The Shirt: http://teespring.com/idapg Current Amount Sold: 1
The Niche: Here's a shirt going after people who are passionate about playing the guitar. This is similar to the drummer niche I featured a couple of days ago, in the same base niche but more specifically guitar players are also very passionate.
The Design: I like the design. Not a bad text-based design at all. Good choic of font, prominent and easy to see/read. Good placement of the design. Good change up in the font. Not too sure about the small graphic included and if it makes the design better or not, I'd say no. The design is just one color but with the good choice of font and the change-up, it makes the design look pretty good so no second color really needed here. The Concept: The concept isn't tailored because they have the same exact concept up and down their fanpage, matching it with different niches and I'm not sure if any of those attempts paid off yet. From what I saw, every one of them still had yet to pick up any traction. This 'cookie-cutter' concept isn't new either, it's been used many times, which makes this campaign an uphill battle based on the concept being the lowest point from what I can visually see. Possible Targeting Angles: After digging up a few interests for you to start with I came out with a nice starter pack of targeting that you can use to jump into this niche right away with your own concept, that is hopefully better and more tailored than this particular one. Here's a few interests to get started with: I love guitar Total Guitar reverbcom guitartrickscom guitar player magazine collings guitars mandolin destroy all guitars carvin guitars
Fanpage location: FOUND: Mind Matters Copy, Banner & Approach:
Not a good Photo post PPE banner for this one. There was SOME effort put into it as you can see a border but the border is black, which does nothing for pulling attention that a different colored border would have done, especially since the border color is the same as the color of the shirt itself. Good ad copy. What Fans Are Saying: N/A