How you can make an extra $9000
Housing Inventory hits a 13 year low! “Buyer traffic is continuing to pickup. In fact, buyer traffic is up 40% from last year. So there’s plenty of demand, but insufficient inventory.”
- Lawrnece Yun Chief economist of the National Association of Realtors.
“ With 1.74 million homes on the market, at the current sales pace, supply will be exhausted in just over four months. It represents the lowest housing supply in 13 years.”
1
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
It’s a Sellers Market This report started as a solution for our clients who paid us thousands of dollars to help them get more leads and make more sales. We asked what problems they were having and were shocked when they told us investors were buying up all the inventory. As if working with buyers wasn’t hard enough already - Showing them houses, managing their expectations, and getting them a mortgage. Now these agents had to contend with multiple offer situations where buyers are pitted against one another to battle it out for all the best houses. Listings were going for $10,000 above ask. It became glaringly obvious that finding folks who want to list their property was the best way for our clients to make a boat load of moolah right away. This report will show you how to profit from the lowest housing inventory in 13 years by using the simple 4 step “Seller Getting System” our clients have been using to get more listings for the last two years. Before we get started I want you to remember 65%. I’ll keep reminding you about it throughout this report so you can stay focused on what should be the easiest money you can make in today’s real estate market. If you do everything I tell you in this report you’re guaranteed more listings.
(next page)
2
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
2/3
“Approximately two-thirds of home sellers only contacted one agent before selecting the one to assist with their home sale” Profile of homebuyers and sellers 2012
Let me translate this into terms anyone can understand, According to the National Association of Realtors any agent that goes to a listing appointment has a good chance of getting it - at least 2/3 of the time. In fact, 65% of Sellers only talk with one agent. 20% of Sellers only talk with two agents. That means all you need to do to get more listings is to be the first agent they talk to. Easier said than done, right? It’s not like sellers are flagging you down when you pass by because they saw your face on the bus stop bench across the street. So how do you make sure you’re the first agent they talk to? That’s the million dollar question and what you’re about to find out in this report. Should you have any questions about this report you can send me an email (anytime day or night) [email protected] and I will get back with you.
(next page)
3
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
How to control your market. It’s clear that being a listing agent is a powerful position in today’s real estate market. Not only do you have control of the asset which everyone is vying for, but you also have advance knowledge of this property coming available which could be helpful to any buyers you’re already working with. Plus, when you stick a sign in the yard it’s like bees to honey - the buyers start buzzing you for more info. The only way for you get that sign in the yard is to get that listing. And the only way for you to get that listing is to get that listing appointment. This report will show you the 4 step system our clients paid us thousands of dollars to develop for them.
This 4 step system consists of: 1. Picking the right target market 2. Using the right method and message to see who is interested 3. Sending your appointment getting package 4. Following up with the right frequency Turn to the next page to see how these 4 things work like a fine swiss time piece to deliver hot seller leads to your inbox.
(next page) 4
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
5
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
#1
Pick the right target market that’ll make you the most profit.
The goal is for you to pick the right target market that has the most potential for you to make a professional level of profit. It doesn't matter where it is, what price range, what kind of houses, if they're little cookie-cutter neighborhoods or if they're huge ranches and farms, you’re about to get the tools you need to go into any neighborhood and dominate it. But remember it's going to take work. You’re going to get these tools, you’re going to find out you what you need to do, but nothing will happen unless you take action. The first thing you want to do is identify the right target market. Some people think the best target market is Expireds… Some think FSBO’s… Some say Geographic Farms. There are different schools of thought on this. Expireds Expireds are like chum in the water for shark-like Expired Listing Specialists. You have to get on the phone early and often. Memorize your scripts and your objection handlers. And close for the appointment three times no matter what. FSBO’s FSBO’s are an interesting group. At least with the Expireds you know that they are OK with paying a commission. FSBO’s have a Do-It-Themselves mentality and you have to be at the right place, at the right time, if they ever change their mind about doing it themselves. They are probably still going to beat you up on your commissions though. (next page) 6
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
Geographic Farm Many agents don’t try Geographic Farms because they think it will take too long to work. You’ve probably heard that you have to mail something every month for an entire year or more before your farm starts to give you anything. Or maybe you’ve heard that you have to go Door Knocking. Even the methodology of picking out a Geographic Farm can lead to confusion. If you pick out the wrong farm and spend a year sending postcards and door knocking… you still won’t get anything. All the gurus will tell you 10% turnover rate is a general rule of thumb and I think that’s funny. Because in the Seller Getter you get the Neighborhood Domination Strategy that’ll help you pick the most profitable neighborhoods right off the bat. Out of the Expireds, FSBO’s or Geographic Farms, I suggest the Geographic Farm, because if you do it right you don’t have to wait a year to get results. With the right messaging, based on Direct Response Marketing principles, you’ll get results with each and every mailing. Plus, you’ll pick up the FSBO’s and Expireds in your Geographic Farm along the way. If you don’t get this part right you may as well quit because you’ll waste lots of time and your hard earned money on neighborhoods that aren’t worth your while.
