Impact Intensive/Impact Intensive Masterclass Workbook
Advanced Marketing & Sales System | www.BlackBeltMembers.com
WORK BOOK
E V I S N E T N I T C A P IM s s la rc te s a M • m o d e re F & y Results & Retention • Mone
| Double your income. Double your time off.
The Impact Maximiser ™
3
Notes
4
The Impact Profiler ™ Results
Retention
Profit
Superpower
Strength
Weakness
Problem
5
Freedom
Fulfilment
Notes
6
7
Notes
8
9
1
| Impact Intensive • Results & Retention • Money & Freedom
Drive
S T L U S E R
COACH Drive MARK SULTS E R ETING MACHI NE
1
Get them off the beach
12
2
Straight line your content
3
Add value, not stuff
4 Set a sprint
13
5 Take them back
Notes
14
15
The Signature System ™ PROCESS PROBLEM
PROMISE
16
The Result Matrix ™
Action Plan 1
2
3
17
The Program Planner ™ Planning a year’s worth of content in advance reduces decision stress and makes content creation easy. Start by listing each of your content deliverables and their frequency. Next, draw your What model from the 6 Magic Pills. Deliverable
Freqency
Draw your model here …
18
The Content Calendar ™ First, divide the grid below into the right number of boxes. Next, create sections for each part of your model. Then, fill in the content themes you need for each deliverable. Finally, decide which theme goes in which month.
Jan
Feb
Mar
Apr
May
Jun
Jul
19
Aug
Sep
Oct
Nov
Dec
Takeaways
20
Focus Areas
Strategies
1
2
3
21
Next Action
2
| Impact Intensive • Results & Retention • Money & Freedom
Boost
N O I T N E T E R
Black Belt
Boost
RETENTION
1
Build an onramp
24
2
Create an ecosystem
3
Project a future
4
Mitigate the lows
25
5
Flip the cancellation
Notes
26
27
The Customer Experience Planner — #1 Activation The ACTIVATION stage of the customer lifecycle offers you the opportunity to capitalise on the euphoria associated with the purchase and begin the relationship with the customer by exceeding their expectations at the instant the relationship begins.
© Joey Coleman DesignSymphony.com
28
The Customer Experience Planner — #2 Affirmation The AFFIRMATION stage of the customer lifecycle offers you the opportunity to counter the natural feelings of buyer’s remorse by reinforcing the purchase decision and reaffirming the elements of the offering that initially contributed to the customer’s “buy” action.
© Joey Coleman DesignSymphony.com
29
The Customer Experience Planner — #3 Admission The ADMISSION stage of the customer lifecycle offers you the opportunity to set the standard for future interactions, while at the same time welcoming the customer to your brand/community. The main goal of this interaction is to get the customer to take a first action that is designed to increase the likelihood of continued and repeated use going forward.
© Joey Coleman DesignSymphony.com
30
The Customer Experience Planner — #4 Acclimation The ACCLIMATION stage of the customer lifecycle offers you the opportunity to introduce customers to the organisation's culture and processes/ systems in a way that encourages them to adapt to this new environment.
© Joey Coleman DesignSymphony.com
31
The Customer Experience Planner — #5 Assimilation The ASSIMILATION stage of the customer lifecycle offers you the opportunity to cement behaviours in a way that solidifies the relationship beyond the customer’s original expectations.
© Joey Coleman DesignSymphony.com
32
The Customer Experience Planner — #6 Adoption The ADOPTION stage of the customer lifecycle offers you the opportunity to formalise a long-term relationship that goes deeper than a once-and- done purchase decision and results in the customer seeing you as an important or even indispensable partner.
© Joey Coleman DesignSymphony.com
33
The Customer Experience Planner — #7 Advocacy The ADVOCACY stage of the customer lifecycle offers you the opportunity to work with customers to identify prospective clients as well as strengthen the bonds with existing customers via case studies and testimonials promoting the bene ts of a 100 Day commitment.
© Joey Coleman DesignSymphony.com
34
Notes
35
The Client Experience Timeline
The Client Experience Timeline ™
Name:
Date:
Activation d
en
g Le
The ACTIVATION stage of the customer lifecycle offers you the opportunity to capitalise on the euphoria associated with the purchase and begin the relationship with the customer by exceeding their expectations at the instant the relationship begins.
THINK FEEL DO
Affirmation The AFFIRMATION stage of the customer lifecycle offers you the opportunity to counter the natural feelings of buyer’s remorse by reinforcing the purchase decision and reaffirming the elements of the offering that initially contributed to the customer’s “buy” action.
STEPS
Admission The ADMISSION stage of the customer lifecycle offers you the opportunity to set the standard for future interactions, while at the same time welcoming the customer to your brand/community. The main goal of this interaction is to get the customer to take a first action that is designed to increase the likelihood of continued and repeated use going forward.
STEPS
Acclimation The ACCLIMATION stage of the customer lifecycle offers you the opportunity to introduce customers to the organisation's culture and processes/ systems in a way that encourages them to adapt to this new environment.
