GCE Business Studies BS2 1082-01

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WJEC 2014 Online Exam Review GCE Business Studies BS2 1082-01 All Candidates' performance across questions

Question Title 11 12 21 22 23 31 32 33 34 35 36 37 38

N 3619 3622 3607 3578 3541 3600 3568 3570 3591 3486 3456 3549 3519

Mean 3.1 3.7 0.8 1.9 4.3 3.3 1.3 4 0.7 1.8 2.3 4.3 5.9

SD 1.3 1.5 0.8 1.7 1.8 1.1 1 1.6 0.8 0.6 1.3 1.7 2.8

Max Mark 6 6 2 6 8 4 4 6 2 2 4 8 12

FF 52.2 61.5 37.8 31.7 54 81.8 33.3 67.1 36.1 89.8 56.7 54 49.6

Attempt % 99.6 99.7 99.3 98.5 97.5 99.1 98.2 98.3 98.9 96 95.2 97.7 96.9

Question

GCE Business Studies BS2 1082-01 38 37 36 35 34 33 32 31 23 22 21 12 11

49.6

54 56.7

89.8

36.1

67.1

33.3 31.7

37.8 52.2

0

10

20

81.8

54

30

40

50

61.5 60

Facility Factor %

70

80

90

100

2.2 2.3

3.8

3 2.

PepsiCo – lots of people and lots of brands PepsiCo UK & Ireland (PUK) employs over 5000 people across 13 locations. These locations include the Quaker Oats mill at Cupar in Scotland and a world-leading potato crisp manufacturing plant in Leicester. In addition it operates the Copella apple juice plant at Boxford in Suffolk, as well as a number of other manufacturing, distribution and administration sites. Workforce planning is essential for an organisation of this size and is key to its operational efficiency. Managing such a large number of employees presents PepsiCo’s Human Resources department with a considerable challenge when ensuring that the right people are employed in the organisation. PepsiCo core brands are Walkers, Quaker, Tropicana and Pepsi – but the business also includes a wide range of other products in its huge product portfolio including, Snack a Jacks, Sunbites and Copella. Walkers Crisps alone have very many flavours, as illustrated in the box below.

Current flavours offered by Walkers:

10 82 010 0 03

BBQ Rib (Black) WITHDRAWN March 2013 Cheese & Onion (Blue) Pickled Onion (Pale Green) Prawn Cocktail (Pink) Ready Salted (Red) Roast Chicken (Orange) Salt & Vinegar (Green) Smoky Bacon (Dark Red) Steak & Onion (Brown) WITHDRAWN March 2013 Tomato Ketchup (Dark Brown & Dark Green) Worcester Sauce (Purple) Cheddar Cheese & Bacon (Dark Yellow) Sour Cream & Chive (Cream)

• • • • • • • • • • • • •

Steak & Onion and BBQ Rib have been withdrawn due to low sales (from Walkers Crisps Facebook page). Source: Adapted from http://www.pepsico.co.uk/our-company

2

2

Why is workforce planning so important to large organisations such as PepsiCo? [6]

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(1082-01)

Turn over.

3 2.

PepsiCo – lots of people and lots of brands PepsiCo UK & Ireland (PUK) employs over 5000 people across 13 locations. These locations include the Quaker Oats mill at Cupar in Scotland and a world-leading potato crisp manufacturing plant in Leicester. In addition it operates the Copella apple juice plant at Boxford in Suffolk, as well as a number of other manufacturing, distribution and administration sites. Workforce planning is essential for an organisation of this size and is key to its operational efficiency. Managing such a large number of employees presents PepsiCo’s Human Resources department with a considerable challenge when ensuring that the right people are employed in the organisation. PepsiCo core brands are Walkers, Quaker, Tropicana and Pepsi – but the business also includes a wide range of other products in its huge product portfolio including, Snack a Jacks, Sunbites and Copella. Walkers Crisps alone have very many flavours, as illustrated in the box below.

Current flavours offered by Walkers:

10 82 010 0 03

BBQ Rib (Black) WITHDRAWN March 2013 Cheese & Onion (Blue) Pickled Onion (Pale Green) Prawn Cocktail (Pink) Ready Salted (Red) Roast Chicken (Orange) Salt & Vinegar (Green) Smoky Bacon (Dark Red) Steak & Onion (Brown) WITHDRAWN March 2013 Tomato Ketchup (Dark Brown & Dark Green) Worcester Sauce (Purple) Cheddar Cheese & Bacon (Dark Yellow) Sour Cream & Chive (Cream)

• • • • • • • • • • • • •

Steak & Onion and BBQ Rib have been withdrawn due to low sales (from Walkers Crisps Facebook page). Source: Adapted from http://www.pepsico.co.uk/our-company

2

3

Evaluate the usefulness of the Boston Matrix to large businesses such as PepsiCo when attempting to manage their extensive product portfolios. [8]

© WJEC CBAC Ltd.

(1082-01)

Turn over.

22: 6

23: 8

6

3

8

Discuss the view that a democratic leadership style, in whatever size or type of business, is always likely to be the most effective in achieving success. [12]

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(1082-01)

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