One agent in Canada used the neighborhood selection exercise to identify a neighborhood that she never worked in. She found out that it was increasing month over month in sales. Last month there were four houses sold and this month there were eight. So it had a 100% increase in sales from one month to the next.
(next page) 7
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
#2
Use the right method and message to find sellers who need your help
Step number two is about using the right method and message. You’ve probably tried sending postcards before but maybe you didn’t have a lot of success with it. That’s probably because you haven’t mailed a direct response postcard like the one you get in the seller getter system. All you do is send a postcard to the neighborhood you’ve chosen to dominate with a really simple offer for immediate response. They shouldn’t be your typical just listed or just sold postcards either - those are for lazy agents. You want to stand out from the crowd, that’s why you should send a postcard that makes a direct offer like, for instance, you've identified a neighborhood that you're going to work. Let's call this neighborhood Kays Landing, okay? You’re working Kays Landing because you know its a neighborhood of 40 houses that sell for 300,000 or more which mean you can definitely make some good money working in neighborhoods like this one. You send your postcard with a message that creates curiosity and compels a potential home seller, something like: “Find out what your Kays Landing home is worth”
(next page) 8
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
Here’s how this works: John, a resident in the Geographic Neighborhood you picked called, Kays Landing, walks out of his house to get his mail. As he glances across the street he sees his neighbors real estate sign now says “SOLD.” John says to himself, “That house is just like mine, I wonder what they got for it?” Then as he opens his mailbox there’s your postcard with a message that matches the conversation he is already having in his head. The message on the postcard also gives a strong Call To Action, “For more info…” John rushes back inside, jumps on his computer and goes to your website where you give another strong Call to Action and John is compelled to take action, he enters his information on your website so he can get a packet of information at no cost. If he really wants what is in that packet of information, he’ll give you whatever you ask for.
Seller Getting Tip: This goes against conventional wisdom where gurus tell you to ask for as little information as possible to make sure people fill out your forms. They’re wrong. I recommend you ask for as much information as you need for two reasons: 1. If they don’t want to give you all the info they’re proably not a good candidate for selling their house. 2. It’s better to have more information up front so you can do a better job of following up later.
(next page) 9
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
Two things happen here: #1: When a person goes to your website and fills in the form asking for that report they're actually raising their hand and telling you that they're at least thinking about selling their home. In the seduction community This is called an I-O-I (Indicator of Interest). They’re telling you they’re interested in your report and they want you to give it to them. Because if they weren't thinking about selling their home they wouldn’t really care what the value is, right? Of course not. #2: Now you know which houses are likely to be listed in the next 3,6, or 9 months and you’re already building a relationship with them well ahead of time. Once you get those replies make sure to enter those folks into your database and flag them for follow up.
