligence, Havas Media Group
3.30 PM – 4.30 PM BREAKOUT DISCUSSION SESSIONS
THE REVOLUTION IS OVER: LET THE ‘BUSINESS IS BEAUTIFUL’ RENAISSANCE BEGIN
TRACK: ENABLING BUSINESS & CULTURE SHIFT
Dorothy Mackenzie, Chairman, Dragon Rouge
RE-PROGRAMMING FUNDAMENTAL UNITS OF CULTURE
10.30 AM – 11.00 AM NETWORKING BREAK
TRACK: BRAND STRATEGY & COMMUNICATION
11.00 AM – 12.30 PM MORNING PLENARIES, CONTINUED
FOUND IN TRANSLATION: THE FUTURE OF ROI AND IMPLICATIONS FOR THE C-SUITE
THREE LEVELS OF BRAND ENGAGEMENT IN SUSTAINABILITY INNOVATION TRACK: SUSTAINABLE PRODUCT DESIGN & DELIVERY
INNOVATION IN PRODUCT DELIVERY
John Elkington, Founding Partner & Executive Chairman, Volans
4:45 - 5:45 PM: EVENING PLENARY
A conversation with: Marie-Claire Daveau, Chief Sustainability Officer & Head of International Institutional Affairs, Kering (parent company of PUMA, Gucci, Stella McCartney and multiple other brands)
INNOVATION OPEN FINALS
LEVERAGING POSITIVE PSYCHOLOGY TO UNDERSTAND AND INFLUENCE CONSUMER BEHAVIOR
Sustainable Brands Innovation Open Finalists 5:30 - 7:00 PM: RECEPTION & BOOTH CRAWL
Marc Mathieu, Global SVP of Marketing, Unilever
ENABLING MARKET SECTOR SHIFTS: A GAME-CHANGING BRAND CASE Denise Alves, Director of Sustainability, Natura
DREAM IN A BOX Julian Borra, Global Creative Strategic Partner, China Dream and UK Dream
www.SustainableBrandsLondon.com
DAY 2 - TUESDAY, 19TH NOVEMBER 8.00 AM BREAKFAST
12:00 - 2:00 PM: SOLUTIONS EXPO OPEN
9.00 AM - 10.30 AM MORNING PLENARIES
12.30 PM - 2.00 PM LUNCH
OPENING MC REMARKS
2.00 PM - 3.00 PM BREAKOUT DISCUSSION SESSIONS
Rob Cameron, Executive Director, SustainAbility
TRACK: ENABLING BUSINESS & CULTURE SHIFT
FROM BASIC PERCEPTION SHIFT TO AN ACTIVIST BRAND: TWO INSTRUCTIVE CASE STUDIES Stuart Singleton-White, Senior Manager External Communications, Europe & Australia, Rainforest Alliance Leading nominations for discussion partners: Kenco and Lush
UNDERSTANDING PURCHASING BEHAVIOR, AND HOW SUSTAINABILITY ATTRIBUTES PLAY TRACK: BRAND STRATEGY & COMMUNICATION
THE ‘GREENHUSH’ PROBLEM: WHY SUSTAINABILITY COMMUNICATIONS AREN’T MORE ASSERTIVE, AND WHAT TO DO ABOUT IT
COMMUNICATING A FUNDAMENTAL SHIFT IN CORE PRODUCT OFFERINGS
TRACK: SUSTAINABLE PRODUCT DESIGN & DELIVERY
BMW
DELIVERING TRUST THROUGH SHARED VALUE
PEOPLE PERSPECTIVES IN SUSTAINABLE INNOVATION
3.00 PM – 3.30 PM NETWORKING BREAK
Jacobine DasGupta, Corporate Sustainability Manager, Royal DSM
3.30 PM – 4.30 PM BREAKOUT DISCUSSION SESSIONS
10.30 AM –11.00 AM NETWORKING BREAK
TRACK: ENABLING BUSINESS & CULTURE SHIFT
11.00 AM - 12.30 PM MORNING PLENARIES, CONTINUED
THE WAY TO FUTURISTIC, RESTORATIVE, NET POSITIVE BUSINESS
CAUSE MARKETING AND BEYOND: TANGIBLE RESULTS FROM THREE “IN THE MARKET” BRANDS Daniel Vennard, Global Brand Sustainability Director, MARS
USING YOUR VALUE NETWORK TO BRING INNOVATION TO LIFE Leading Nomination: BASF
WHAT’S BREWING: EMBEDDING A UNIFIED BUSINESS CASE APPROACH TO DRIVE PRODUCT, BRAND, MARKETING AND OPERATIONS AT THE SAME TIME
TRACK: BRAND STRATEGY & COMMUNICATION
ENGAGEMENT THROUGH SOCIAL MEDIA, STORYTELLING AND INTERACTIVE DESIGN TRACK: SUSTAINABLE PRODUCT DESIGN & DELIVERY
CREATING A DEEPER CONNECTION TO THE SOURCE 4:45 - 5:30 PM: EVENING PLENARY
LISTENING SESSION: WHAT’S MISSING IN THE CONVERSATION? WHAT’S NEXT?
Jim Hanna, Director, Environmental Impact, Starbucks
DISRUPTIVE INNOVATION AND THE RISE OF THE VALUES-BASED ECONOMY Sean Ansett, Chief Sustainability Officer, Fairphone
