iMediaAgency2011 siva
Adobe Online Marketing Suite
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
3 Things
Adobe Online Marketing Suite
1.
Unified Platform for Data, Analytics
Audience, Ad and Conversion Optimisation
Media Agencies and Customer Interaction Data
2.
Using Digital Data to Drive Better Decisions
Offline and Multi-Channel Data to Drive Decisions and Better Drive Attribution
Engaging with us
3.
Investment in the region and in agency relationships
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
Adobe Online Marketing Suite
“A Common Set of Data Across All Agencies” Chris Schaumann This morning, here
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
3
Online Marketing Suite
An integrated collection of products that allows marketers to optimize their online marketing. Bring together data from multiple systems into one integrated platform. Leverage flexible and open architecture to extend core capabilities. Provide insight into consumer behavior across channels. Optimize ad spend across and within channels. Deliver engaging, relevant experiences that drive conversion. Include industry best practices and implementation support. 2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
4
Driving Greater Value Because of the Platform
Recommendations and Testing
Social and Online Analytics
Multi-Channel Analytics and Ad Buying
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
3 Things
Adobe Online Marketing Suite
1.
Unified Platform for Data, Analytics
Audience, Ad and Conversion Optimisation
Media Agencies and Customer Interaction Data
2.
Using Digital Data to Drive Better Decisions
Offline and Multi-Channel Data to Drive Decisions and Better Drive Attribution
Engaging with us
3.
Investment in the region and in agency relationships
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
Using Data to Drive Better Media Decisions
“This is not really technology innovation, but it would be innovative if we actually started doing it” Ian Loon Monday , Coco Joe’s
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
7
Overview of the challenges
Acquiring customers is difficult ; on average 3% „convert‟
Visitors leave valuable behavioural data to exploit
Integrated technology can drive ad optimisation and opportunities like re-targeting
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
8
Using Multi-Channel Data to Drive Better Ads and Better Content
Ad performance goes deeper – whether you are judged by it or not but there are typically walls and a massive missed opportunity
X
Publisher, Social, Mobile 2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
Site Experience
Conversion
Beyond a Differentiator in a Pitch
“In our region, performance to conversion goes beyond getting more of the digital marketing budget – but growing the budget that digital marketing gets from business” Preethi Sanjeevi Singapore, Last month
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
10
Driving Dynamic Ad Targeting Define High-Value Segments
User behaviour
B A
D
Publisher
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
Page 11
11
C
Beyond Digital Interaction – Adobe Insight Before enterprises can service their Consumer they have to Understand their Consumer – their multi-channel Consumer
SiteCatalys t - Online
CRM
POS
IVR / Call Center
EDW
Other
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
Consolidation of all online and offline data into a single analysis infrastructure to provide a 360º view of the Customer Ability to attribute online activities to offline conversion (and vice versa) – establishing an accurate picture of visitor conversion and affects of campaign investment
14
True Customer segmentation taking into account all data attributes and activities
The Role of Insight The ability to take action on the analysis is where you come in. This is where Digital Can Get the credit it often deserves. Extract details related to Defined Customer Segments and stream to Adobe Optimisation and Conversion products Leverage Offline data to inform Marketing, Search, Email and Ad Serving systems
EDW / CRM
Feed EDW or CRM systems more intelligent details related to the Customer Complete flexibility around the number or format of extracts that can be configured 2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
15
Tried and Tested Staples has selected Insight for their “Sales Attribution” project – a project to determine the influence of digital or online marketing efforts and the impact it has on In-Store Retail purchases. Insight at US Bank is allowing all online and offline customer data to be leveraged in targeting the next offer wherever a customer engages with the brand (branch, ATM, phone center, online, etc.). US Bank uses Site Catalyst, TNT and has just purchased Search Center. Citigroup is using Insight for their credit card business as a way to analyze behaviour across channels and segments. Insight allows Citi to understand the actions taken by both visitors and customers as they interact with Citi‟s website and other customer-facing channels. This is a multi-product integration (Insight, SiteCatalyst, Test&Target) that supports Experian's efforts to optimize ad spend, improve customer experience, understand multi-touch campaign attribution, etc. through the integration of online data with offline membership, transaction and cost data.
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
16
3 Things
Adobe Online Marketing Suite
1.
Unified Platform for Data, Analytics
Audience, Ad and Conversion Optimisation
Media Agencies and Customer Interaction Data
2.
Using Digital Data to Drive Better Decisions
Offline and Multi-Channel Data to Drive Decisions and Better Drive Attribution
Engaging with us
3.
Investment in the region and in agency relationships
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
Working with Adobe in this region
The team is growing (we are hiring too), the business is growing faster
Many of your clients already have Adobe Omniture
Talk to Nick – Find out what’s possible - Engage with us
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
Thank You
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
19
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
3 Things
Adobe Online Marketing Suite
1.