I-O-I Indicators of Interest
(next page) 10
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
#3
Send your appointment getting package Do
Don’t
Include a call to action
Be a cheesy sales person
Offer to answer questions by phone
Ask for a listing right off the bat
Give value
Send a package without a CTA
I recommend you make your initial package meaty. You want to make it substantial so when it arrives at their house they can’t resist opening it to see what’s inside. When you join the Seller Getter program you get exactly what should be in each package, what the report should include and we even provide you with a pre-written bonus report report called “The 4 Keys To Selling Your House Fast, For Top Dollar with No Stress” that you can simply add your name to, print, and mail. To save you time and frustration I’ve set aside some time to chat with you over the phone to help you come up with an actionable plan to get more seller leads right away. To get your free call now, go to: http://sellergetter.com/get-more-listings/ download your “Seller Getter Diagnostic” form, fill out, and fax back to me at 888.577.7442 After I review your diagnostic we’ll get on the phone and create your action plan.
(next page)
11
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
A note about calls to action (CTA’s): If there’s one thing you take away from this report I want it to be including a STRONG call to action in every single marketing piece you put out. Try not to be too cheesy, but remember to make offers throughout all of your marketing pieces in your initial package. For instance, in your cover letter you can say something like "Call me if you want to discuss this report” In the Seller Getter program we focus on making multiple offers. One of the offers that works really well is the inside-out every room review. This is where we say, "If you would like me to come to your house and give you some tips on the things you could improve so you can get more money for your house, I'm happy to do that for you. Just call me and we’ll set up a time to get together.”
BANG! You’ve got an appointment and now you’ve got a 65% chance of turning it into a listing - Those are better odds than Vegas. How easy is that? And isn't that what you do anyway? You give people your expertise in order to help them sell their house quickly for the best price. It’s your job.
(next page)
12
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
Why this works: This approach builds a lot of trust, credibility, and authority for you. Most agents out there are lazy They chase after the low hanging fruit with their “Just Listed” and “Just Sold” postcards. And people just don't respond to that unless they’re ready to list right this very second. But that’s only a small percentage of them. To dominate a market you need to play the long game. You need to get inside people heads way before you get into their house and the best way we’ve found to do that is to start early. It’s a soft sales approach where you're showing that you are an expert, you're showing that you're not just interested in what you want (to get that listing and that commission check) but you’re also interested in what they want which is to get the most money for their house when you help them sell it.
Turn to the next page to find out what the most profitable step in this system is.
(next page)
13
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
#4
Following up to make the big bucks
It's awesome when people want to list right away, but sometimes they need a little more time. That’s why just listed and just sold postcards don’t work - they only get the people that are ready right now. To make big bucks with the Seller Getter system you need to follow up with the folks who have given you the I-O-I. Your next step (and most profitable one) is to put your hot new seller leads on a follow up program. You can do this any number of ways. In the Seller Getter you get monthly newsletters that build trust, credibility, and most importantly remind them to call you when they’re ready for your help. The most important thing is for you to take those folks who responded to your postcard and continue to follow up with the over and over again until you get the appointment. I recommend you send them at least 12 more mailings - 1 per month for the next year. On the next page you’re going to find out how you can use what you’ve just learned to make an extra $9,000.
(next page)
14
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
How you can make an extra $9,000: Remember Kays Landing? example earlier.
The 40 home community we used in the
There are an average of 6 sales per year in Kays Landing. That amounts to 6 commissions for a grand total of $108,000. Wouldn’t it be worth it to follow up with these folks so you can make sure and get in on that $108,000 this year? It wouldn’t cost you much. If you mail your seller getting postcard to all the residents of Kays Landing 4 times per year you’d only be sending 160 total postcards. If those postcards cost you two bucks a piece it would cost you $320 for the year. Not to mention the odds are stacked in your favor. Because if you mail to all 40 residents and you get 4 of them to go to your website fill out your form. That means you now know 4 of the 6 people who will be selling their house this year. For arguments sake lets say you only got two appointments out of the four leads - NAR says you’d have a 67% chance of getting those listings. That amounts to an extra commission of $9,000 if you only got one side of the deal. But what if you got the buyers side too? That’s $18,000 for the measly $320 you spent on postcards. That’s why following up is the key to your success.
15
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
Review:
#1 #2
Step one, pick the right target market that will make you the most money as quickly as possible, and I told you that when you join the Seller Getter you get the Neighborhood Domination Strategy that shows you exactly how to pick profitable neighborhoods.