0
1
8
Assimilation The ASSIMILATION stage of the customer lifecycle offers you the opportunity to cement behaviours in a way that solidifies the relationship beyond the customer’s original expectations.
Adtoption The ADOPTION stage of the customer lifecycle offers you the opportunity to formalise a longterm relationship that goes deeper than a once-and- done purchase decision and results in the customer seeing you as an important or even indispensable partner.
Advocacy The ADVOCACY stage of the customer lifecycle offers you the opportunity to work with customers to identify prospective clients as well as strengthen the bonds with existing customers via case studies and testimonials promoting the bene ts of a 100 Day commitment.
STEPS STEPS THINK FEEL DO © Inspired by Joey Coleman DesignSymphony.com
| Double your income. Double your time off.
36
15
1
60
60
8
90
90
37
100
Takeaways
38
Focus Areas
Strategies
1
2
3
39
Next Action
3
| Impact Intensive • Results & Retention • Money & Freedom
Accelerate
T I F PRO
COACHAccelerate MARK OFIT R P ETING MACHI NE
1
Take the profit first
42
2Price for value
3
Pivot for profit
4
Clip the ticket
43
5
Profit shape your payments
Notes
44
45
The Profit Accelerator ™ Strategies
Obstacles
Which Profit Accelerator could you use most right now?
☐Take the profit first
☐Price for value
☐Pivot for profit
☐Clip the ticket
☐Profit shape your payments
46
Actions
Notes
47
Takeaways
48
Focus Areas
Strategies
1
2
3
49
Next Action
4
| Impact Intensive • Results & Retention • Money & Freedom
Engineer
M O D E E R F
Black Belt
Engineer
FREEDOM
1 Make it your way
52
2Theme your days
3
Project and protect
4
Freedom first
53
5
Dump the trash, find the magic
Notes
54
55
The Focus Game Plan ™ Impact
Free
Focus
Buffer
Top 3
56
Strategies
Actions
Notes
57
Takeaways
58
Focus Areas
Strategies
1
2
3
59
Next Action
5
| Impact Intensive • Results & Retention • Money & Freedom
Channel
T N E M L I F FUL
Black Belt
Channel
FULFILMENT
1 Follow the energy
62
2Treat the water
3
Express yourself
4
Install a ritual
63
5
Build a cause, not a company
Notes
64
65
The Drag Audit ™ Impact
Strategy
Your Top 5 Drags:
66
Actions
The Lift Analysis ™ Impact
Strategy
Your Top 5 Energisers:
67
Actions
Takeaways
68
Focus Areas
Strategies
1
2
3
69
Next Action
Notes
70
WORK BOOK
E V I S N E T N I T C A P IM s s la rc te s a M • m o d e re F & y Results & Retention • Mone
| Double your income. Double your time off.
The Impact Maximiser ™
3
Notes
4
The Impact Profiler ™ Results
Retention
Profit
Superpower
Strength
Weakness
Problem
5
Freedom
Fulfilment
Notes
6
7
Notes
8
9
1
| Impact Intensive • Results & Retention • Money & Freedom
Drive
S T L U S E R
COACH Drive MARK SULTS E R ETING MACHI NE
1
Get them off the beach
12
2
Straight line your content
3
Add value, not stuff
4 Set a sprint
13
5 Take them back
Notes
14
15
The Signature System ™ PROCESS PROBLEM
PROMISE
16
The Result Matrix ™
Action Plan 1
2
3
17
The Program Planner ™ Planning a year’s worth of content in advance reduces decision stress and makes content creation easy. Start by listing each of your content deliverables and their frequency. Next, draw your What model from the 6 Magic Pills. Deliverable
Freqency
Draw your model here …
18
The Content Calendar ™ First, divide the grid below into the right number of boxes. Next, create sections for each part of your model. Then, fill in the content themes you need for each deliverable. Finally, decide which theme goes in which month.
Jan
Feb
Mar
Apr
May
Jun
Jul
19
Aug
Sep
Oct
Nov
Dec
Takeaways
20
Focus Areas
Strategies
1
2
3
21
Next Action
2
| Impact Intensive • Results & Retention • Money & Freedom
Boost
N O I T N E T E R
Black Belt
Boost
RETENTION
1
Build an onramp
24
2
Create an ecosystem
3
Project a future
4
Mitigate the lows
25
5
Flip the cancellation
Notes
26
27
The Customer Experience Planner — #1 Activation The ACTIVATION stage of the customer lifecycle offers you the opportunity to capitalise on the euphoria associated with the purchase and begin the relationship with the customer by exceeding their expectations at the instant the relationship begins.
© Joey Coleman DesignSymphony.com
28
The Customer Experience Planner — #2 Affirmation The AFFIRMATION stage of the customer lifecycle offers you the opportunity to counter the natural feelings of buyer’s remorse by reinforcing the purchase decision and reaffirming the elements of the offering that initially contributed to the customer’s “buy” action.
