Grug Gets Lost Grug and the Dinosaur

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Grug Gets Lost Grug and the Dinosaur

Let’s party! Two new Grug titles this October! • Over 1.3 million copies sold in Australia • Over 110,000 Facebook fans • The Windmill Theatre’s hugely successful Grug puppet show continues to tour Australia • Our Grug costume continues to be a hit at schools, libraries and festivals

Get Grug into your store • Our customised Grug spinner is a great way to merchandise Grug titles (and perfect for little hands!) • Our counter packs are handy for stocking the new titles (and perfect for parents needing a treat for their little ones at the counter) • Posters, bunting and shelf-talkers are also available for decorating your kids nooks and shop windows • Activity and colouring sheets for in-store promotions and competitions are also available

Full MyGrug.com website update www.mygrug.com will be fully updated with new material including activity sheets and educational resources for teachers and parents. Our Grug portal will include: • Activities for download • Send a Grug e-card • Screensavers and memes to share • Information about Grug & his friends • Grug costume booking forms We’ll also be promoting this website via Grug’s Facebook page and educational channels.

Getting Grug into the right hands We’ll also be promoting the Grug series and the benefit of its use as an early reader for children at the Australian Primary Principals Conference in September this year. A Grug starter kit will be distributed to over 500 principals from schools across the country to champion in their schools and encourage new readers. We’ll also target key associations via EDMs and events to promote Grug within their networks.

Developing a love of reading We’ll be working with GoodStart Early Learning Childcare centres to develop an education program for their pre-school classes that incorporates Grug into their program. GoodStart have 641 childcare centres nationally and are supported by 13,000 staff with 61,000 families attending.

And don’t forget you can have a piece of Grug too… Grug is available for library and bookshop events and festivals so let us know if you’d like him to visit you and your customers.

Grug has more likes than you… Grug is a very popular guy online with a massive 110,458 likes on Facebook. We’ll be running a competition to encourage people to share their memories of Grug, particularly parents who grew up with Grug and now have children of their own.

Let us know if you’d like us to post a picture or do a shout-out to a customer who is a Grug fan. We’ll be running a Friday Fan of the Week promotion that will showcase Grug fans across the country, big and small.

This October…

Australia’s favourite little character returns…

with double the fun.