Step number two, mail your seller getting postcards to these folks. And the ones that are interested will give you the I-O-I when they go to your website fill out your form and let you know they want what you’ve got.
#3
Step number three is to send out your initial package. You send the report plus cover letter with a couple of calls to action and start working on getting those appointments.
#4
Step number four is to follow up to make the big bucks. Even if you don't get any responses after your initial package, you continue mailing something with good calls to action that make them want to pick up the phone and give you a ring.
One the next page you’ll get a checklist of everything you need to get started.
(next page)
16
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
Do you have these? Do you have the right Target Market? (The Neighborhood Domination Strategy helps you with this) Do you have seller getting postcards? Do you have the right message that creates curiosity and compels people to take action (Inside the Seller Getter System you get the exact messaging you should use to get profitable results) Do you have a lead Generation website? (When join the Seller Getter program you get your very own lead generating website with a capture form that sends hot seller leads directly to your inbox) Do you know what you will send them in your initial package? Do you have an information piece like the “The 4 Keys”? (This is already waiting for inside the Seller Getter members area) Do you have Follow Up pieces ready to go? (When you join the Seller Getter Program all you have to do is add your name and contact info to your seller getting marketing materials.)
(next page)
17
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
How would you like us to help you get more seller leads for free?: Dear Friend, If you want to cash in on the sellers market there’s no time to waste. Your next step is to get your “Seller Getter Diagnostic” where we’ll review your current listing business and help you come up with an actionable plan to get more listings right away. We typically charge $297 for these calls, But since you’ve read this report I know you’re serious about getting more listings and I want to do whatever I can to help you. Even if that means getting on the phone and laying out every single piece so you can get started right away. All you have to do to get started is go to http://sellergetter.com/get-more-listings/ download and print your Seller Getter Diagnostic. After you’ve filled it out you can fax it back to us at 888.577.7442 But remember these calls are on a first come first serve basis. Just because you fill out the diagnostic doesn’t mean you’ll get an appointment. There are limited spots and they’re filling up fast, so make sure to get your completed diagnostic form to us no later than this weekend to make sure you get an appointment. Chat Soon, Jonathan & Darin
18
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
- Lawrnece Yun Chief economist of the National Association of Realtors.
“ With 1.74 million homes on the market, at the current sales pace, supply will be exhausted in just over four months. It represents the lowest housing supply in 13 years.”
1
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
It’s a Sellers Market This report started as a solution for our clients who paid us thousands of dollars to help them get more leads and make more sales. We asked what problems they were having and were shocked when they told us investors were buying up all the inventory. As if working with buyers wasn’t hard enough already - Showing them houses, managing their expectations, and getting them a mortgage. Now these agents had to contend with multiple offer situations where buyers are pitted against one another to battle it out for all the best houses. Listings were going for $10,000 above ask. It became glaringly obvious that finding folks who want to list their property was the best way for our clients to make a boat load of moolah right away. This report will show you how to profit from the lowest housing inventory in 13 years by using the simple 4 step “Seller Getting System” our clients have been using to get more listings for the last two years. Before we get started I want you to remember 65%. I’ll keep reminding you about it throughout this report so you can stay focused on what should be the easiest money you can make in today’s real estate market. If you do everything I tell you in this report you’re guaranteed more listings.
(next page)
2
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
2/3
“Approximately two-thirds of home sellers only contacted one agent before selecting the one to assist with their home sale” Profile of homebuyers and sellers 2012
Let me translate this into terms anyone can understand, According to the National Association of Realtors any agent that goes to a listing appointment has a good chance of getting it - at least 2/3 of the time. In fact, 65% of Sellers only talk with one agent. 20% of Sellers only talk with two agents. That means all you need to do to get more listings is to be the first agent they talk to. Easier said than done, right? It’s not like sellers are flagging you down when you pass by because they saw your face on the bus stop bench across the street. So how do you make sure you’re the first agent they talk to? That’s the million dollar question and what you’re about to find out in this report. Should you have any questions about this report you can send me an email (anytime day or night) [email protected] and I will get back with you.