LEADING THE BIG SHIFT Gail Klintworth, Chief Sustainability Officer, Unilever
www.SustainableBrandsLondon.com
www.SustainableBrandsLondon.com www.SustainableBrandsLondon.com
SUSTAINABLE BRANDS LONDON NOVEMBER 18-19, 2013 | LONDON, UK
www.SustainableBrandsLondon.com
www.SustainableBrandsLondon.com
INTRODUCTION The leading brands of the future will be the ones that endure and thrive by embedding sustainability principles into everything they do. Building them takes a new kind of thinking – bringing new groups of collaborators together and using a novel set of tools. Sustainable Brands® is the global learning and collaboration community that is dedicated to leveraging this new thinking that drives innovation leading to enhanced business and brand value.
This November, the community convenes a remarkably diverse set of change agents from distinguished brands such as Unilever, Royal DSM, Natura, and MARS, along with thought leaders from Guardian Sustainable Business, Oxfam, Dragon Rouge, Forum for the Future, and more. The agenda in London explores the implications of sustainability innovation for brand strategists, marketing executives and sustainability professionals and identifies techniques for creating, measuring and communicating brand value.
The meaning and measure of business success is changing fast and the Sustainable Brands® community is here to provide the latest market intelligence and exemplary case studies to speed up your own journey. Join us for Sustainable Brands London on November 18-19 and discover how unleashing the best of our human ingenuity and innovation can change the shape of business, and with it, the world.
www.SustainableBrandsLondon.com
WHAT DO PEOPLE SAY ABOUT SB CONFERENCES? “It was a great conference and I came out totally inspired. I met so many people and am already continuing our conversations. What a great event. Looking forward to next year.” – Lyell Clarke, President & CEO, Clarke
“This was my first experience with a Sustainable Brands Conference and I found it to be unexpectedly unique ... part revival, without being hokey. The community convening there is surprisingly informed, influential, sincere, open and excited about collaborating to build a flourishing future. I look forward to expanding our relationship with Sustainable Brands from here.”
“First, I want to let you know how much I appreciate the incredible work you are doing, and especially, the beautiful, collaborative world you create for the SB conference. For me, this year was just as valuable, just as impressive, and just as inspiring as last year’s conference. Perhaps even more so, as I was able to see firsthand the progress that has been made in just one year’s time, and to meet even more people who are trying to make a difference. I have never experienced anything like the event you have created, and it has changed my expectation of what’s possible. My deepest gratitude to you and all the people on your team who created this year’s success.” – June Holder, Manager, Sustainability Communications, UPS
– David Bennett, VP, Corporate Partnerships, National Geographic
“I hope you’ve slumbered deeply! Many thanks for another outstanding conference. The caliber of people, the thought leadership, discussions and organization were fantastic. You and your team are class and brains all the way!”
