guidelines GENERAL NOTES

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guidelines

SHOES GENERAL NOTES CANVAS SIZE - ICONIC 2362px (w) x 2953px (h) pixels, at 300dpi (20 x 25cm) CANVAS SIZE - SELLER CENTER 1600px (w) x 2000px (h) pixels, at 300dpi (13.55 x 16.93cm) GREY BACKGROUND RGB VALUES RGB values of the grey background should be 240, 240, 240 FILE MANAGEMENT Each file is named according to their SKU - a unique code assigned to a product. The first two letters refer to the brand, followed by an underscore ( _ ) and a number which represents the order in which the images will appear on the website. For example: AL005AA64DPR_1 AL005AA64DPR_2 AL005AA64DPR_3 AL005AA64DPR_4 AL005AA64DPR_5 ensure the views of the product follow the same sequence as the images below DO NOT colour-correct adjust levels or brightness/contrast apply filters sharpen the image RETOUCH remove dust and imperfections on products remove minor wrinkles and any unatural creases liquify products where needed to make as smooth and symmetrical as possible remove any fishing line, blu tac or tape used to hold the product remove dust, dirt and marks on backdrop and on the table retouch the backdrop, retaining the shadow falling off the product, do not paint over, do not leave banding and do not leave patchiness remove props such as plastic feet when used, and use extra images provided to re-create product when cloning/healing or patching, please maintain the texture of the fabric NOTE be aware that there are different types of shoes with different guidelines, please scroll all the way down PLEASE SCROLL DOWN >>>

Last Updated on 11 October 2016

page 01 of 10

guidelines

SHOES FLATS, HEELS & BOOTS _1 SIDE

_2 BACK ANGLE

resize the shoe to fit within the 2.5cm (w) and 17.5cm (w) guides place on 22.5cm (h) baseline don’t allow the height of the shoe to exceed 1.5cm (h) guides

place on 22.5cm (h) baseline don’t allow the height of the shoe to exceed 1.5cm (h) guides use horizon line in _1 to determine height

1.5cm

1.5cm

match horizon line to _1 22.5cm

2.5cm

17.5cm

22.5cm

2.5cm

_3 SIDE

17.5cm

_4 TOP ANGLE

resize the shoe to fit within the 2.5cm (w) and 17.5cm (w) guides place on 22.5cm (h) baseline don’t allow the height of the shoe to exceed 1.5cm (h) guides

place on canvas toe of shoe should roughly hit 22.5cm (w) and 18.5cm (v)

1.5cm

22.5cm

2.5cm

17.5cm

Last Updated on 11 October 2016

22.5cm

18.5cm

page 02 of 10

guidelines

SHOES SPORTS FOOTWEAR _1 SIDE

_2 BACK ANGLE

resize the shoe to fit within the 2.5cm (w) and 17.5cm (w) guides place on 22.5cm (h) baseline don’t allow the height of the shoe to exceed 1.5cm (h) guides

place on 22.5cm (h) baseline don’t allow the height of the shoe to exceed 1.5cm (h) guides use horizon line in _1 to determine height

1.5cm

1.5cm

match horizon line to _1 22.5cm

2.5cm

17.5cm

22.5cm

2.5cm

_3 SIDE

17.5cm

_4 TOP ANGLE

resize the shoe to fit within the 2.5cm (w) and 17.5cm (w) guides place on 22.5cm (h) baseline don’t allow the height of the shoe to exceed 1.5cm (h) guides

place on canvas toe of shoe should roughly hit 22.5cm (w) and 18.5cm (v)

1.5cm

22.5cm

2.5cm

17.5cm

Last Updated on 11 October 2016

22.5cm

18.5cm

page 03 of 10

guidelines

SHOES SPORTS FOOTWEAR _5 SOLE resize the shoe to fit within the 2.5cm (w) and 17.5cm (w) guides place on 22.5cm (h) baseline don’t allow the height of the shoe to exceed 1.5cm (h) guides 1.5cm

22.5cm

2.5cm

17.5cm

PLEASE SCROLL DOWN >>>

Last Updated on 11 October 2016

page 04 of 10

guidelines

SHOES CONVERSE HI TOPS - LEFT SHOE _1 SIDE

_2 BACK ANGLE

resize the shoe to fit within the 2.5cm (w) and 17.5cm (w) guides place on 22.5cm (h) baseline don’t allow the height of the shoe to exceed 1.5cm (h) guides

place on 22.5cm (h) baseline don’t allow the height of the shoe to exceed 1.5cm (h) guides use horizon line in _1 to determine height