(next page)
3
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
How to control your market. It’s clear that being a listing agent is a powerful position in today’s real estate market. Not only do you have control of the asset which everyone is vying for, but you also have advance knowledge of this property coming available which could be helpful to any buyers you’re already working with. Plus, when you stick a sign in the yard it’s like bees to honey - the buyers start buzzing you for more info. The only way for you get that sign in the yard is to get that listing. And the only way for you to get that listing is to get that listing appointment. This report will show you the 4 step system our clients paid us thousands of dollars to develop for them.
This 4 step system consists of: 1. Picking the right target market 2. Using the right method and message to see who is interested 3. Sending your appointment getting package 4. Following up with the right frequency Turn to the next page to see how these 4 things work like a fine swiss time piece to deliver hot seller leads to your inbox.
(next page) 4
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
5
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
#1
Pick the right target market that’ll make you the most profit.
The goal is for you to pick the right target market that has the most potential for you to make a professional level of profit. It doesn't matter where it is, what price range, what kind of houses, if they're little cookie-cutter neighborhoods or if they're huge ranches and farms, you’re about to get the tools you need to go into any neighborhood and dominate it. But remember it's going to take work. You’re going to get these tools, you’re going to find out you what you need to do, but nothing will happen unless you take action. The first thing you want to do is identify the right target market. Some people think the best target market is Expireds… Some think FSBO’s… Some say Geographic Farms. There are different schools of thought on this. Expireds Expireds are like chum in the water for shark-like Expired Listing Specialists. You have to get on the phone early and often. Memorize your scripts and your objection handlers. And close for the appointment three times no matter what. FSBO’s FSBO’s are an interesting group. At least with the Expireds you know that they are OK with paying a commission. FSBO’s have a Do-It-Themselves mentality and you have to be at the right place, at the right time, if they ever change their mind about doing it themselves. They are probably still going to beat you up on your commissions though. (next page) 6
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
Geographic Farm Many agents don’t try Geographic Farms because they think it will take too long to work. You’ve probably heard that you have to mail something every month for an entire year or more before your farm starts to give you anything. Or maybe you’ve heard that you have to go Door Knocking. Even the methodology of picking out a Geographic Farm can lead to confusion. If you pick out the wrong farm and spend a year sending postcards and door knocking… you still won’t get anything. All the gurus will tell you 10% turnover rate is a general rule of thumb and I think that’s funny. Because in the Seller Getter you get the Neighborhood Domination Strategy that’ll help you pick the most profitable neighborhoods right off the bat. Out of the Expireds, FSBO’s or Geographic Farms, I suggest the Geographic Farm, because if you do it right you don’t have to wait a year to get results. With the right messaging, based on Direct Response Marketing principles, you’ll get results with each and every mailing. Plus, you’ll pick up the FSBO’s and Expireds in your Geographic Farm along the way. If you don’t get this part right you may as well quit because you’ll waste lots of time and your hard earned money on neighborhoods that aren’t worth your while.
One agent in Canada used the neighborhood selection exercise to identify a neighborhood that she never worked in. She found out that it was increasing month over month in sales. Last month there were four houses sold and this month there were eight. So it had a 100% increase in sales from one month to the next.
(next page) 7
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
#2
Use the right method and message to find sellers who need your help
Step number two is about using the right method and message. You’ve probably tried sending postcards before but maybe you didn’t have a lot of success with it. That’s probably because you haven’t mailed a direct response postcard like the one you get in the seller getter system. All you do is send a postcard to the neighborhood you’ve chosen to dominate with a really simple offer for immediate response. They shouldn’t be your typical just listed or just sold postcards either - those are for lazy agents. You want to stand out from the crowd, that’s why you should send a postcard that makes a direct offer like, for instance, you've identified a neighborhood that you're going to work. Let's call this neighborhood Kays Landing, okay? You’re working Kays Landing because you know its a neighborhood of 40 houses that sell for 300,000 or more which mean you can definitely make some good money working in neighborhoods like this one. You send your postcard with a message that creates curiosity and compels a potential home seller, something like: “Find out what your Kays Landing home is worth”
(next page) 8
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
Here’s how this works: John, a resident in the Geographic Neighborhood you picked called, Kays Landing, walks out of his house to get his mail. As he glances across the street he sees his neighbors real estate sign now says “SOLD.” John says to himself, “That house is just like mine, I wonder what they got for it?” Then as he opens his mailbox there’s your postcard with a message that matches the conversation he is already having in his head. The message on the postcard also gives a strong Call To Action, “For more info…” John rushes back inside, jumps on his computer and goes to your website where you give another strong Call to Action and John is compelled to take action, he enters his information on your website so he can get a packet of information at no cost. If he really wants what is in that packet of information, he’ll give you whatever you ask for.