“SB once again exceeded my expectations as each day I thought to myself, ‘I am so glad I am here.’ Here are a few things that truly differentiate SB for me from the other conferences I regularly attend: 1) speakers stay beyond their speech and continue to participate in the ongoing dialogue; 2) SB is an open conversation that just keeps going and people at all levels are willing to engage; 3) I can go back to work with at least a few ideas of things I can do immediately; 4) More ideas are generated for me, even in indirect relation to our business, here than anyplace else.” – Leilani C. Latimer, Director, Sustainability Initiatives, Sabre Holdings
– Olivia Khalili, Sr. Partnerships Manager, Ashoka
www.SustainableBrandsLondon.com
WHAT YOU WILL LEARN AT SB LONDON • How and why multiple stakeholders are evolving their perceptions of corporate and product-level brands, and how to capitalize on the change through smartly-positioned brand innovation and effective communications around sustainability attributes • Why the rise of an emphatic civilization carrying the next industrial revolution is not an exaggeration, and how to profit from re-framing your business model around meaning and purpose • What applied lessons cognitive science is teaching business on effective storytelling, cultural memes and gamification for behavior change, and how to apply those lessons to drive sales • Who is building successful, collaborative cross-sector partnerships, and how they’ve set down spears to build a productive relationship • Why disruptive social entrepreneurs are here to stay, and how to follow and/or engage them, and the loyal communities they are building, in times of economic crises and dismal employment outlooks • How to use the right data and framing to build compelling ROI cases and sell sustainability-inspired product and brand innovation internally • How to leverage effective product and service design principles with an eye towards embedded social and environmental benefits • What momentum exists around global sourcing risks and how to leverage visions of global brands nurturing thriving local economies • How 3D printing, the Internet of Things and Big Data can serve as powerful allies to brand strategists and marketing/communications executives • You’ll find a full year’s worth of other thought-provoking, insightful, and tangible ideas for becoming a sustainable brand leader at SB London – plus be able to discuss them in depth!
www.SustainableBrandsLondon.com
WHO ATTENDS SB LONDON? Last year, hundreds of sustainable brand leaders such as Unilever, Adidas, Coca-Cola, Kingfisher, Philips, MARS joined us for our first year in London, to discuss how better brands will shape the future by keeping tabs on the ever-evolving playing field, and this year we continue our community’s global conversation about the collective journey From Revolution to Renaissance in brand building for an abundant future. Here is a brief look at just some of those thought & practice leaders who have already made plans to attend.