1.5cm

1.5cm

match horizon line to _1 22.5cm

2.5cm

17.5cm

22.5cm

2.5cm

_3 SIDE

17.5cm

_4 TOP ANGLE

resize the shoe to fit within the 2.5cm (w) and 17.5cm (w) guides place on 22.5cm (h) baseline don’t allow the height of the shoe to exceed 1.5cm (h) guides

place on canvas toe of shoe should roughly hit 22.5cm (w) and 18.5cm (v)

1.5cm

22.5cm

2.5cm

17.5cm

Last Updated on 11 October 2016

22.5cm

18.5cm

page 05 of 10

guidelines

SHOES FLATS, HEELS & BOOTS - EXTRA LACES _1 SIDE

_2 BACK ANGLE

resize the shoe to fit within the 2.5cm (w) and 17.5cm (w) guides place on 22.5cm (h) baseline don’t allow the height of the shoe to exceed 1.5cm (h) guides

place on 22.5cm (h) baseline don’t allow the height of the shoe to exceed 1.5cm (h) guides use horizon line in _1 to determine height

1.5cm

1.5cm

match horizon line to _1 22.5cm

2.5cm

17.5cm

22.5cm

2.5cm

_3 SIDE

17.5cm

_4 TOP ANGLE

resize the shoe to fit within the 2.5cm (w) and 17.5cm (w) guides place on 22.5cm (h) baseline don’t allow the height of the shoe to exceed 1.5cm (h) guides

place on canvas toe of shoe should roughly hit 22.5cm (w) and 18.5cm (v)

1.5cm

22.5cm

2.5cm

17.5cm

Last Updated on 11 October 2016

22.5cm

18.5cm

page 06 of 10

guidelines

SHOES FLATS, HEELS & BOOTS - EXTRA LACES _5 EXTRA LACES tie both pairs of laces together, as shown in the visual example place on canvas resize to match visual example if necessary and centre

PLEASE SCROLL DOWN >>>

Last Updated on 11 October 2016

page 07 of 10

guidelines

SHOES LACE UP HEELS - MODEL SHOT _1 MODEL

_2 SIDE

crop determined by photgrapher keep variety in crops, please refer to inspiration doc for references resize to fit on canvas keep focus on product

resize the shoe to fit within the 2.5cm (w) and 17.5cm (w) guides place on 22.5cm (h) baseline don’t allow the height of the shoe to exceed 1.5cm (h) guides 1.5cm

22.5cm

2.5cm

_3 BACK ANGLE

17.5cm

_4 SIDE

place on 22.5cm (h) baseline don’t allow the height of the shoe to exceed 1.5cm (h) guides use horizon line in _2 to determine height

resize the shoe to fit within the 2.5cm (w) and 17.5cm (w) guides place on 22.5cm (h) baseline don’t allow the height of the shoe to exceed 1.5cm (h) guides

1.5cm

1.5cm

match horizon line to _2 22.5cm

2.5cm

17.5cm

22.5cm

2.5cm

Last Updated on 11 October 2016

17.5cm

page 08 of 10

guidelines

SHOES LACE UP HEELS - MODEL SHOT _5 TOP ANGLE place on canvas toe of shoe should roughly hit 22.5cm (w) and 18.5cm (v)

22.5cm

18.5cm

PLEASE SCROLL DOWN >>>

Last Updated on 11 October 2016

page 09 of 10

guidelines

SHOES SHOES - WITH DETAIL ON TOP _1 TOP ANGLE - PAIR

_2 SIDE

place on canvas toe of shoe should roughly hit 22.5cm (w) and 18.5cm (v) include both shoes in shot, replicating the angle and crop of shoes below

2.5cm

resize the shoe to fit within the 2.5cm (w) and 17.5cm (w) guides place on 22.5cm (h) baseline don’t allow the height of the shoe to exceed 1.5cm (h) guides

1.5cm

1.5cm

22.5cm

22.5cm

18.5cm

2.5cm

_3 BACK ANGLE

17.5cm

_4 SIDE

place on 22.5cm (h) baseline don’t allow the height of the shoe to exceed 1.5cm (h) guides use horizon line in _2 to determine height

resize the shoe to fit within the 2.5cm (w) and 17.5cm (w) guides place on 22.5cm (h) baseline don’t allow the height of the shoe to exceed 1.5cm (h) guides

1.5cm

1.5cm

match horizon line to _1 22.5cm

2.5cm

17.5cm

22.5cm

2.5cm

Last Updated on 11 October 2016

17.5cm

page 10 of 10