Seller Getting Tip: This goes against conventional wisdom where gurus tell you to ask for as little information as possible to make sure people fill out your forms. They’re wrong. I recommend you ask for as much information as you need for two reasons: 1. If they don’t want to give you all the info they’re proably not a good candidate for selling their house. 2. It’s better to have more information up front so you can do a better job of following up later.
(next page) 9
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
Two things happen here: #1: When a person goes to your website and fills in the form asking for that report they're actually raising their hand and telling you that they're at least thinking about selling their home. In the seduction community This is called an I-O-I (Indicator of Interest). They’re telling you they’re interested in your report and they want you to give it to them. Because if they weren't thinking about selling their home they wouldn’t really care what the value is, right? Of course not. #2: Now you know which houses are likely to be listed in the next 3,6, or 9 months and you’re already building a relationship with them well ahead of time. Once you get those replies make sure to enter those folks into your database and flag them for follow up.
I-O-I Indicators of Interest
(next page) 10
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
#3
Send your appointment getting package Do
Don’t
Include a call to action
Be a cheesy sales person
Offer to answer questions by phone
Ask for a listing right off the bat
Give value
Send a package without a CTA
I recommend you make your initial package meaty. You want to make it substantial so when it arrives at their house they can’t resist opening it to see what’s inside. When you join the Seller Getter program you get exactly what should be in each package, what the report should include and we even provide you with a pre-written bonus report report called “The 4 Keys To Selling Your House Fast, For Top Dollar with No Stress” that you can simply add your name to, print, and mail. To save you time and frustration I’ve set aside some time to chat with you over the phone to help you come up with an actionable plan to get more seller leads right away. To get your free call now, go to: http://sellergetter.com/get-more-listings/ download your “Seller Getter Diagnostic” form, fill out, and fax back to me at 888.577.7442 After I review your diagnostic we’ll get on the phone and create your action plan.
(next page)
11
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
A note about calls to action (CTA’s): If there’s one thing you take away from this report I want it to be including a STRONG call to action in every single marketing piece you put out. Try not to be too cheesy, but remember to make offers throughout all of your marketing pieces in your initial package. For instance, in your cover letter you can say something like "Call me if you want to discuss this report” In the Seller Getter program we focus on making multiple offers. One of the offers that works really well is the inside-out every room review. This is where we say, "If you would like me to come to your house and give you some tips on the things you could improve so you can get more money for your house, I'm happy to do that for you. Just call me and we’ll set up a time to get together.”
BANG! You’ve got an appointment and now you’ve got a 65% chance of turning it into a listing - Those are better odds than Vegas. How easy is that? And isn't that what you do anyway? You give people your expertise in order to help them sell their house quickly for the best price. It’s your job.
(next page)
12
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
Why this works: This approach builds a lot of trust, credibility, and authority for you. Most agents out there are lazy They chase after the low hanging fruit with their “Just Listed” and “Just Sold” postcards. And people just don't respond to that unless they’re ready to list right this very second. But that’s only a small percentage of them. To dominate a market you need to play the long game. You need to get inside people heads way before you get into their house and the best way we’ve found to do that is to start early. It’s a soft sales approach where you're showing that you are an expert, you're showing that you're not just interested in what you want (to get that listing and that commission check) but you’re also interested in what they want which is to get the most money for their house when you help them sell it.
Turn to the next page to find out what the most profitable step in this system is.
