IFA Breakout

DESIGNING YOUR WORD-OF-MOUTH

MEETING OF THE FUTURE

STRATEGIC

FORWARD LOOKING

DEFINED OUTCOMES

MEDIA PLATFORMS

Tell a story Harmonize the elements Eliminate negative cues Mix in memorabilia Engage all 5 senses

Attracting Extending YOUR MEETING

Entering

Exiting During

Entertainment (Stay)

Education (Learn)

Esthetic (Be)

Escapist (Do)

Entertainment

Education

Esthetic

Escapist

Entertainment

Education

Esthetic

Escapist

Entertainment

Education

Esthetic

Escapist

Entertainment

Education

Esthetic

Escapist

BOOTH 328

YOUR MEETING 500 person conference general session reception marketing

IMPRESSIONS INSPIRED SMARTER COMMITTED

5 SENSES

-ING THE CUES

SOMETIMES ALWAYS NEVER

TAGLINE & MOTIF