Hendrick SG_FNL
HENDRICK
OFFICIAL STYLE GUIDE
v082612
© Hendrick Automotive Group 2012
MASTER LOGO SHEET: Hendrick This is the Master HendrickTM logotype. It is to be used as seen here for all communications for HendrickTM. No variance is allowed unless color is not available, in which case it must be printed in black or white. Please take care to maintain the trademark TM, which protects our brand from infringement.
PRIMARY LOGOS
Color Standards PMS Colors Red- PMS 485 Blue- PMS 294 White Black RGB Colors Red - r-238, g-49, b-36 Blue - r-0, g-85, b-150 White - r-255, g-255, b-255 Black - r-0, g-0, b-0
ALTERNATE LOGOS
CMYK Color Red - c-0, m-100, y-100, k-0 Blue - c-100, m-58, y-0, k-21 White - c-0, m-0, y-0, k-0 Black - c-0, m-0, y-0, k-100 SOLID BLACK When printing in black ink, Use the HendrickTM logo as shown. REVERSED When printing the logo on a color or dark area, reverse as shown. APPAREL Tonal usage is allowed on approved apparel. BACKGROUND COLOR IS NOT PART OF THE LOGO. IT SHOULD NOT PRINT. IT’S ONLY PURPOSE IS TO SHOW THE LOGO.
STANDARD DIMENSIONS Any time the logo is used the aspect of the logo must be 1” height to 3.7” width.
1 inch
AREA OF ISOLATION
1/4 inch
To give the HendrickTM logo “breathing room,” isolate it from the other type with space that surrounds it by at least one quarter the height of the logo at the size being used. In the example shown the logo is isolated by a space of X (X = 1/4 height of logo). At the size shown here, height of the logo is 1 inch, thus the area of isolation would be 1/4 inch. Hendrick Automotive Group - Brand Standards
MASTER LOGO SHEET: Hendrick
IMPROPER LOGO USAGE - DO NOT use the logo without the TM (Trademark) - DO NOT add any effects to the logo - DO NOT use anything but the approved and provided logos. - DO NOT attempt to alter the logo. - DO NOT reproduce the logo in non-approved colors. - DO NOT stretch or alter the logo’s proportions. - DO NOT attach anything to the logo. - DO NOT use part of the logo; it is an integral unit, always keep it whole. - DO NOT use the logo as part of a sentence or phrase.
QUESTIONS AND CONCERNS There are many other unapproved alterations. Any questions on logo usage that is outside of what is covered by this Style Guide should be directed to Mr. Davis at Hendrick Automotive Group via Jackie Demby or Amy Walsh at Hendrick Motorsports. Jackie Demby l Executive Assistant l Hendrick Automotive Group Tel. 704-566-3310 l e-mail [email protected] Amy Walsh l Executive Assistant l Hendrick Motorsports Tel. 704-455-0352 l e-mail [email protected] Hendrick Automotive Group - Brand Standards
OFFICIAL STYLE GUIDE
v082612
© Hendrick Automotive Group 2012
MASTER LOGO SHEET: Hendrick This is the Master HendrickTM logotype. It is to be used as seen here for all communications for HendrickTM. No variance is allowed unless color is not available, in which case it must be printed in black or white. Please take care to maintain the trademark TM, which protects our brand from infringement.
PRIMARY LOGOS
Color Standards PMS Colors Red- PMS 485 Blue- PMS 294 White Black RGB Colors Red - r-238, g-49, b-36 Blue - r-0, g-85, b-150 White - r-255, g-255, b-255 Black - r-0, g-0, b-0
ALTERNATE LOGOS
CMYK Color Red - c-0, m-100, y-100, k-0 Blue - c-100, m-58, y-0, k-21 White - c-0, m-0, y-0, k-0 Black - c-0, m-0, y-0, k-100 SOLID BLACK When printing in black ink, Use the HendrickTM logo as shown. REVERSED When printing the logo on a color or dark area, reverse as shown. APPAREL Tonal usage is allowed on approved apparel. BACKGROUND COLOR IS NOT PART OF THE LOGO. IT SHOULD NOT PRINT. IT’S ONLY PURPOSE IS TO SHOW THE LOGO.
STANDARD DIMENSIONS Any time the logo is used the aspect of the logo must be 1” height to 3.7” width.
1 inch
AREA OF ISOLATION
1/4 inch
To give the HendrickTM logo “breathing room,” isolate it from the other type with space that surrounds it by at least one quarter the height of the logo at the size being used. In the example shown the logo is isolated by a space of X (X = 1/4 height of logo). At the size shown here, height of the logo is 1 inch, thus the area of isolation would be 1/4 inch. Hendrick Automotive Group - Brand Standards
MASTER LOGO SHEET: Hendrick
IMPROPER LOGO USAGE - DO NOT use the logo without the TM (Trademark) - DO NOT add any effects to the logo - DO NOT use anything but the approved and provided logos. - DO NOT attempt to alter the logo. - DO NOT reproduce the logo in non-approved colors. - DO NOT stretch or alter the logo’s proportions. - DO NOT attach anything to the logo. - DO NOT use part of the logo; it is an integral unit, always keep it whole. - DO NOT use the logo as part of a sentence or phrase.
QUESTIONS AND CONCERNS There are many other unapproved alterations. Any questions on logo usage that is outside of what is covered by this Style Guide should be directed to Mr. Davis at Hendrick Automotive Group via Jackie Demby or Amy Walsh at Hendrick Motorsports. Jackie Demby l Executive Assistant l Hendrick Automotive Group Tel. 704-566-3310 l e-mail [email protected] Amy Walsh l Executive Assistant l Hendrick Motorsports Tel. 704-455-0352 l e-mail [email protected] Hendrick Automotive Group - Brand Standards