© Joey Coleman DesignSymphony.com
29
The Customer Experience Planner — #3 Admission The ADMISSION stage of the customer lifecycle offers you the opportunity to set the standard for future interactions, while at the same time welcoming the customer to your brand/community. The main goal of this interaction is to get the customer to take a first action that is designed to increase the likelihood of continued and repeated use going forward.
© Joey Coleman DesignSymphony.com
30
The Customer Experience Planner — #4 Acclimation The ACCLIMATION stage of the customer lifecycle offers you the opportunity to introduce customers to the organisation's culture and processes/ systems in a way that encourages them to adapt to this new environment.
© Joey Coleman DesignSymphony.com
31
The Customer Experience Planner — #5 Assimilation The ASSIMILATION stage of the customer lifecycle offers you the opportunity to cement behaviours in a way that solidifies the relationship beyond the customer’s original expectations.
© Joey Coleman DesignSymphony.com
32
The Customer Experience Planner — #6 Adoption The ADOPTION stage of the customer lifecycle offers you the opportunity to formalise a long-term relationship that goes deeper than a once-and- done purchase decision and results in the customer seeing you as an important or even indispensable partner.
© Joey Coleman DesignSymphony.com
33
The Customer Experience Planner — #7 Advocacy The ADVOCACY stage of the customer lifecycle offers you the opportunity to work with customers to identify prospective clients as well as strengthen the bonds with existing customers via case studies and testimonials promoting the bene ts of a 100 Day commitment.
© Joey Coleman DesignSymphony.com
34
Notes
35
The Client Experience Timeline
The Client Experience Timeline ™
Name:
Date:
Activation d
en
g Le
The ACTIVATION stage of the customer lifecycle offers you the opportunity to capitalise on the euphoria associated with the purchase and begin the relationship with the customer by exceeding their expectations at the instant the relationship begins.
THINK FEEL DO
Affirmation The AFFIRMATION stage of the customer lifecycle offers you the opportunity to counter the natural feelings of buyer’s remorse by reinforcing the purchase decision and reaffirming the elements of the offering that initially contributed to the customer’s “buy” action.
STEPS
Admission The ADMISSION stage of the customer lifecycle offers you the opportunity to set the standard for future interactions, while at the same time welcoming the customer to your brand/community. The main goal of this interaction is to get the customer to take a first action that is designed to increase the likelihood of continued and repeated use going forward.
STEPS
Acclimation The ACCLIMATION stage of the customer lifecycle offers you the opportunity to introduce customers to the organisation's culture and processes/ systems in a way that encourages them to adapt to this new environment.
0
1
8
Assimilation The ASSIMILATION stage of the customer lifecycle offers you the opportunity to cement behaviours in a way that solidifies the relationship beyond the customer’s original expectations.
Adtoption The ADOPTION stage of the customer lifecycle offers you the opportunity to formalise a longterm relationship that goes deeper than a once-and- done purchase decision and results in the customer seeing you as an important or even indispensable partner.
Advocacy The ADVOCACY stage of the customer lifecycle offers you the opportunity to work with customers to identify prospective clients as well as strengthen the bonds with existing customers via case studies and testimonials promoting the bene ts of a 100 Day commitment.
STEPS STEPS THINK FEEL DO © Inspired by Joey Coleman DesignSymphony.com
| Double your income. Double your time off.
36
15
1
60
60
8
90
90
37
100
Takeaways
38
Focus Areas
Strategies
1
2
3
39
Next Action
3
| Impact Intensive • Results & Retention • Money & Freedom
Accelerate
T I F PRO
COACHAccelerate MARK OFIT R P ETING MACHI NE
1
Take the profit first
42
2Price for value
3
Pivot for profit
4
Clip the ticket
43
5
Profit shape your payments
Notes
44
45
The Profit Accelerator ™ Strategies
Obstacles
Which Profit Accelerator could you use most right now?
☐Take the profit first
☐Price for value
☐Pivot for profit
☐Clip the ticket
☐Profit shape your payments
46
Actions
Notes
47
Takeaways
48
Focus Areas
Strategies
1
2
3
49
Next Action
4
| Impact Intensive • Results & Retention • Money & Freedom
Engineer
M O D E E R F
Black Belt
Engineer
FREEDOM
1 Make it your way
52
2Theme your days
3
Project and protect
4
Freedom first
53
5
Dump the trash, find the magic
Notes
54
55
The Focus Game Plan ™ Impact
Free
Focus
Buffer
Top 3
56
Strategies
Actions
Notes
57
Takeaways
58
Focus Areas
Strategies
1
2
3
59
Next Action
5
| Impact Intensive • Results & Retention • Money & Freedom
Channel
T N E M L I F FUL
Black Belt
Channel
FULFILMENT
1 Follow the energy
62
2Treat the water
3
Express yourself
4
Install a ritual
63
5
Build a cause, not a company
Notes
64
65
The Drag Audit ™ Impact
Strategy
Your Top 5 Drags:
66
Actions
The Lift Analysis ™ Impact
Strategy
Your Top 5 Energisers:
67
Actions
Takeaways
68
Focus Areas
Strategies
1
2
3
69
Next Action
Notes
70
