INMA Best Brand Awareness Campaign: Café Puro “Purong Pinoy ...

INMA Best Brand Awareness Campaign: ! Café Puro “Purong Pinoy” Campaign!

www.purongpinoy.com!

Registration Page! ! LAUNCH DATE: APRIL 27!

www.purongpinoy.com!

Photo collage Page! Number of Registrants: 1,773! Number of Days: 7 days (April 27-May3)! ! Pageviews on microsite: 12,555! Mobile and Table traffic: 4,739! Multi-session users: 8,502!

www.purongpinoy.com!

Search Function!

www.purongpinoy.com!

Search Function!

www.purongpinoy.com!

News Page!

Collaterals!

•  Philippine Daily Inquirer, Libre, Bandera!

Centerspread!

•  Libre, Bandera and Cebu Daily News!

Branded Column!

Collaterals!

Front Page Box, Lead-in to branded column!

Collaterals!

•  Philippine Daily Inquirer!

Ear Ad – 6.34x4cm!

•  Libre and Bandera!

House ad – 7x15cm!

Collaterals!

•  Philippine Daily Inquirer!

Ear Ad – 6.34x4cm!

•  Libre and Bandera!

House ad – 7x15cm!

Collaterals!

LED Billboard at Greenhills Promenade-808x416 pixels!

Collaterals!

LED Billboard at Greenhills Promenade-808x416 pixels!

Collaterals!

LED Billboard at NAIA -496x624 pixels!

Collaterals!

Banner used for activation at Buendia Station - Jam Liner and EDSA Kamuning Station - Jam Liner on April 29, 2015 – 33x77cm!

Collaterals!

•  Inquirer.net!

Billboard – 300x250 pixels!

Billboard Lead-in to Microsite – 728x90 pixels!

DZIQ 990AM Radyo Inquirer - TOAs!

Jun Engracia’s PacMay Report with OBB!

Jun Engracia’s PacMay Report with CBB!

Casual Plugs during the interview segment!

Activations!

•  Buendia Station – Jam Liner! No. of people that were gathered: 115! Give away: Café Puro 3 in 1 sachet!

•  EDSA Kamuning Station – Jam Liner! No. of people that were gathered: 185! Give away: Café Puro 3 in 1 sachet!

CHAT APPS BLASTS! !

April 27, 2015!

May 3, 2015!

April 27, 2015!

April 26, 2015!

April 27, 2015!

FACEBOOK WEBSITE!

Twitter tab sheet!

FACEBOOK WEBSITE!

Be Part of History tab sheet!

THANK YOU!