(next page)
13
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
#4
Following up to make the big bucks
It's awesome when people want to list right away, but sometimes they need a little more time. That’s why just listed and just sold postcards don’t work - they only get the people that are ready right now. To make big bucks with the Seller Getter system you need to follow up with the folks who have given you the I-O-I. Your next step (and most profitable one) is to put your hot new seller leads on a follow up program. You can do this any number of ways. In the Seller Getter you get monthly newsletters that build trust, credibility, and most importantly remind them to call you when they’re ready for your help. The most important thing is for you to take those folks who responded to your postcard and continue to follow up with the over and over again until you get the appointment. I recommend you send them at least 12 more mailings - 1 per month for the next year. On the next page you’re going to find out how you can use what you’ve just learned to make an extra $9,000.
(next page)
14
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
How you can make an extra $9,000: Remember Kays Landing? example earlier.
The 40 home community we used in the
There are an average of 6 sales per year in Kays Landing. That amounts to 6 commissions for a grand total of $108,000. Wouldn’t it be worth it to follow up with these folks so you can make sure and get in on that $108,000 this year? It wouldn’t cost you much. If you mail your seller getting postcard to all the residents of Kays Landing 4 times per year you’d only be sending 160 total postcards. If those postcards cost you two bucks a piece it would cost you $320 for the year. Not to mention the odds are stacked in your favor. Because if you mail to all 40 residents and you get 4 of them to go to your website fill out your form. That means you now know 4 of the 6 people who will be selling their house this year. For arguments sake lets say you only got two appointments out of the four leads - NAR says you’d have a 67% chance of getting those listings. That amounts to an extra commission of $9,000 if you only got one side of the deal. But what if you got the buyers side too? That’s $18,000 for the measly $320 you spent on postcards. That’s why following up is the key to your success.
15
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
Review:
#1 #2
Step one, pick the right target market that will make you the most money as quickly as possible, and I told you that when you join the Seller Getter you get the Neighborhood Domination Strategy that shows you exactly how to pick profitable neighborhoods.
Step number two, mail your seller getting postcards to these folks. And the ones that are interested will give you the I-O-I when they go to your website fill out your form and let you know they want what you’ve got.
#3
Step number three is to send out your initial package. You send the report plus cover letter with a couple of calls to action and start working on getting those appointments.
#4
Step number four is to follow up to make the big bucks. Even if you don't get any responses after your initial package, you continue mailing something with good calls to action that make them want to pick up the phone and give you a ring.
One the next page you’ll get a checklist of everything you need to get started.
(next page)
16
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
Do you have these? Do you have the right Target Market? (The Neighborhood Domination Strategy helps you with this) Do you have seller getting postcards? Do you have the right message that creates curiosity and compels people to take action (Inside the Seller Getter System you get the exact messaging you should use to get profitable results) Do you have a lead Generation website? (When join the Seller Getter program you get your very own lead generating website with a capture form that sends hot seller leads directly to your inbox) Do you know what you will send them in your initial package? Do you have an information piece like the “The 4 Keys”? (This is already waiting for inside the Seller Getter members area) Do you have Follow Up pieces ready to go? (When you join the Seller Getter Program all you have to do is add your name and contact info to your seller getting marketing materials.)
(next page)
17
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
How would you like us to help you get more seller leads for free?: Dear Friend, If you want to cash in on the sellers market there’s no time to waste. Your next step is to get your “Seller Getter Diagnostic” where we’ll review your current listing business and help you come up with an actionable plan to get more listings right away. We typically charge $297 for these calls, But since you’ve read this report I know you’re serious about getting more listings and I want to do whatever I can to help you. Even if that means getting on the phone and laying out every single piece so you can get started right away. All you have to do to get started is go to http://sellergetter.com/get-more-listings/ download and print your Seller Getter Diagnostic. After you’ve filled it out you can fax it back to us at 888.577.7442 But remember these calls are on a first come first serve basis. Just because you fill out the diagnostic doesn’t mean you’ll get an appointment. There are limited spots and they’re filling up fast, so make sure to get your completed diagnostic form to us no later than this weekend to make sure you get an appointment. Chat Soon, Jonathan & Darin
18
Are you ready for more listings? Go to http://sellergetter.com/get-more-listings/
