princessrun Current Amount Sold: 0 The ...
The Shirt: http://teespring.com/princessrun Current Amount Sold: 0
The Niche: Here's a shirt going for the running niche. We've covered the running niche in The Shack feed already but it was a successful campaign, this one on the other hand had about 0% chance to succeed from the very start, and that's 100% the fault of the design.
The Design: The design has put this campaign on an uphill battle before it even launched. The concept isn't great, but it might have had a small chance of success if it was accompanied by a great design. This design is far from acceptable to the standard I would like for my customers to hold their design quality to. Ugly choice of font, the change ups don't help, the spacing of the font is all wrong and that shoe looks terrible, the text needs to be way more prominent. The design is at least 3 colors for NO reason and the colors don't make the design look any better. In my opinion, this could have been the best concept the running niche has ever seen and this campaign would still end up failing if the design looked like this. The Concept: So the concept isn't terrible, it's at least tailored to the running niche in some way even though it's not a very strong concept. Just because a niche does pass the “tailored” qualifications doesn't mean it automatically passes the “buyer emotion” that is just as important – hitting the soft spot or making them LOL. Don't slack on either of these 3 points of concept and you will start seeing more frequent success and at a much bigger scale. Even if this concept was represented better with a sweet design, “Forgot the glass slipper, this princess wears running shoes” is just something the niche audience would think is … “cute”. And “cute” doesn't sell. People just want cute. People need laugh OUT LOUD or something that hits that spot!!!!! Possible Targeting Angles: I've covered the running niche a couple times already in the feed, you can find some great targeting advice, including specific interests you can use for a jumpstart HERE on the running campaign featured on Jan 26th.
Fanpage location: FOUND: Best Teespring Tshirts Copy, Banner & Approach:
Simple Photo post PPE ad with a white background. They got the border looking nice but the shirt is WAY to small. One of the best parts of using Photo post ads is the ability to show the shirt very close up so
the design is prominently shown on the banner. This is just the regular size of the shirt, so it's pretty hard to really read the shirt. It should be very easy to read your shirt with ANY ad banner. I got a really healthy laugh from the “made by a fan of our page” part of the ad copy after I looked and saw they only had 2 fans. Not sure how likely it is that 1 out of those 2 fans made this design. I'm guessing this is simply a copywriting technique to maybe help in some way but I can't see the benefit. What Fans Are Saying: N/A
The Niche: Here's a shirt going for the running niche. We've covered the running niche in The Shack feed already but it was a successful campaign, this one on the other hand had about 0% chance to succeed from the very start, and that's 100% the fault of the design.
The Design: The design has put this campaign on an uphill battle before it even launched. The concept isn't great, but it might have had a small chance of success if it was accompanied by a great design. This design is far from acceptable to the standard I would like for my customers to hold their design quality to. Ugly choice of font, the change ups don't help, the spacing of the font is all wrong and that shoe looks terrible, the text needs to be way more prominent. The design is at least 3 colors for NO reason and the colors don't make the design look any better. In my opinion, this could have been the best concept the running niche has ever seen and this campaign would still end up failing if the design looked like this. The Concept: So the concept isn't terrible, it's at least tailored to the running niche in some way even though it's not a very strong concept. Just because a niche does pass the “tailored” qualifications doesn't mean it automatically passes the “buyer emotion” that is just as important – hitting the soft spot or making them LOL. Don't slack on either of these 3 points of concept and you will start seeing more frequent success and at a much bigger scale. Even if this concept was represented better with a sweet design, “Forgot the glass slipper, this princess wears running shoes” is just something the niche audience would think is … “cute”. And “cute” doesn't sell. People just want cute. People need laugh OUT LOUD or something that hits that spot!!!!! Possible Targeting Angles: I've covered the running niche a couple times already in the feed, you can find some great targeting advice, including specific interests you can use for a jumpstart HERE on the running campaign featured on Jan 26th.
Fanpage location: FOUND: Best Teespring Tshirts Copy, Banner & Approach:
Simple Photo post PPE ad with a white background. They got the border looking nice but the shirt is WAY to small. One of the best parts of using Photo post ads is the ability to show the shirt very close up so
the design is prominently shown on the banner. This is just the regular size of the shirt, so it's pretty hard to really read the shirt. It should be very easy to read your shirt with ANY ad banner. I got a really healthy laugh from the “made by a fan of our page” part of the ad copy after I looked and saw they only had 2 fans. Not sure how likely it is that 1 out of those 2 fans made this design. I'm guessing this is simply a copywriting technique to maybe help in some way but I can't see the benefit. What Fans Are Saying: N/A
