ICanDoCopy Slides 5

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Conclusion & Next Steps

You’ve Learned • • • •

What copywriting is The first steps Basic guidelines Techniques

You’ve learned • • •

Formulas you can use to create copy The classic AIDA technique and how it is used Basic SEO guidelines

You’ve learned • • •

How to find and use keywords in your copy Tools to help you improve your SEO Real-life examples of how businesses use copywriting

Activity • • • •

Review all your notes and worksheets from the course Make a list of the actions you will take as soon as you get back to work Identify the most important task Put your plans into action. Set some deadlines!