HealthBenefit L e It Leave It?
Love It or Leave It?
For breakfast, timing is everything. InstantlyTM polled 10,000 US consumers about their breakfast eating and buying preferences, and the data indicates that time is often a deciding factor in whether Americans skip the first meal of the day or eat on the go. Here are some other interesting breakfast insights.
t s a f k ea
r B o
G & ab
Gr
Half
of Americans do not eat breakfast every day of the week
12%
rarely eat breakfast at all
Baby Boomers
When time is short
68%
43% 21%
grab something at home
grab something on the go
45%
go through a drive-thru
31%
skip the meal
Waking U p
go to a gas station or convenience store
With the G olden Arc hes
Americans are still lovin’ it. If they’re going to eat fast food for breakfast, they choose:
44%
5% 4%
4%
Half
of Americans believe fast food menus have become healthier in the past year
72% want fast food breakfast items available all day
e m i T t s a f k a e It’s Br
2 in 3
Americans eat breakfast foods for lunch or dinner at least once a month
Eggs
Most common breakfast foods
23%
Cereal 27%
Most important factors when choosing what to eat: 8:10
e c n e i n H e ealth v on C
Taste
Benefit
To complete this study, Instantly polled 10,000 U.S. consumers online between May 28 and June 10, 2015. Results were gathered via Instantly’s global member community, iPoll. Instantly is the world’s largest audiences and insights platform, providing marketers with immediate access to consumers and automated insights tools.
For more info visit www.instant.ly
For breakfast, timing is everything. InstantlyTM polled 10,000 US consumers about their breakfast eating and buying preferences, and the data indicates that time is often a deciding factor in whether Americans skip the first meal of the day or eat on the go. Here are some other interesting breakfast insights.
t s a f k ea
r B o
G & ab
Gr
Half
of Americans do not eat breakfast every day of the week
12%
rarely eat breakfast at all
Baby Boomers
When time is short
68%
43% 21%
grab something at home
grab something on the go
45%
go through a drive-thru
31%
skip the meal
Waking U p
go to a gas station or convenience store
With the G olden Arc hes
Americans are still lovin’ it. If they’re going to eat fast food for breakfast, they choose:
44%
5% 4%
4%
Half
of Americans believe fast food menus have become healthier in the past year
72% want fast food breakfast items available all day
e m i T t s a f k a e It’s Br
2 in 3
Americans eat breakfast foods for lunch or dinner at least once a month
Eggs
Most common breakfast foods
23%
Cereal 27%
Most important factors when choosing what to eat: 8:10
e c n e i n H e ealth v on C
Taste
Benefit
To complete this study, Instantly polled 10,000 U.S. consumers online between May 28 and June 10, 2015. Results were gathered via Instantly’s global member community, iPoll. Instantly is the world’s largest audiences and insights platform, providing marketers with immediate access to consumers and automated insights tools.
For more info visit www.instant.ly