Unified Platform for Data, Analytics
Audience, Ad and Conversion Optimisation
Media Agencies and Customer Interaction Data
2.
Using Digital Data to Drive Better Decisions
Offline and Multi-Channel Data to Drive Decisions and Better Drive Attribution
Engaging with us
3.
Investment in the region and in agency relationships
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
Adobe Online Marketing Suite
“A Common Set of Data Across All Agencies” Chris Schaumann This morning, here
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
3
Online Marketing Suite
An integrated collection of products that allows marketers to optimize their online marketing. Bring together data from multiple systems into one integrated platform. Leverage flexible and open architecture to extend core capabilities. Provide insight into consumer behavior across channels. Optimize ad spend across and within channels. Deliver engaging, relevant experiences that drive conversion. Include industry best practices and implementation support. 2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
4
Driving Greater Value Because of the Platform
Recommendations and Testing
Social and Online Analytics
Multi-Channel Analytics and Ad Buying
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
3 Things
Adobe Online Marketing Suite
1.
Unified Platform for Data, Analytics
Audience, Ad and Conversion Optimisation
Media Agencies and Customer Interaction Data
2.
Using Digital Data to Drive Better Decisions
Offline and Multi-Channel Data to Drive Decisions and Better Drive Attribution
Engaging with us
3.
Investment in the region and in agency relationships
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
Using Data to Drive Better Media Decisions
“This is not really technology innovation, but it would be innovative if we actually started doing it” Ian Loon Monday , Coco Joe’s
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
7
Overview of the challenges
Acquiring customers is difficult ; on average 3% „convert‟
Visitors leave valuable behavioural data to exploit
Integrated technology can drive ad optimisation and opportunities like re-targeting
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
8
Using Multi-Channel Data to Drive Better Ads and Better Content
Ad performance goes deeper – whether you are judged by it or not but there are typically walls and a massive missed opportunity
X
Publisher, Social, Mobile 2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
Site Experience
Conversion
Beyond a Differentiator in a Pitch
“In our region, performance to conversion goes beyond getting more of the digital marketing budget – but growing the budget that digital marketing gets from business” Preethi Sanjeevi Singapore, Last month
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
10
Driving Dynamic Ad Targeting Define High-Value Segments
User behaviour
B A
D
Publisher
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
Page 11
11
C
Beyond Digital Interaction – Adobe Insight Before enterprises can service their Consumer they have to Understand their Consumer – their multi-channel Consumer
SiteCatalys t - Online
CRM
POS
IVR / Call Center
EDW
Other
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
Consolidation of all online and offline data into a single analysis infrastructure to provide a 360º view of the Customer Ability to attribute online activities to offline conversion (and vice versa) – establishing an accurate picture of visitor conversion and affects of campaign investment
14
True Customer segmentation taking into account all data attributes and activities
The Role of Insight The ability to take action on the analysis is where you come in. This is where Digital Can Get the credit it often deserves. Extract details related to Defined Customer Segments and stream to Adobe Optimisation and Conversion products Leverage Offline data to inform Marketing, Search, Email and Ad Serving systems
EDW / CRM
Feed EDW or CRM systems more intelligent details related to the Customer Complete flexibility around the number or format of extracts that can be configured 2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
15
Tried and Tested Staples has selected Insight for their “Sales Attribution” project – a project to determine the influence of digital or online marketing efforts and the impact it has on In-Store Retail purchases. Insight at US Bank is allowing all online and offline customer data to be leveraged in targeting the next offer wherever a customer engages with the brand (branch, ATM, phone center, online, etc.). US Bank uses Site Catalyst, TNT and has just purchased Search Center. Citigroup is using Insight for their credit card business as a way to analyze behaviour across channels and segments. Insight allows Citi to understand the actions taken by both visitors and customers as they interact with Citi‟s website and other customer-facing channels. This is a multi-product integration (Insight, SiteCatalyst, Test&Target) that supports Experian's efforts to optimize ad spend, improve customer experience, understand multi-touch campaign attribution, etc. through the integration of online data with offline membership, transaction and cost data.
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
16
3 Things
Adobe Online Marketing Suite
1.
Unified Platform for Data, Analytics
Audience, Ad and Conversion Optimisation
Media Agencies and Customer Interaction Data
2.
Using Digital Data to Drive Better Decisions
Offline and Multi-Channel Data to Drive Decisions and Better Drive Attribution
Engaging with us
3.
Investment in the region and in agency relationships
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
Working with Adobe in this region
The team is growing (we are hiring too), the business is growing faster
Many of your clients already have Adobe Omniture
Talk to Nick – Find out what’s possible - Engage with us
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
Thank You
2010 Adobe Systems Incorporated. Rights Reserved. © 2010 Adobe Systems Incorporated.AllAll Rights Reserved. Adobe Confidential.
19