www.SustainableBrandsLondon.com
FEATURED SPEAKERS The brief for SB London is to deliver for the UK and Europe a world-class faculty of thought-leaders and practitioners who feature in the vanguard of the sustainable brand revolution. Compiling this elite set of speakers would not have been possible without the guidance of our esteemed Advisory Board and details of the programme will be announced here online, along with presenter roster particulars - do please check back regularly for updates. You’ll find a full year’s worth of thought-provoking, insightful, and tangible ideas and strategies for becoming a sustainable brand leader at SB London:
Geraldine O’Grady Global Platform Manager, Convenient Coffee & Sustainability, Mondelez International
Dax Lovegrove Head of Business & Industry Relations, WWF UK
Bella Vuillermoz Director of Bigger Picture, BskyB
Bob Gordon Do the Right Thing Manager, Nando’s
Anna Adriani Global PR Director & Chief Sustainability Officer, Illycaffé
Benoit Beaufils Business Humanizer & Founding Partner, Innate Motion
Graham Seabrook Global Services & Business Transfomation, BT
Carmel McQuaid Climate Change Manager, Marks & Spencer
www.SustainableBrandsLondon.com
FEATURED SPEAKERS
John Gerzema Author of Spend Shift and The Athena Doctrine
Gail Klintworth Chief Sustainability Officer, Unilever
Denise Alves Director of Sustainability, Natura
Daniel Vennard Global Brand Sustainability Director, MARS
Jo Confino Executive Editor, Guardian Sustainable Business
Jacobine DasGupta Corporate Sustainability Manager, Royal DSM
Laura Storm Executive Director, Sustainia
Stuart Singleton-White Senior Manager External Communications, Europe and Australia, Rainforest Alliance
www.SustainableBrandsLondon.com
DAY 1 - MONDAY, 18TH NOVEMBER 8.00 AM BREAKFAST
12:00 - 2:00 PM: LUNCH - SOLUTIONS EXPO OPEN
9.00 AM –10.30 AM MORNING PLENARIES
2.00 PM – 3.00 PM BREAKOUT DISCUSSION SESSIONS
WELCOME AND OPENING REMARKS
TRACK: ENABLING BUSINESS & CULTURE SHIFT
KoAnn Vikoren Skrzyniarz, Founder & CEO, Sustainable Brands
THE BUSINESS OPPORTUNITY - NEW HIGHLIGHTS FROM GLOBAL AND EUROPEAN MARKET RESEARCH
OPENING MC REMARKS
Jo Confino, Executive Editor, Guardian Sustainable Business
SHIFTING CONSUMER VALUES AND IMPLICATIONS TO YOUR BRAND
John Gerzema, Author, Spend Shift and The Athena Doctrine
MEASURING MEANING: THE EVOLUTION OF BRAND VALUE AND WHAT TO DO ABOUT IT
TRACK: BRAND STRATEGY & COMMUNICATION
SPECIFIC TOOLS AND PROCESSES FOR EMBEDDING PURPOSE INTO BRAND TRACK: SUSTAINABLE PRODUCT DESIGN & DELIVERY
NEW MODELS IN RECLAIMING AND AVOIDING WASTE 3.00 PM – 3.30 PM NETWORKING BREAK
Denise Turner, Head of Intelligence, Havas Media Group
3.30 PM – 4.30 PM BREAKOUT DISCUSSION SESSIONS
THE REVOLUTION IS OVER: LET THE ‘BUSINESS IS BEAUTIFUL’ RENAISSANCE BEGIN
TRACK: ENABLING BUSINESS & CULTURE SHIFT
Dorothy Mackenzie, Chairman, Dragon Rouge
RE-PROGRAMMING FUNDAMENTAL UNITS OF CULTURE
10.30 AM – 11.00 AM NETWORKING BREAK
TRACK: BRAND STRATEGY & COMMUNICATION
11.00 AM – 12.30 PM MORNING PLENARIES, CONTINUED
FOUND IN TRANSLATION: THE FUTURE OF ROI AND IMPLICATIONS FOR THE C-SUITE
