iMediaAgency2011 chinadigitalchallenge
The China Digital Challenge
Lars Bjorge PHD China [email protected] Twitter: @larsbjorge
500.000.000
Church yard picture Ebay, Facebook, Twitter, Foursquare…
Great firewall
The Great Firewall
Local champions
Local champions
Cultural Context
Cultural context
Scale
Scale and Pace
China digital experts?
Talent
Bushy tailed and bright eyed picture.
Talent
•
.
China each year
SEA total
What are we doing as an agency?
What should we think about as an industry?
2001:
2% and dropping
2011:
22% and (still) increasing
Challenge
Talent
Bushy tailed and bright eyed picture.
Thank you
•
.
Lars Bjorge PHD China [email protected] Twitter: @larsbjorge
500.000.000
Church yard picture Ebay, Facebook, Twitter, Foursquare…
Great firewall
The Great Firewall
Local champions
Local champions
Cultural Context
Cultural context
Scale
Scale and Pace
China digital experts?
Talent
Bushy tailed and bright eyed picture.
Talent
•
.
China each year
SEA total
What are we doing as an agency?
What should we think about as an industry?
2001:
2% and dropping
2011:
22% and (still) increasing
Challenge
Talent
Bushy tailed and bright eyed picture.
Thank you
•
.
