Jack Canfield Style Guide
Colors main colors Primary blue, typically used for emphasis in most cases. Most commonly used for highlighting key points in text or accent boxes.
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Secondary blue, very rarely used for text as it's hard to read against white. Most commonly used as an accent against the darker blue. Can be used to accentuate text against the primary blue.
#f4b50a
Primary yellow, exclusively used for CTAs.
#fdb645
Secondary yellow, used for icons and illustrations for Jack's brand. See "Icons" section for more examples.
#f4d076
Jack Canfield Style Guide Copyright © 2016 Self Esteem Seminars, L.P. All rights reserved. Jack Canfield is a registered trademark of Self Esteem Seminars, L.P. The Success Principles is the common law trademark of Self Esteem Seminars, L.P. Privacy Policy
1
Logo large color mark
Download Here
large black and white
Download Here
smaller mark on backgrounds
Download Here
The smaller mark is not the same as the larger marks. The smaller mark has a larger tracking to maximize legibility at a smaller size. Gill Sans font family is Used for the logo mark. Gill Sans Bold is used for “Jack Canfield”. Gill Sans Regualr is used for “Maximizing Your Potential”.
Jack Canfield Style Guide Copyright © 2016 Self Esteem Seminars, L.P. All rights reserved. Jack Canfield is a registered trademark of Self Esteem Seminars, L.P. The Success Principles is the common law trademark of Self Esteem Seminars, L.P. Privacy Policy
2
Header 1 Header 2 Header 3 Header 4 This is the Body copy. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Quotes “Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”
Open Sans font family is Used as the main font. We use Open Sans Extra Bold, Bold, Semi Bold, Regular, and Light.
Jack Canfield Style Guide Copyright © 2016 Self Esteem Seminars, L.P. All rights reserved. Jack Canfield is a registered trademark of Self Esteem Seminars, L.P. The Success Principles is the common law trademark of Self Esteem Seminars, L.P. Privacy Policy
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Buttons
Icons
Jack Canfield Style Guide Copyright © 2016 Self Esteem Seminars, L.P. All rights reserved. Jack Canfield is a registered trademark of Self Esteem Seminars, L.P. The Success Principles is the common law trademark of Self Esteem Seminars, L.P. Privacy Policy
4
#1d3a5e
Secondary blue, very rarely used for text as it's hard to read against white. Most commonly used as an accent against the darker blue. Can be used to accentuate text against the primary blue.
#f4b50a
Primary yellow, exclusively used for CTAs.
#fdb645
Secondary yellow, used for icons and illustrations for Jack's brand. See "Icons" section for more examples.
#f4d076
Jack Canfield Style Guide Copyright © 2016 Self Esteem Seminars, L.P. All rights reserved. Jack Canfield is a registered trademark of Self Esteem Seminars, L.P. The Success Principles is the common law trademark of Self Esteem Seminars, L.P. Privacy Policy
1
Logo large color mark
Download Here
large black and white
Download Here
smaller mark on backgrounds
Download Here
The smaller mark is not the same as the larger marks. The smaller mark has a larger tracking to maximize legibility at a smaller size. Gill Sans font family is Used for the logo mark. Gill Sans Bold is used for “Jack Canfield”. Gill Sans Regualr is used for “Maximizing Your Potential”.
Jack Canfield Style Guide Copyright © 2016 Self Esteem Seminars, L.P. All rights reserved. Jack Canfield is a registered trademark of Self Esteem Seminars, L.P. The Success Principles is the common law trademark of Self Esteem Seminars, L.P. Privacy Policy
2
Header 1 Header 2 Header 3 Header 4 This is the Body copy. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Quotes “Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”
Open Sans font family is Used as the main font. We use Open Sans Extra Bold, Bold, Semi Bold, Regular, and Light.
Jack Canfield Style Guide Copyright © 2016 Self Esteem Seminars, L.P. All rights reserved. Jack Canfield is a registered trademark of Self Esteem Seminars, L.P. The Success Principles is the common law trademark of Self Esteem Seminars, L.P. Privacy Policy
3
Buttons
Icons
Jack Canfield Style Guide Copyright © 2016 Self Esteem Seminars, L.P. All rights reserved. Jack Canfield is a registered trademark of Self Esteem Seminars, L.P. The Success Principles is the common law trademark of Self Esteem Seminars, L.P. Privacy Policy
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