THREE LEVELS OF BRAND ENGAGEMENT IN SUSTAINABILITY INNOVATION TRACK: SUSTAINABLE PRODUCT DESIGN & DELIVERY
INNOVATION IN PRODUCT DELIVERY
John Elkington, Founding Partner & Executive Chairman, Volans
4:45 - 5:45 PM: EVENING PLENARY
A conversation with: Marie-Claire Daveau, Chief Sustainability Officer & Head of International Institutional Affairs, Kering (parent company of PUMA, Gucci, Stella McCartney and multiple other brands)
INNOVATION OPEN FINALS
LEVERAGING POSITIVE PSYCHOLOGY TO UNDERSTAND AND INFLUENCE CONSUMER BEHAVIOR
Sustainable Brands Innovation Open Finalists 5:30 - 7:00 PM: RECEPTION & BOOTH CRAWL
Marc Mathieu, Global SVP of Marketing, Unilever
ENABLING MARKET SECTOR SHIFTS: A GAME-CHANGING BRAND CASE Denise Alves, Director of Sustainability, Natura
DREAM IN A BOX Julian Borra, Global Creative Strategic Partner, China Dream and UK Dream
www.SustainableBrandsLondon.com
DAY 2 - TUESDAY, 19TH NOVEMBER 8.00 AM BREAKFAST
12:00 - 2:00 PM: SOLUTIONS EXPO OPEN
9.00 AM - 10.30 AM MORNING PLENARIES
12.30 PM - 2.00 PM LUNCH
OPENING MC REMARKS
2.00 PM - 3.00 PM BREAKOUT DISCUSSION SESSIONS
Rob Cameron, Executive Director, SustainAbility
TRACK: ENABLING BUSINESS & CULTURE SHIFT
FROM BASIC PERCEPTION SHIFT TO AN ACTIVIST BRAND: TWO INSTRUCTIVE CASE STUDIES Stuart Singleton-White, Senior Manager External Communications, Europe & Australia, Rainforest Alliance Leading nominations for discussion partners: Kenco and Lush
UNDERSTANDING PURCHASING BEHAVIOR, AND HOW SUSTAINABILITY ATTRIBUTES PLAY TRACK: BRAND STRATEGY & COMMUNICATION
THE ‘GREENHUSH’ PROBLEM: WHY SUSTAINABILITY COMMUNICATIONS AREN’T MORE ASSERTIVE, AND WHAT TO DO ABOUT IT
COMMUNICATING A FUNDAMENTAL SHIFT IN CORE PRODUCT OFFERINGS
TRACK: SUSTAINABLE PRODUCT DESIGN & DELIVERY
BMW
DELIVERING TRUST THROUGH SHARED VALUE
PEOPLE PERSPECTIVES IN SUSTAINABLE INNOVATION
3.00 PM – 3.30 PM NETWORKING BREAK
Jacobine DasGupta, Corporate Sustainability Manager, Royal DSM
3.30 PM – 4.30 PM BREAKOUT DISCUSSION SESSIONS
10.30 AM –11.00 AM NETWORKING BREAK
TRACK: ENABLING BUSINESS & CULTURE SHIFT
11.00 AM - 12.30 PM MORNING PLENARIES, CONTINUED
THE WAY TO FUTURISTIC, RESTORATIVE, NET POSITIVE BUSINESS
CAUSE MARKETING AND BEYOND: TANGIBLE RESULTS FROM THREE “IN THE MARKET” BRANDS Daniel Vennard, Global Brand Sustainability Director, MARS
USING YOUR VALUE NETWORK TO BRING INNOVATION TO LIFE Leading Nomination: BASF
WHAT’S BREWING: EMBEDDING A UNIFIED BUSINESS CASE APPROACH TO DRIVE PRODUCT, BRAND, MARKETING AND OPERATIONS AT THE SAME TIME
TRACK: BRAND STRATEGY & COMMUNICATION
ENGAGEMENT THROUGH SOCIAL MEDIA, STORYTELLING AND INTERACTIVE DESIGN TRACK: SUSTAINABLE PRODUCT DESIGN & DELIVERY
CREATING A DEEPER CONNECTION TO THE SOURCE 4:45 - 5:30 PM: EVENING PLENARY
LISTENING SESSION: WHAT’S MISSING IN THE CONVERSATION? WHAT’S NEXT?
Jim Hanna, Director, Environmental Impact, Starbucks
DISRUPTIVE INNOVATION AND THE RISE OF THE VALUES-BASED ECONOMY Sean Ansett, Chief Sustainability Officer, Fairphone
LEADING THE BIG SHIFT Gail Klintworth, Chief Sustainability Officer, Unilever
www.SustainableBrandsLondon.com
www.SustainableBrandsLondon.com www.SustainableBrandsLondon.com
